Shanell Moodley

Shanell Moodley

Regional Manager

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location of Shanell MoodleyPietermaritzburg, KwaZulu-Natal, South Africa

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  • Timeline

  • About me

    Manager at Woolworths SA

  • Education

    • EPS Secondary

      -
      Matric Exemption
    • IMM Graduate School of Marketing

      2023 - 2025
      PG Dip. Advanced Marketing Mgt Post Graduate in Advanced Marketing

      Applied Marketing Metrics, Applied Marketing Project, Applied Marketing Leadership, Applied Digital Marketing Dynamics, Applied Brand Management and Communications

    • Durban University of Technology

      2010 - 2013
      Bachelor of Technology - BTech Business Administration and Management, General

      Financial Management IV, Strategic Management IV, Production & Operations Management II, Research Methodology

    • Stellenbosch University/Universiteit Stellenbosch

      2010 - 2010
      MDP Management Development Programme
    • IIE Varsity College

      2006 - 2006
      Business Law, Human Resources Management, Finance A&B, Corporate Strategy, Marketing Mgt
    • IIE Varsity College

      2008 - 2009
      Project Management
  • Experience

    • Topics Pty Ltd

      Jan 2000 - Jan 2005
      Regional Manager

      Accountable for all store operations, sales, trade & marketing, store managers, staff and processes across 13 stores in KZN. Frequent travel between head office in CT and KZN, implementing strategies, directives & objectives.

