Miriam Gitelman

Experience

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  Kohn Pedersen Fox

  Apr 1997 - Aug 1998

  Marketing Associate

  Selected contributions:- Creating the firm's first Website- Formulating and producing marketing materials for brand presence.- Conducting market research and managing research projects.- Managing press releases and article coordination

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  Deja.com

  Aug 1998 - Jul 2002

  Designer

  Selected contributions:• Design and Production of co-branded subchannels of the site• Design and Production of banner ads and textual ads on the site• Design and Development of special applications specific to channel content• Overseeing design of all sales and marketing materials • Redesigning specific areas of the site to accommodate the changing directions of the company

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  Palm Bay International

  Apr 2000 - Jun 2014

  Senior Manager of Digital Marketing | Brand Marketing | Digital Campaign Management

  Managed development and launch of various interactive projects for diverse websites, social media, and mobile apps. Directed updates for platforms, web and social media analytics, and performance metrics. Collaborated with executive leadership and Portfolio Managers to plan and manage budgets. - Regularly updated multiple sites, apps and social media platforms- Ran social media promotions and contests for several brands- Coordinated with agencies of record for brand initiatives- Web and social media analytics reporting and tracking- Design and development of staff training platform- Provided interactive training and offsite support to the sales and marketing team on the usage of mobile applications, social media platforms, and in-house productivity programs. Show less

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  New Day Interactive, LLC

  Oct 2007 - Nov 2015

  Partner | Digital Project Management | Digital Marketing | Website Design & Development

  Provided clients in multiple industries and business lines with strategic planning and program development. Directed cultivation and management of relationships with clients, ensuring satisfaction and loyalty in competitive arenas. Selected Contributions: • Led multiple projects to create websites and mobile applications in alignment with client needs and current market trends. • Orchestrated social media strategy development and execution on multiple platforms.

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  TheGiftBox.com

  Mar 2014 - Sept 2018

  Director of Operations & Strategy

  Conceptualized, launched, and directed digital start-up with aim to innovate highly-competitive subscription box business, earning annual revenue of $1M within first year. Collaborate with executive team to create strategic programs, lead staff of 15 cross-functional team members, and direct brand partnership efforts. Selected Contributions: • Successfully utilize data analytics, metrics, and KPIs to proactively identify opportunities for process optimization and encourage innovation. • Build and nurture empowered and high performing team through ongoing coaching, professional development opportunities, and clear communication. • Serve in key customer-facing role, building relationships with celebrity talent and client executives while ensuring alignment with corporate standards and brand consistently. Show less

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  Oculus Digital Media

  Sept 2014 - Jan 2017

  Principal, Oculus Digital Media | Digital Marketing Strategy | Web, Social & Mobile Marketing

  Directed teams of Designers, Developers, and Content Specialists in creation, development, and execution of digital communication strategies for clients in diverse industries. Owned budget management and planning. Selected Contributions: • Spearheaded all new business development efforts including strategic planning, client relationships, and brand management. • Recruited, trained, and development motivated and talented team with shared vision for continuous improvement and growth. Show less

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  Coco Jolie

  Jun 2018 - now

  Owner & Chef

  Technology & marketing veteran reinvented as a pastry chef and chocolatier. Founder of Coco Jolie Fine Chocolates & Confections. Fair Trade, Organic, and Kosher artisanal chocolates.