Richa Khattar

Experience

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  Reliance Life Insurance

  Jul 2009 - Nov 2010

  Management Trainee - Pre sales & Training

  1. Product and Plan presentations to the BDMs & Advisors2. Enhancing the Brand awareness of the Product among advisors and their clients3. Meeting customers and delivering product centric presentations4. Developing product centric selling strategies5. Conducting Corporate Training for the Advisors who generate business.6. Conducting and Addressing sessions related to IRDA refresher trainings.7. Ensuring that BDMs and Advisors receive such support as they request.8. Responsible for advisors coding, licensing & Activisation.9. Handling related matters of Operations & Branch Trackers Show less

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  Letsbuy.com

  Dec 2010 - Jun 2012

  Asst. Manager- Marketing & Strategic Alliances

  1. Partnerships & Brand Tie ups, Commercial Assessment, Contract Negotiation, Market Penetration, Business Development &Relationship Management.2. Handling Loyalty Marketing for Letsbuy with Payback(IMINT)3. Managing New & Existing partner relationships across verticals like Banking, Retail, Insurance, Telecom, Entertainment & Media, etc.4. Conduct performance review for all promotion/ campaigns measured by cost per acquisition (CPA), Cost Per Transaction (CPT)5. Streamline & co-ordinate workflow with Technology, Product, Operations, Customer Service, Legal & Finance teams to ensure seamless integration of partners6. Direct Marketing & Consumer Promotions Plan, co-ordinate & implement promotional ideas & activation programs with various partnerships & marketing support agencies to enhance brand assessment & experience and measuring efficacy of the promotions7. Managing Email Campaigns-both external EDMs & Internal EDMs.8. Liaison with creative design teams & business teams for Marketing collaterals and Campaigns9. Responsible for generating non-cash based tie ups / barter tie ups for the organization to help acquire & retain customers10. Key Account Management: Managed Key Accounts for Samsung Mobiles & Reliance Tablet.11. Coupon Manager for Letsbuy.com Show less

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  Ibibo Group

  Jun 2012 - Oct 2012

  Manager-Strategic Alliances & Partnerships (Tradus)

  1. Develop roadmap for 360 degree marketing alliances.2. Develop Alliance Partners3. End to End Alliance Ownership – Conceptualization, Pitch & Negotiate, Scope of engagement, Legal and Business Contract, Integrate, Manage, Payment & Collections and Develop Relationship4. Own & Drive Alliance Target - Based on Alliance Count & Standard ecommerce matrix5. Single Point of Contact / Account Manager6. Work with MIS Team for updated Analytics7. Liaison with creative design teams, tech team & business teams for Marketing collaterals and Campaigns and Integration of Alliance Platforms8. Get things done. Drive execution in a dynamic and complex environment by working closely with the product, engineering and operations teams Show less

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  HomeShop18

  Dec 2017 - Jul 2019

  Ecommerce Manager- Marketplaces

  At Homeshop18, I am taking care of Strategic alliances and Corporate partnerships with the Brands. I am also responsible for driving growth of Home & Kitchen category across marketplace partners.Key Responsibilities:-1. Managing New Brand Tie ups with Brands in Appliances category. On boarded Brands Like Pigeon, Borosil , Morphy Richards, Bajaj, Nirlon & Usha for Marketplaces, Homeshop18 Web & T.V.2. Strategic Alliances with Different online partners , Banks , affiliates websites etc. 3. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions.4. Responsible for P&L and maintaining the cost centers and profit centers. 5. Review of financial budgets, return on investments etc.6. Heading 4 team members responsible for product sourcing, upload, Shipment creation and Appointments in FCs. Show less

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  Convalida Technologies

  Jul 2019 - Jan 2022

  Senior Manager- Alliances & Partnerships
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  Zopper

  Feb 2022 - Jan 2023

  Senior Manager- Strategic Alliances & Partnerships

  Executing organisation’s B2B Digital sales plans by building and securing new partnerships and alliances with varied businesses.Identifying, preparing, negotiating and driving deals to closure incl. documentation (Contracts/Agreements/MoUs etc.)Creating and managing business development pipeline and vetting B2B opportunities, deals and right partners. Launching business operations and expanding the company’s products and services in new markets/geographies across the partners’ ecosystem.Establishing sustainable financial growth of the portfolio through effective and efficient management of ongoing relationships. Proposing solutions for new and existing clients to maximise opportunity win rates. Working with internal and external stakeholders incl. Business, Product, Tech, Marketing etc. teams on program launch, project management and associated initiatives.Chipping into the organisational thought leadership as a subject matter expert on Insurtech/Insurance trends.Conducting Market Research, GTM and Competition Mapping studies. Show less

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  Freelance

  Jan 2023 - now

  Growth Head- Ecommerce, Marketplace & Strategic Alliances