Sara Salem Cescon

Experience

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  Lesco Srl

  Aug 2010 - Jan 2010

  Business Developer

  - Develop market studies for the introduction of new steel products to the South East Asian market.- Represent Lesco S.r.l. in several events and exhibitions (International Conference: Arab Steel Summit - Abu Dhabi, Cairo International Exhibition, Malaysian Building Exhibition “Malbex” Kuala Lumpur)

• 

  Is Integrated System AG

  Jan 2011 - Jul 2011

  Business Developer and Portfolio Management

  - Establishing contacts with new clients and optimize relations with existing ones in the Italian Market.- Analysis of the state of business and find recovery actions on monthly financial gaps.

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  Société Générale

  Jul 2013 - Aug 2014

  Junior Project Manager

  - Enrolled in the Société Générale Global Excellence Graduate Program- Develop solutions to optimize the work-flow between Front Office and Back Office applications- Identify operational risks and improve productivity collaborating at a global level with cross-functional teams

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  Colgate-Palmolive

  Aug 2014 - Jan 2019

  Responsible for the Colgate-Palmolive Home Care brands Ajax, Softlan and Palmolive, and Personal Care brands Palmolive and Tahiti on the Swiss market- Local implementation of marketing plans for the two categories in close collaboration with Customer Development Team and central Marketing Department- Marketing budget and P&L responsibility for the brands- Mastering 5p implementation which includes activities such as Point of Sales activations, defining and optimizing promotional plans for existing products, launch and implementation of new products, development of Shopper Marketing Programs - Reporting and presenting the results of the categories in charge, tracking product’s performances, drive the business developing action plans such as finding incremental opportunities by focusing on the different accounts Weniger anzeigen European Division - Home Care-­ Manage sections of Innovation projects in collaboration with cross functional teams (Innovation teams, Supply Chain, R&D, Finance, Logistics, all European countries): lead European SKU portfolio by setting‐up assortment guidelines, reviewing local strategies, support the development of local country groupings/artworks monitoring timelines-­ Develop strong Go to Market deliverables partnering with Innovation team and agencies on Shoppers, IMC programs, Trade stories/videos to ensure excellent new products' implementation on the ground-­ Liaise with the countries to understand local opportunities/challenges and convert them into action plans to drive business growth and competitive advantage- Elaborate ongoing performance analysis on total categories, new products and competition; conduct portfolio performance analysis through Financials and Nielsen Weniger anzeigen

  • Brand & Category Manager Europe

    Jan 2019 - Jan 2019

  • Trade Marketing Manager

    Jun 2018 - Feb 2019

  • Category Trade Marketing Manager

    Jan 2018 - Jan 2018

  • Associate Trade Marketing Manager

    Jan 2016 - Jan 2017

  • Marketing Associate Europe

    Aug 2014 - Jan 2016
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  Colgate-Palmolive

  Jun 2020 - now

  Leading the Personal Care Category for Southern Europe (SP/IT/GR/PT)

  • Consumer Experience Marketing Manager - Southern EU

    Sept 2023 - now

  • Consumer Experience Senior Brand Manager - Southern EU

    Apr 2022 - Aug 2023

  • Brand Manager & e-comm Lead elmex® Europe

    Jun 2020 - Jan 2022