Sofia Azua

Experience

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  Atenea Joyeria

  Mar 2023 - now

  Business Owner

  Atenea Joyeria is a small business started in March in 2023 that sells trendy, beautiful, and elegant jewelry pieces that bring an elevation and personality to any outfit. We care for customer satisfaction and exceptional quality.

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  Sodexo

  Aug 2023 - Dec 2023

  Restaurant Team Member
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  The University of Texas at El Paso

  Jan 2024 - now

  Human Resources Undergraduate Assistant
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  Women in Business Association

  Jan 2024 - now

  • Vice President

    May 2024 - now

  • Professional Development Director

    Jan 2024 - May 2024
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  LinkedIn x HubSpot Ambassador Program (Certification)

  Apr 2024 - Jun 2024

  Marketing Ambassador

  The HubSpot x LinkedIn Ambassador Program is a dynamic 7-week initiative crafted for driven marketing students and HubSpot clientele. In the initial intensive three-week phase, spanning 12 hours, participants undergo immersive bootcamp-style training focused on mastering LinkedIn Ads for effective lead generation and business growth. Following this, participants are paired with HubSpot customers for a four-week, 30-hour project, delving into hands-on application and implementation of LinkedIn Ads strategies. It's an invaluable opportunity to bridge theory with real-world practice, empowering participants to make tangible contributions and elevate their marketing prowess. Show less

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  Beats by Dre

  May 2024 - Jul 2024

  Beats by Dre Marketing Extern

  During my remote externship with Beats by Dr. Dre, I immersed myself in the brand's vision and mission, applying key concepts in branding and marketing research. I conducted in-depth research to identify consumer trends among Gen Z, using surveys and interviews to gather data. I analyzed Beats' brand positioning against competitors and performed an analysis to understand consumer perceptions. Finally, I presented my findings and recommendations on how Beats can better connect with Gen Z, demonstrating my ability to turn research into actionable marketing strategies. Show less