Daniela Cueto Santander

Experience

• 

  GSK

  Jul 2021 - Jul 2022

  • Responsible of the design, implementation and tracking of the POS execution plan.• Planning of the marketing proposal and merchandising distribution for the sales promoters team.• Evaluation of ROE and relevant KPIs of the executed promotions, and presentation of visual reports of the company and competition. • Responsible of the proposal and execution of promotional campaigns and projection of sales volumes in the different web platforms. • Search and closure of commercial agreements with new clients and web platforms to place the company's portfolio.• Evaluation of ROE and relevant KPIs of the executed promotions, and presentation of visual reports of the company and the competition.

  • Shopper Marketing Intern

    Feb 2022 - Jul 2022

  • Ecommerce Intern

    Jul 2021 - Jan 2022
• 

  QROMA

  Jan 2023 - now

  Brand Analyst
• 

  Aruma

  Mar 2023 - Jan 2023

  Marketing Intern

  • Responsible for the coordination, implementation and follow-up of promotional POP material with the commercial team and the design agency. • Collaboration on the implementation of visual campaigns of the in-house brand, as well as external brands.• Coordination of the implementation of visual material for the new stores, as well as opening events and brand activations.