Steven Widman

Experience

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  OMD USA

  Sept 2000 - Jun 2002

  Media Planner

  + Led Media Planning for accounts including Exxon Mobil Corporation

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  MPG

  Jun 2002 - Apr 2004

  Media Supervisor

  + Led Media Planning for clients including GSK and Schering-Plough

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  Starcom

  Apr 2004 - Jul 2010

  Associate Director

  + Strategy lead, managing Fortune 100 accounts such as P&G, Coca-Cola, Samsung. + Led a team of 6 direct reports. Primary client point of contact.

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  Yahoo

  Jul 2010 - now

  + Provided thought leadership on complex issues such as identity, privacy, signal loss, SPO and streaming TV, preparing clients for the future while driving adoption and YOY revenue growth+ Triangulated multiple sources to uncover the relative performance of competing Streaming TV networks; client voiced ‘light years ahead of anything received to date’.+ Conducted first-to-market identity tests, replicating scale and performance in a signal-free universe and reinforcing Yahoo’s leadership position+ Collaborated with multiple stakeholders from Product to Sales Strategy to spearhead an internal investment case for Commerce Media expansion+ Fostered a fun, winning culture that earned the necessary respect to successfully lead a highly-matrixed, remote, cross-functional sales support team+ Grew same-account sales 300%+ via consistent YOY growth (no assistance from new accounts) Show less + Leveraged a trusted CMO relationship to earn an opportunity to compete for new business; within a year, displaced incumbent DSP and grew budgets 3x YoY + Won head-to-head competition against a large field of competitors to win flagship account+ Pioneered complex, emerging media such as programmatic DOOH, Audio and CTV, while still nascent industry-wide+ Negotiated a Global DSP MSA and launched in EMEA and LATAM; successfully standing up the first global DSP account at Yahoo+ Outperformed industry giants to be selected as top JBP Partner, following winning presentation to CMO (along with standing ovation) Show less

  • Enterprise Sales Director

    Jan 2022 - now

  • Senior Field Sales Director

    Feb 2016 - Oct 2022

  • Audience Sales Specialist

    Feb 2014 - Feb 2016

  • Programmatic Account Manager

    Jul 2010 - Feb 2014