Abhay Kumar

Experience

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  SayF

  Jan 2022 - Mar 2022

  Growth Intern

  As a Growth Intern, I had the opportunity to work closely with cross-functional teams and gain hands-on experience in driving growth for the organization. My responsibilities included:Conducting market research to identify growth opportunities and trends.Analyzing user behavior and engagement metrics to optimize growth initiatives.Collaborating with product, marketing, and engineering teams to develop and implement growth strategies.Creating and managing marketing campaigns across various channels such as email, social media, and search engines.Performing data analysis and reporting to track the success of growth initiatives.Contributing to the development and maintenance of growth-related tools and processes.Throughout my internship, I was able to apply my analytical and problem-solving skills to drive measurable growth for the organization. I also gained valuable experience working in a fast-paced, dynamic environment and collaborating with cross-functional teams. Overall, my internship provided me with a solid foundation in growth marketing and a passion for driving business growth through data-driven strategies. Show less

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  Pantech Digital

  Jan 2023 - Dec 2023

  As an Influencer Marketing Assistant Manager at Pantech Global, a global leader in innovative marketing solutions, I played a pivotal role in steering impactful campaigns for a diverse portfolio of brands across different geographical regions.Key Campaigns:Brand Temu | Ecommerce Company | USA, Saudi Arabia and UK:Spearheaded influencer collaborations for Temu, an ecommerce giant, in both the USA, Saudi Arabia and UK markets. Orchestrated campaigns that seamlessly blended the brand's identity with the preferences of audiences in these regions, contributing to increased brand visibility and engagement.Brand Myyshop | Ecommerce Company | USA:Led the influencer marketing efforts for Myyshop, an ecommerce brand, in the highly competitive USA market. Crafted and executed campaigns that resonated with the target audience, enhancing brand perception and driving measurable results.Brand Wargaming | Gaming Company | Indonesia, Thailand, Malaysia:Managed influencer partnerships for Wargaming, a prominent gaming company, across Southeast Asia. Successfully navigated the diverse gaming communities in Indonesia, Thailand, and Malaysia, amplifying the brand's presence and fostering strong connections with the gaming audience.Brand Tiktok Shop | Ecommerce Company | USA:Strategized and executed influencer campaigns for Tiktok Shop, an ecommerce brand, in the dynamic USA market. Leveraged the platform's trends and influencers to create engaging content, contributing to increased brand awareness and customer acquisition.Brand Tiktok Shop | Ecommerce Company | Saudi Arabia:Extended influencer marketing initiatives to the Middle East, specifically Saudi Arabia, for Tiktok Shop. Adapted strategies to align with the cultural nuances of the region, resulting in successful campaigns that resonated with the Saudi Arabian audience. Show less As an Influencer Marketing Intern at Pantech Digital, a global leader in innovative marketing solutions, I had the opportunity to contribute to cutting-edge campaigns that reached audiences worldwide. Throughout my internship, I honed my skills in a dynamic and fast-paced environment, gaining hands-on experience in the ever-evolving landscape of influencer marketing.Key Responsibilities:Strategic Collaboration: Collaborated with influencers from diverse industries to create authentic partnerships aligning with brand values. Negotiated terms and conditions for collaborations, ensuring mutual benefit for both the influencer and the brand.Content Creation and Ideation: Played a pivotal role in ideating and crafting engaging content strategies for influencer campaigns. Developed creative concepts that resonated with global audiences, leveraging the unique strengths of each influencer.Cross-Cultural Engagement: Managed influencer relationships on a global scale, adapting strategies to cater to different cultural nuances and audience preferences. Contributed to campaigns that transcended geographical boundaries and resonated with a diverse range of demographics.Data Analysis: Utilized analytical tools to track and analyze campaign performance metrics. Compiled comprehensive reports, providing insights and recommendations for optimizing future influencer collaborations.Project Management: Orchestrated end-to-end campaign logistics, ensuring seamless execution within stipulated timelines. Coordinated with cross-functional teams, influencers, and external partners to deliver high-impact marketing initiatives. Show less

  • Assistant Manager - Influencer Marketing Manager

    Jun 2023 - Dec 2023

  • Marketing Intern

    Jan 2023 - Jun 2023
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  City Union Bank Ltd.

  Dec 2023 - now

  Relationship Manager