Mireya Garcia

Experience

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  Consulate General of Mexico in Hong Kong- Group of latinoamerican Consulates in Hong Kong & Macao

  Feb 1999 - Nov 2005

  Manager, Arts and Culture Promotion

  · Development and planning of cultural events, including the annual ‘Mexican September’ festival. · Designed and executed plans to obtain sponsorship for different events. · Managed relationships with the local government institutions and media outlets · Book and Line Performers, artists and program general · Generate after events report and media promotion platform

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  Maya Events

  Jan 2005 - Feb 2016

  Creative Director- Founder

  Maya Events was a Hong Kong based event specialist. The company organised large conferences, corporate events, galas, charity functions, art exhibitions, and product launches. Additionally, we offered our clients Special Events Project Management Services, Talent Sourcing, Fund Raising, Sponsorship, Light and Audio, Stage Management, Decoration, Marketing services and Spatial, Digital & Graphic Design services.Our clients included The Canadian & UK Governments, Benefit Cosmetics, Patron Spirits and Credit Agricicole Private Banking to name just a few,The company was acquired by cievevents in February 2016.- Founded and scaled event management firm from startup to a thriving enterprise.- Ground-up development and management of creative department process and strategy, including continued career development planning, managed, evaluated and developed proposals for new clients, including all planning, coordination and execution.- Responsible for the creative philosophy and the standard of creative output, renderings and audio-visual content.- Designed and implemented strategies for marketing, communications and public relations.- Developed and launched new brands in the local market.- Managed all financial budgets, negotiated with suppliers, contractors, Show less

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  Cievents

  Feb 2016 - Jul 2019

  Creative Director Asia, Producer, Technical Producer

  cievents is a a business event specialist with offices in Hong Kong, Auckland, London, Birmingham, New York and around Australia, cievents has a strong presence in almost every corner of the globe.The company is a member of the Flight Centre Travel Group. This means we have access to outstanding purchasing power, drawing on our close relationships with hotels, airlines, transport companies, speaker bureaus, regional authorities, and convention and exhibition centres around the world.As Creative Director, I lead a team of 6 Graphic & Digital Designers. I oversee research, conceptualisation and creative direction and implementation for all of our clients events. Additionally, we are often invited to develop creative themes and graphic design work for our many clients.- Manage the creative process from concept to completion.- Translated marketing objectives into clear creative strategies.- Create creative strategy for new clients tenders.- Oversaw client pitches and proposals.- Oversaw profitability, deliverables, timelines and budgets.- Responsible for event budget forecasting and monitoring.- Collaborated with various internal teams to ensure projects delivery at thehighest standard.- Assembled, developed and led a team of 8 graphic & digital designers.- Achieved lowest employee turnover rate in the entire company.- Evaluated and developed proposals for new clients, including all planning,coordination and execution.- Responsible for the creative philosophy and the standard of creative output,renderings and audio-visual content.- Designed and implemented strategies for marketing, communications and publicrelations.- Developed and launched new brands in the local market.- Managed all financial budgets, negotiated with suppliers, contractors, artists andother stakeholders. Show less

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  AUDITOIRE

  Jan 2019 - Jan 2020

  Freelance Project, Creative Director

  AUDITOIRE is a global brand experience agency that transforms conversations and enhances the interaction between organizations, brands, and their communities.· Lead and support the team to create and produce innovative new ideas for the company branding, promotional campaigns, and client brand experience live and online platforms. · Participate in different pitches and tender process.

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  Tolostudio

  Jan 2019 - now

  Creative Director, Founder

  ToloStudio is a Hong Kong based Live Event & Production Company.We create Live Events, Gala Dinners, Conferences and creative experiences that unite people and brands in a single space, physical or virtual. We build sensory concepts, unforgettable and bold experiences that do not stay in the traditional. As Creative Director & Founder, I lead our Team of Event Professionals to create outstanding events for our clients. I am responsible for: + Managing all day-to-day business operations+ Creative Direction lead on all projects+ Evaluating trends, assessing new data and keeping up-to-date with the latest best practice thinking brand experience, client experience, and marketing techniques. + Leading brainstorming meetings and creative sessions with our team & clients + Shaping brand standards and creation procedures to ensure all products are on brand+ Supervising all daily workflows, assigning project workload, and monitoring deadlines and budgets+ Managing & growing key client relationshipsPlease contact us at mg@tolostudio.com to learn more. Show less

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  Revolve Games

  Jan 2022 - now

  Creative Marketing Manager

  Revolve Games is redefining GameFi , with an emphasis on creating a robust gaming ecosystem that is plugged into the heart of DeFi. The Revolve games ecosystem incentivizes both gamers to provide liquidity and for liquidity providers to play Revolve games. Liquidity and token stakers who perform well in games throughout the “Revolve Universe” are awarded with reward multipliers.NFTs in the ecosystem are tethered and representative of an RPG (the native token of Revolve) stake. Simply, NFTs will need to be returned to the staking contract in order for players to withdraw the corresponding RPG staked. NFT staking contracts can also be bought and sold through the Revolve NFT marketplace. This model ensures that the value of NFTs is always contained within, and supports the value of the native token.As Creative Marketing Manager I was responsible for Brand Development and Digital Strategy for ourPlay-to-earn, Metaverse and Blockchain products. Show less