    • Woolworths

      Jan 2005 - Jan 2023

      1.Managed & led large operational teams including service providers & contractors at BU level.2. Managed service level agreements and scorecards with 3rd party to ensure compliance and effective delivery of cleaning, trolley and security services.3. Managed facilities and infrastructure - worked closely with project managers, building and maintenance contractors, auditors, IT departments, aircon refrigeration generator and CCTV technicians, water & civil engineers, plumbers, electricians, handymen, fire marshals, municipalities, legal inspectors.4. Managed training of staff and weekly testing, servicing and/or repairs off - scissor lifts, dock levellers, generators, UPS, refrigeration, back area coolers and freezers, ovens, henny penny counters, extractors, plant rooms, sump pumps, main frame & servers, DB boards, alarm systems, firefighter & first aider equipment, sprinklers, evacuation plans, water pressure and power supply affected by failures & loadshedding.5. Managed all workplace OHASA policies and procedures, regulations and legal compliance through audits, risk mgt, inspections, assessments, and continuous improvement of all health, hygiene and safety standards. Implemented and trained all stakeholders on business continuity plans.6. Managed procurement & logistics - receiving & despatching, stockrooms, consumables, vendor mgt, suppliers & local tenders. 7. Worked closely with Div/Reg Mgrs, RED, loss control department, legal department & Profitech.8. Managed COIDA & Sitrep – investigated and resolved all workplace injuries and accidents.9. Managed Ops & CAPEX budgets and expenses.10. Process mgt to mitigate risks, curb shrinkage, reduce waste and prevent loss.11. Managed fleet vehicles, equipment, and off/ on-site storage spaces.12. Managed charitable organisations in line with surplus food policies & procedures.13. Managed all COVID and PPE protocols through strict adherence to crisis mgt. Show less People Management:Facilitated Employee Relations processes for the past 20+ years at store level:•Chaired and investigated diverse, complex and/or sensitive cases of staff & management [TDCs, fraud, theft, dishonesty, sexual harassment, misconduct, poor performance, negligence etc]•Resolved complex employee relations issues in line with workplace policies & procedures through correct policy application, structured interviews & effective engagements. Trained managers on how to do the same.•Enabled management teams by providing ongoing ER training and support. Assisted by signing off on allegations, warnings and investigator’s reports.Facilitated Human Resources processes for the past 20+ years at store level:•Managed HR KPIs, including employee retention rates, labour turnover [including new hire], productivity indicators, attendance, skills plan and employee satisfaction surveys.•Established actionable plans to measure and improve workplace morale, productivity, employee performance and engagements using effective HR metrics•Managed and facilitated recruitment, interviews, induction, orientation and onboarding of new employees. Conducted exit interviews and managed off-boarding process.•Conducted and co-ordinated ongoing new & refresher training of people, learning material, systems, business initiatives and policies & processes.•Developed individual and group training programs & skills and career plans to support talent development and succession planning.•Managed good and poor performance through integrated performance evaluations and gap analysis.•Managed S4S staff scheduling and systems in line with tilling analysis and legal compliance rules to drive attendance, improve productivity and reduce payroll queries.•Managed head count, FTE & leave planning in line with wage cost and leave expense accounts.•Managed employee incentive and reward and recognition schemes.Enforced workplace policies & procedures Show less • Managed customer-staff engagements through effective selling skills and product knowledge training. Applied customer centric methods using the formula EX = CX ² to create memorable customer experiences.• Spearheaded marketing campaigns and trade promotions to increase footfall and customer retention by analysing spend [% ratio of WW card versus other tenders]. Measured transactions, AIC, AIP & ACP indicators.• Established and built loyal customer base by promoting financial service products through deliberate, target driven new account campaigns converting cash customers to WW products.• Capitalised on data-driven customer insights & department profiles to implement strategies ensuring on floor availability of the right product at the right time in the right offering and right size, to drive customer satisfaction.• Managed customer feedback express ensuring complaints logged were promptly and effectively dealt with.• Managed CSAT & VOC platforms [customer satisfaction surveys, voice of customer]. Implemented actionable plans to assist teams in improving net promoter scores and customer experience [convert detractors, maintain promotors, persuade passives]• Managed a team of national credit regulators to ensure NCA and FICA compliance in financial services.• Managed the customer services team & department ensuring complaints, queries, orders, exchanges and returns were efficiently and effectively dealt with. Show less • Led & managed staff, department managers, contractors, systems and processes in clothing & general merchandise.• Managed sales growth and productivity indicators through strategies focused on improving TPM, stock turnover, forward cover, growth on LY & average items per FTE.• Managed shrinkage and waste to achieve direct profit per sqm.• Managed all inventory systems for CGM ensuring accurate stock BOH with minimal shrinkage impact from suppliers and DCs to optimise on floor availability and maximise selling opportunities.• Executed all trade and promotional plans in line with national directives.• Worked closely with space planning & sales management teams at head office to ensure correct store layouts and effective equipment utilisation in line with product densification and proportionate displays, relative to trading space, sales performance and dept contributions.• Worked closely with divisional and national teams in trading and sales management, visuals and marketing, and, buying and planning groups, to enable perfect launch executions, accurate implementation & product optimisation• Used BI reporting tools to find sales opportunities & facilitate replenishment processes with speed to market.