Oussama Bellouh

Experience

• 

  FastBooking companies

  Feb 2014 - Jun 2018

  Business Analyst

  Enhanced Gross Margin: Analyzed digital marketing expenses and product performance, leading to a notable improvement in gross margin.SaaS Transition Project: Led the transition to a SaaS business model, conducting strategic analyses that significantly increased profitability.Optimized Reporting: Improved financial and statistical reporting systems by upgrading the billing tool, enhancing accuracy and efficiency.Budgeting Transformation: Collaborated with Finance & Planning to implement country-specific budgeting, resulting in more precise financial forecasting. Show less

• 

  D-EDGE Hospitality Solutions

  Jun 2018 - now

  Enhanced Digital Performance: Utilized advanced analytics to improve client digital performance and achieve strategic objectives.Developed Tailored Analysis Solutions: Created and implemented customized dashboards and visualizations using Power BI and Looker Studio, significantly enhancing data-driven decision-making efficiency for clients.Improved Tracking Implementation: Deployed and optimized Tag Management Systems (GTM) to ensure precise data tracking across websites and applications, significantly enhancing data accuracy and reliability.Facilitated Tracking Plan Development: Collaborated with clients to define tracking requirements and established a robust data layer, enabling comprehensive data collection that enhanced insights and reporting. Show less Drove Revenue Growth: Developed and implemented advertising strategies for 2,500 clients, generating €20 million in annual revenue while maintaining a 60% gross margin.Enhanced Campaign Performance: Optimized campaign effectiveness through data analysis, resulting in improved ROI and increased client satisfaction.Delivered P&L Insights: Created dashboards and analyzed financial performance data for department executives, enabling informed decision-making.Maximized Online Visibility: Leveraged targeted paid channels to significantly boost online visibility and consistently exceed client revenue goals.Innovated Campaign Strategies: Spearheaded creative campaigns that engaged clients and delivered measurable business results. Show less

  • Digital & Data Analyst

    Jul 2023 - now

  • Digital Marketing Manager

    Jun 2018 - Jul 2023