Suyash Vatsa

Experience

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  ICICI Bank

  Oct 2016 - Nov 2019

  Debt Manager
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  HDFC Bank

  Nov 2019 - Dec 2020

  Manager
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  Chaayam

  Dec 2020 - now

  Founder & CEO

  Established Chayam Tea in 2020 with a vision to make tea drinking a fine art.Expanded operations to four outlets, including kiosks, a food truck, and a presence in prominent locations.Pioneered the use of eco-friendly terracotta kulhads, offering a unique and sustainable tea experience.Successfully implemented innovative marketing strategies, including viral video campaigns and influencer collaborations.Maintained consistent profitability while navigating challenges in the F&B industry.Focused on quality service, customer satisfaction, and creating a strong brand identity.Previous Position (HDFC Bank):Title: Collection ManagerCompany: HDFC BankLocation: Lucknow, Uttar Pradesh, IndiaDates: November 2019– December 2020Description:Managed collection operations for retail banking products, ensuring timely recovery.Led a team to achieve consistent results in a high-pressure environment.Developed customer engagement strategies to maintain good relationships during recovery processes.Collaborated with cross-functional teams to streamline workflows and improve collection rates.---Previous Position (ICICI Bank):Title: Debt Manager EMCTCompany: ICICI BankLocation: BARMER, Rajasthan IndiaDates: February 2016 – October 2019Description:Executed collections strategies for retail products, exceeding performance targets.Monitored portfolio performance and implemented recovery plans for overdue accounts.Built and maintained strong relationships with customers to facilitate smooth recoveries. Show less

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  SS Group Builders

  Apr 2021 - Dec 2024

  Marketing & Strategy Head

  Head of Marketing and Strategy | SS Group BuildersAs the Head of Marketing and Strategy at SS Group Builders, I lead the development and execution of comprehensive marketing strategies to drive business growth, enhance brand visibility, and increase customer engagement across real estate projects. I focus on creating data-driven, innovative campaigns that align with the company’s strategic objectives and resonate with our target market.Key Responsibilities:Strategic Planning & Execution: Develop and implement marketing strategies for residential and commercial projects, ensuring alignment with business goals.Brand Management: Oversee brand messaging and positioning, ensuring consistency across all channels.Market Research: Conduct in-depth market analysis to identify trends, customer preferences, and competitor activities, informing campaign strategies.Campaign Management: Lead integrated marketing campaigns across digital and traditional platforms to generate leads and drive sales.Team Leadership: Manage and guide a team of marketing professionals, fostering a collaborative environment to achieve goals.Performance Tracking: Analyze the effectiveness of campaigns, optimize strategies, and report on key performance indicators.Key Achievements & Projects:Galaxy Centre Commercial Project: Spearheaded the marketing strategy for Galaxy Centre, resulting in a substantial increase in inquiries and early sales. My approach included digital optimization, property exhibitions, and partnerships.Brand Growth: Increased brand awareness by 40%, generating a 30% rise in customer inquiries for residential properties through targeted digital and offline campaigns.Customer-Centric Initiatives: Introduced personalized marketing strategies that improved customer engagement and conversion rates, enhancing overall satisfaction.With a focus on creativity, data, and customer-centric approaches, I continue to drive SS Group Builders' success and market growth. Show less