Natalia Gonzalez

Experience

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  Federal Reserve Bank of Dallas

  Aug 2017 - May 2018

  Student Board of Directors Member

  • Advised 40 high school students via PowerPoint presentations to build their financial literacy • Pioneered an entrepreneurship project and collected research from different companies to enrich a business plan • Committed to participate in monthly meetings to adequately prepare and build a strong sense of team work that was manifested at marketing competition

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  GECU

  Feb 2018 - May 2018

  VITA Site Coordinator Intern

  • Reviewed over 100 returns and saved clients $12,347 in tax preparation fees• Mentored a group of 20 students from a different high school to understand the process for tax preparation• Executed ethical decisions while running the program that solved customer service issues and increased number of returns approved by 80%

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  Texas HBSA

  Sept 2018 - Jul 2021

  • Lead marketing efforts through Instagram, Facebook, LinkedIn, Twitter and TikTok posts for a projected of 100+ events throughout the year to bring professional opportunities to minorities • Executed recruiting efforts in a virtual platform and reached out to 90+ students with a conversion rate of 55% • Strategized marketing campaign for the largest student-run and first-ever virtual career fair and had 280+participants• Innovated strategies to maintain member engagement in a virtual setting and increased member’s attendance by 30% • Design 2-3 graphics per week using Canva to promote professional development events that tie different companies values and HBSA's brand Show less • Organize the largest student-led career fair on campus by accommodating 52 companies targeted to increase diversity within the workforce• Contact 150+ companies through LinkedIn, email, and phone call to promote Company Night and expand the organization’s 2019-2020 budget• Collaborate with Texas Student’s Union, Dean of Students and UT Facilities Services to organize venue, catering, and technology, for HBSA’s 39th Annual Company Night Corporate Dinner• Used communication skills on social media to advertise Company Night all over campus and brought 550+ students to the event Show less

  • Director Of Public Relations

    May 2020 - Jul 2021

  • Yearbook Lead

    Sept 2019 - May 2020

  • Company Night Corporate Relations Intern

    May 2019 - Sept 2019

  • Internal Relations Lead

    Sept 2018 - May 2019
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  McCombs School of Business, The University of Texas at Austin

  Feb 2019 - May 2019

  Target Your Future - Member

  • Learn how to effectively network with professionals through weekly seminars• Gain knowledge of the organizational culture of businesses through on-site company visits• Develop a professional relationship with a business strategy consultant working for Accenture• Gained resume building skills to serve as a mentor for three lower classmen students

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  Del Valle High School

  Jun 2019 - Jul 2019

  Assistant Junior Varsity Volleyball Coach

  • Lead weekly practices for a team of 13+ players that improved every players' unique skills on the court • Collaborated with Head Coach to strategically execute gameplans that led the team to the championship • Executed teamworking workshops to create a sense of family for the team• Planned logistics behind a fundraising event and achieved our goal of $5,000

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  GECU

  Jun 2019 - Aug 2019

  Community Development Intern

  • Consulted 60+ clients in personal finances and influenced their decisions to continue saving their money with GECU• Analyzed attendance data through excel and strategized with team to increase number of appointments issued to the lower income community per month by 30%• Coordinated logistics of Reality Fair where 30+ kids followed a budget plan while learning about money management • Introduced the first-ever appointment cards that helped the department increase customer retention by 50% • Created the first-ever training kit that facilitated another intern's onboarding process to the role Show less

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  McCombs School of Business, The University of Texas at Austin

  Aug 2020 - Jan 2022

  BBA International Programs Peer Advisor

  • Analyze and summarize survey data of 50+ respondents through excel to improve student engagement • Collaborate closely with marketing coordinator 10 hours a week to improve social media presence through Instagram and Facebook and increased number of followers by 30%• Plan info sessions and student panels for groups of 30+ students to increase the number of students that study abroad

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  IBM

  May 2021 - Aug 2021

  Marketing Professional Intern - Digital Strategist

  • Conducted brand, behavior, and heuristics analysis to develop a digital strategy for a high-value IBM Cloud product • Gather & analyzed user behavior data to develop a digital pre-trial product experience strategy for 113 products resulting in an increase in product exposure • Analyzed 400 SEO keywords to craft an optimization tactic projected to increase monthly organic traffic by 7,580 visits

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  Spurs Sports & Entertainment

  Oct 2021 - Jun 2024

  Austin Street Team Brand Ambassador
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  Circuit of The Americas

  Jan 2022 - now

  • Commercial Partnerships Manager

    Jan 2024 - now

  • Commercial Partnerships Coordinator

    Feb 2023 - Jan 2024

  • Strategy & Corporate Growth Coordinator

    Jul 2022 - Feb 2023

  • Strategy & Corporate Growth Intern

    Jan 2022 - Jul 2022