Magnus Backman

Experience

• 

  Region Sörmland

  Jan 1998 - Jan 2002

  Systems Engineer

  Working as a Systems Engineer in the unit Technical Development at County Council of Södermanland. - Specialities: Infrastructure, servers, clusters, primary and secondary storage- Microsoft OS, Applications, SQL, Exchange, AD, Novell, OS2, AIX etc- DBA on SQL and Oracle databases- HA/DR - Clusters, Replication, Backup, Documentation, Run books - Technical responsibility for the mission critical Infrastructure services and Tier1 systems for three health care regions and all municipality services Visa mindre

• 

  Atea Sverige

  Jan 2003 - Jan 2006

  Working as Consultant primarily with Infrastructure and Datacenter solutions- VMware Evangelist and National Virtualization Lead- Storage, Servers, Automation and VMware infrastructure.- Specialties: solution selling, transformation projects, virtual infrastructure architecture and implementation of datacenter and disaster recovery solutions- Storage solutions including several multi-site BC/DR projects with replicated storage and fully automated DR plans- Test and Dev Advanced full stack automation- HA and Disaster Recovery 2-site automation- Self-Service and orchestration of infrastructure, OS and application services at scale - Subcontractor to VMware during the early days- Co-lead of virtualization practices and solutions competence group within Atea Sweden.- Several successful datacenterprojects like Disaster Recovery, Datacenter transformation, Datacenter migration and Virtualization- Ended my work at Atea when recruited by VMware to start as Systems Engineer for the VMware Nordic channel Visa mindre

  • Datacenter Consultant

    Jan 2002 - Jan 2006

  • Systems Consultant

    Jan 2003 - Jan 2003
• 

  VMware

  Jun 2006 - Dec 2010

  Cloud Technologist for VMware - Field focus on our Strategic Enterprise Accounts, partners and Industry- Trusted advisor for our Enterprise customers- Virtualization and Cloud Technologist / Evangelist- Bridging technology to business advantages and vice versa- Product marketing- Handling topics of deep technology and high level business outcomes, with technologists to CxO's.- Leading our customers and partners to enable, understand and embrace the technical and business advantages of cloud infrastructure, -platforms and -applications.- Responsible for the development and enablement plans of our top partners- VMware Sweden spokes person: Keynotes, Events, PR, Media- Driving Workshops, POC’s, IT strategies and roadmaps for customers and partners- Lab captain, Lab staffing and speaker at our largest events, VMworld- Constant overachiever and top performer Visa mindre Working as Senior Systems Engineer building and enabling the Swedish/Nordic Channel - Responsible for the technical relationsships and the development of our strategic partners and alliances in the nordics with primary focus on Sweden and Finland.- Enablement of nearly 1000 partner individuals- VMware Evangelist: Speaker at major events, keynotes, seminars, PR and tradeshows- Presales of the Year, Northern Europe- Team Player of the Year, Northern Europe- VMware Spokesperson- Driving virtualization adoption and emerging products (automation, self-service etc) in the market.- Articulating and bridging complex technology to business advantages and vice versa.- Channel development: develop, create and enable successful partners selling our products in their solutions.- Responsible for the technical relationships with our key-partners in the Nordics such as Cisco, EMC, Dell, IBM GS, Atea, Kerfi.- Among responsibilities was to enable our partners sales, pre-sales and consultants to understand, articulate, design and sell at full potential our whole product and solutions range.- Primary speaker at keynotes, launches and events- Travelled 4 days a week in the Nordics for the first 2 years- Development of collaterals and deliverables like product messaging, product launch kits, sales and technical enablement ip for Northern Europe Visa mindre

