Peter Rufa

Experience

• 

  Canon Business Solutions

  Aug 2003 - Jul 2011

  Provided customers - from current base as well as new business development - business process consultation, including workflow analysis and contract management, to help them achieve greater business efficiencies while managing their bottom-line. Provided workflow analysis to create best practice strategies for document management implementation, print management systems, as well as other document imaging applications. As a result, customers experienced incredible time and cost savings. Introduced new print and imaging technologies to customers while aggressively developing new business in the assigned georgraphy.

  • Account Executive

    Feb 2010 - Jul 2011

  • Imaging Specialist

    Jan 2007 - Jan 2010

  • Account Representative

    Aug 2003 - Jan 2007
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  COTG – A Xerox Company

  Jul 2011 - Jul 2015

  Consults with companies that want to cut spend, improve process efficiencies, and secure information by optimizing workflows and leveraging current technologies. Working together, we implement best practice strategies and apply appropriate software applications to create effective business processes that run at a much lower operational cost. Customers find themselves enjoying big savings in terms of time and cost, allowing them to focus on core competencies...and ultimately spend more time enjoying life. Show less

  • IT Business Development

    Jul 2013 - Jul 2015

  • Integrated Software Consultant & Business Development

    Jul 2011 - Dec 2013
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  PC Rufa Copywriting, Inc.

  Mar 2013 - now

  Copywriter | SEO | Marketing Strategist

  Sales and content writer in print and online of ads, sales letters, web sites, landing pages, white papers, articles, newsletters, press releases, emails, autoresponders, and editing (and more) for B2B and B2C businesses looking to connect, increase conversion rates, and drive sales revenue.As a marketing consultant, I work with clients to make their site an effective marketing and sales tool to get found, build mailing lists, and close sales.

• 

  Be Found Online (BFO)

  Mar 2016 - Jan 2021

  Marketing Copywriter
• 

  Ricoh USA, Inc.

  Jan 2020 - now

  • Content strategy/writing directly contributing to significant sales $$• Website content management for North American web properties• Coordinate SEO and content strategy/creation across GTM teams• Internal functional consultant with teams for content alignment• CMS management, design, optimization, and implementation• Analytics-driven approach to content strategy and creation

  • Manager, Digital Content

    Oct 2021 - now

  • Web Writer

    Jan 2020 - Oct 2021