• Adherence to impeccable merchandising principles & shopkeeping disciplines, presenting world class standards.• Managed never out of stock [NOOS], key value lines [KVL] and dept top sellers, using the 80/20 principle to drive continuity of core business.• Managed and implemented all seasonal launches, special events, sale reductions and stock take processes with critical path planning and post implementation reviews.• Managed the cellular depart. & team ensuring operational compliance in all digital processes and targets.• Managed all risk and compliance policies & procedures in CGM in line with audit.• Managed, trained, sponsored and signed off CGM managers in training. Show less •Directed, led and managed people, systems and functions across all areas of operations, admin, foods, visuals, clothing, home, beauty & digital to deliver operational excellence at BU level.•Appointed as the 16.2 designee – accountable for all legal and operational workplace responsibilities involving people & processes.•Directed BU financial performance, including assessing budget plans, sales forecasts and expenses.•Accountable for overall key performance indicators in business scorecards and branch profit statements. •Implemented annual top-down organizational objectives according to the ROG [retail operations group] strategic map – vision, mission, purpose, values in action, people, customer, processes & profit.•Monitored, measured & managed all sales and people productivity indicators, driving consistent financial growth whilst mitigating costs – cost to sell, FTE, AIPH, DPSM, IFTE, TPM etc•Managed social responsibility and corporate social investment initiatives.•Conducted root cause analysis, deep dives, SWOT and competitive shop exercises for all underperforming areas to find best practises through innovation and creative & critical thinking.•Conducted ongoing analysis of macro and micro- environments to assess effect on trade, seeking market opportunities. Provided actionable insights to align sales, marketing, and operational goals to meet customer demands.•Analysed and leveraged business intelligence reporting tools to help teams improve decision-making & planning capabilities. Enabled performance optimization of people & product to increase sales.•Worked closely with regional, divisional and national managers across all areas of the business and audit. Show less • Worked closely with the divisional finance team to develop and implement BU sales, expense and productivity targets for HY1, HY2 and FFY [half year, full financial year]• Managed, led, directed and trained admin and HR administrators.• Managed monthly cost to sell to ensure that direct expenses [fixed, variable, employee wage costs & other] were relative to sales & profit growth, in line with scorecard and BPL targets.• Scrutinised and managed all expense accounts in detail on a week-to-week basis to understand under & overspends. Corrected and adjusted timely to meet cost to sell targets.• Managed all admin processes and day to day operations- safes, floats, cash in transit, SLA with SBV and Fidelity, petty cash vouchers, supplier purchase orders, supplier contracts and payments, store accounting reports and weekly cash analysis reconciliation, back office, tills, front office and TDCs. • Managed large amounts of cash, keys, and consumables.• Monitored and adjusted budgets and productivity indicators through 3x9, 6x6 and 9x3 forecasting using historical & current data, future projections and events calendars. Managed shape of chain benchmarking comparative to region, division and national stats.• Complied with all risk and audit requirements relative to finance and administration. Show less • Managed staff, department managers, contractors, systems and processes in Foods.• Used BI reporting tools to optimise efficiencies with gap counts, waste management, out of tolerance, early sell-outs, low stock, temporary out of stock [TOOS] and replenishment, enabling sales opportunities and driving accurate BOH. • Managed sales, profit & productivity indicators ensuring unit movement growth on LY, shrinkage and waste targets in line and no less than 95% on-time, on floor product availability.• Signed off on all forecasting and cataloguing exercises in line with sales and customer profiles and in collaboration with divisional and head office planning teams.• Audited SELs to ensure accurate displays according to planograms.• Managed processes in shrinkage, stocktakes, further reductions, stock rotation, expired items and surplus food to ensure accurate system replenishment.• Managed face of foods, trading plans, promotions, new product launches, demos, merchandising and shopkeeping principles to ensure world class standards and impeccable visual presentation.• Managed interactive counters and related foods safety and hygiene IBL & internal/external audits. Show less • Managed a team of instore visual merchandisers and window dressers. • Planned, executed and managed marketing campaigns, promotional materials, ticketing and décor.• Aligned store aesthetics and visual displays with national blueprints according to visual manuals & trading notes.• Implemented display principles at the highest levels & in line with international standards, across Foods & CGM.• Part of the national launch team. Implemented change of season layouts and visual displays in CT and KZN.• Trained managers on implementation principles to enhance consistent brand presentation across stores.• Part of the new store opening visual team for Division 3 [KZN and Eastern Cape].• Managed visual budgets, expense accounts and wasteful practises. Show less

      • Operations, Risk, Compliance, Health & Safety Manager

        Jan 2021 - Jan 2023
      • Human Resources and Employee Relations

        Jan 2005 - Jan 2023
      • Customer Service & Financial Services

        Jan 2007 - Jan 2022
      • Clothing, Home, Beauty, Digital

        Jan 2017 - Jan 2021
      • Store Manager

        Jan 2010 - Jan 2017
      • Admin and Finance

        Jan 2013 - Jan 2014
      • Foods

        Jan 2010 - Jan 2014
      • Clothing and General Merchandise Manager

        Jan 2007 - Jan 2010
      • Visual Merchandising Manager

        Jan 2005 - Jan 2007
  • Licenses & Certifications

    • Accredited Assessor in Clothing & General Merchandise

      Sector Education and Training Authority(SETA)
      Jan 2011
  • Volunteer Experience

    • Co-ordinator. Project Planner

      Issued by Corporate Social Investment Initiatives. Social Responsibility Initiatives.
      Corporate Social Investment Initiatives.  Social Responsibility Initiatives.Associated with Shanell Moodley