  • Senior Cloud Technologist

    Jun 2006 - Dec 2010

  • Senior Systems Engineer, Strategic Alliances Nordics

    Jun 2006 - Nov 2008
• 

  Dell EMC

  Dec 2010 - Sept 2016

  Leader for Systems Engineering in Sweden and Baltics.- IT Industry Evangelism- Presales Vision, Mission, Strategy and GTM.- Chief Technology Officer- Responsible for EMC's technical-sales, tactics, strategy and GTM- Member of EMC Swedens Management Team- EMC Spokesperson- Extension to the CTO Office- Member of EMC's Global Presales Advisory Council- Customer focused and facing- CxO Governance of our Enterprises and Strategic AlliancesMy team consisted of 20+ of the best SE's in the market and 1 SE Manager.The team: highly motivated, passionated senior technologists, specialists and IT-advisors.We execute on all technical sales, design & architectures and trusted advisorship across all of EMC's customer and partner segments. We leverage 100+ events per year where we inspire, teaches and evangelizing on IT excellence and technology advancements trough keynotes, break-outs, industry events, panels and roundtables.Our vision is to lead and enable the Software-Defined Enterprise by providing the most innovative, robust and game changing solutions for Platform 2 (Client-Server Era) and Platform 3 (Mobile-Cloud Era).Our mission is to be the trusted advisors to realize the vision for EMC, our customers and partners IT advancement journeys end to end.Left EMC to run the Nordic & Baltic SE Org at VMware just before the merger of Dell and EMC. Visa mindre Specialist Systems Engineering Manager at EMC.I was responsible for EMC’s Specialist Systems Engineers in Nordics and a extension to the CTO office as the Field CTO.My team consisted of 12+ high performing individuals, business smart, technology passionate experts and evangelists. Team competencies: Specialists within Partner Development, Enterprise Business, Press and Social Media, Enterprise and Mid-Tier Storage, Security, Virtualization and Cloud Computing, Software Defined Datacenter, BIG Data Analytics, Distributed and HPC systems, Backup and Recovery Solutions.My team was responsible for:- Developing and supporting EMC’s product-, solution- and technical go-to-market- The technical relationships for our managed partners, channel and strategic alliances- The training platform for EMC SE's and Partners- Supporting all indirect and direct technical sales- Specialist competency across all business- Supporting field sales (Enteprise, Commercial and Midmarket)- Planning and execution of marketing events- PR and MediaMy tasks:Presales management, development and leadershipIT Industry Evangelism of Emerging Trends and Technologies Customer facing CTOInnovation and development of Technology and Business Programs for Sweden, Nordics and EMEAMarketing StrategyEMC Swedens Technical GTM and StrategyEMC spokesperson: Strategist, Technologist, Keynotes, PressMember of EMC's Global Field Technologist TeamMember of EMC's Global Presales Advisory CouncilCustomer facing as the Field CTO i spent my time in front of IT-leaders and in the borderline between business and technology. Advising enterprises on emerging technologies and transformational approaches of IT trough Cloud architecture and next generation of innovations, using experience, EMC’s and our alliances value propositions and portfolios. Visa mindre Field CTO for EMC with focus on Innovation, Enterprise strategy and advisory services to our customers.Helping our Partners and Enterprises on IT-strategies and next generation datacenter and cloud architecture to enable agile IT and running IT as a Service. - Field CTO- IT Industry Evangelism of Emerging Trends and Technologies- Datacenter and Cloud Computing Strategist- Cloud Computing Architect (Powered by VMware, OpenStack, Microsoft technologies)- Enterprise Architecture- IT and Business Transformation to IT as A Service- Partner Development - Strategic Advisor for our Enterprise customers- EMC Spokesperson - Strategy, Events, Keynotes, Press, Media Visa mindre

  • Systems Engineering Manager & CTO, Sweden & Baltics

    Jun 2014 - Sept 2016

  • Specialist SE Manager & Field CTO, Nordics

    Mar 2012 - Jun 2014

  • Field CTO

    Dec 2010 - Mar 2012
• 

  VMware

  Sept 2016 - now

  Leading the Solution Engineering teams and technical sales across Northern EMEA (UK, Ireland, BeNeLux, Nordics & Baltics)My team consists of 230+ Solution Engineers, Specialists and 25+ SE Managers enabling customers digital transformation across Northern EMEA.Trusted Advisors and Architects for our customers and partners digital transformation focused on:Multi-Cloud Platforms, Modern Apps Development, Cloud Management and Networking, Intrinsic Security, Digital Workspace to enable customers to build, run, access and manage Any Application on Any Cloud Platform to any device and user.- Member of the NEMEA sales leadership team- Member of the EMEA technical leadership team- Diversity, Equity & Inclusion Program Leader for EMEA- Global Spokesperson and Technologist- Board Director VMware Sweden AB Visa mindre Leader for Systems Engineers, Specialists, Solution Architects and technical sales, tactics and strategy in the Nordics & Baltics.- Presales Vision, Mission, Strategy, Development and GTM.- Responsible for all technical- sales, tactics and strategy in the region.- IT Industry Evangelism- Global Spokesperson- Member of the Nordic Management Team- Customer focused and facingMy team consists of 30 of the best SE's and SE Leaders spread across the Nordic & Baltic region.The team: Highly motivated, passionated senior technologists, specialists and customer systems engineers.We execute on all technical presales, design & architectures and aims to be trusted advisors for our customers, partners and the industry. Visa mindre Leader for Systems Engineers, Solution Architects and technical sales, tactics and strategy in the Nordics & Baltics.- Presales Vision, Mission, Strategy, Development and GTM.- Responsible for all technical- sales, tactics and strategy in the region.- IT Industry Evangelism- Global Spokesperson- Member of the Nordic Management Team- Customer focused and facing- Focusing on building bridges: technology advancement and business outcomes, datacenter and cloud computing transformation, enterprise apps and cloud native application transformation, people to people.My team consists of 30 of the best SE's and SE Leaders spread across 7 countries.The team: Highly motivated, passionated senior technologists, specialists and customer systems engineers.We execute on all technical presales, design & architectures and aims to be trusted advisors for our customers, partners and the industry. We are Technologists - representing one of the most innovative and game changing companies, value proposition and strategy in the world. We are Evangelists - taking every chance there is to evangelize, energize, advice and move the industry to meet the new Digital Era. Visa mindre

  • Senior Director, Solutions Engineering - Northern EMEA

    Apr 2018 - now

  • Director, Solutions Engineering - Northern EMEA

    Apr 2018 - Jan 2020

  • Director, Systems Engineering - Nordics & Baltics

    Jan 2018 - Apr 2018

  • Senior Manager, Systems Engineering - Nordics & Baltics

    Sept 2016 - Jan 2018
• 

  Broadcom

  Jan 2024 - now

  Senior Director, Solutions Engineering - Western Europe & Israel

  Leading the Solution Engineering teams and technical sales for VMware and Broadcom Software across Western Europe (Nordics, Benelux, Iberia & Israel)- Member of the Western Europe sales leadership team- Member of the EMEA technical leadership team- Board Director VMware Sweden AB