Harshit Sahni

Experience

• 

  Shrim International Pvt. Ltd.

  Nov 2003 - Feb 2006

  Business Development Exec.

  . Was responsible for formulating & implementing various sales & marketing strategies.• Designed various schemes in accordance with the contemporary marketing strategies for the company to boost sales.• Maintained strong communication & business relations with clients.

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  Zee Media Corporation Limited

  Feb 2006 - Mar 2008

  Asst Manager - Sales

  • Joined the company at the point of inception of new genre in Indian television like business, launched its business growth and development to achieve its current market position as a leading and largest hindi content provider to South Asian audience worldwide.• Devised innovative & customized offerings to clients like Coke, Hitachi, GSK, Aviva, Make my trip and others for implementing their sales plan as well as increasing investment on Zee News & Zee Business.• Achieved maximum client acquisition in the IPO, financial & real estate category. Show less

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  Star News

  Mar 2008 - Jun 2012

  Senior Manager - Sales

  . Was awarded with “The Star Achiever –. Exceptional Work On A Project 09-10 – Star News”• Was awarded with “The Star Top Achiever Of The Year 09-10• Was awarded with “The Super Achiever Of The Year 08-09.. Was leading a three member team, handling major pie of the corporate ad-sales revenue based out of north India for network channels – Star News, Star Ananda and Star Majha.• Was active member of the pricing and rate card strategy team for four years, launched rate card for network channels for four years.• Actively contributing in laying down systems of marketing media space.• Strengths in business line development through strategic planning, relationship building and result orientation Show less

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  Multi Screen Media Pvt. Ltd. (Sony Entertainment)

  Jul 2012 - May 2016

  Senior Manager - Sales - SET MAX, SONY SIX, SONY ESPN

  . Was awarded as “The Best Salesperson Of The Year 2014-2015”.. Leading a three member team, responsible and contributing to seventy percent of the north India business for SET MAX, SET MAX -HD, SONY SIX, SONY SIX - HD & SONY KIX.• Selling the biggest cricket and entertainment property of Media Space – IPL and closely working with big spenders / clients from North.• Providing media & marketing solutions (integrated & discreet) in congruence with the media plans & budget for corporate clientele across industry. Concept selling, coordination & negotiating with the media planning & buying teams for the same.. Core member of the leadership team of Hindi movie and sports cluster at Sony Pictures Networks. Show less

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  Discovery Communication India

  May 2016 - Mar 2022

  Associate Director - National Revenue Head (TV & OTT) - Discovery Communication South Asia

  • Started ad-sales operations in Bangladesh / SriLanka / Maldives in 2021.• Successfully crafted integrated concepts & delivered for clients across South Asia• Established new revenue stream of large partnerships for Discovery Communications in India and is the second largest revenue contributor, garnering 80% market share.• Successfully crafted & implemented the ad-rep outsourcing model pan India 2019.• Recruited regional managers across regions for Discovery Network.• Spearheaded revisions of internal efficiency procedures resulting in highly improved forecasting accuracy and inventory fill statistics.• Was heading solutions business in India for all Discovery network channels – garnering revenue from international clients and is a substantial revenue contributor to the company - 2017 onwards.• Built solutions vertical in 2017 and is a major growth driver for the network.• Was heading ad-sales in India for all Discovery high definition channels 2016 - 2017. Show less

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  Discovery Inc

  Mar 2022 - Apr 2022

  Director - Adsales - South Asia
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  Warner Bros. Discovery

  Apr 2022 - now

  • Cluster Revenue Head - Factual & Lifestyle, Eurosport, International Business - South Asia

    Sept 2024 - now

  • Director - South Asia (TV & OTT)

    Apr 2022 - Sept 2024