Ernest Chaikovsky

Experience

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  State Committee for Forensic Examinations

  Jul 2013 - Jul 2016

  Forensic Expert Psychologist

  - Conducted in-depth assessments and diagnoses of more than 200 people- Professionally mastered >30 psychodiagnostic techniques - Represented and defended the organisation in litigation- Introduced methodological materials for new employee onboarding- Successfully worked in a high-stress environment

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  RGSU

  Feb 2015 - Dec 2015

  Lecturer

  - Conducted more than 20 training sessions and workshops over a 6-month period- Organised and delivered training at the Republic Mental Health Centre- Developed training programme with the involvement of experts in the field of psychological science and health- Increased group progression and motivation for learning- Created methodological programmes to monitor the level of mastery of the material taught

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  PINOX

  Oct 2016 - Dec 2016

  Media buyer

  -Online media buying (CPC, CPM, CPA various sources)-Monitoring buying strategies and keeping up with trends in the digital marketing space;-Building relationships with media sales companies;-Collecting and analysing sales and consumer data;-Executing strategies for campaign structuring, and targeting;-Full optimization of campaigns, filtering sources and optimizing channels;-Presenting regular analytic reports including CR, CTR and ROI to senior management on performance;-Administrating analytics dashboards, reports, and key reporting tools;-Providing creative copy and design suggestions for ongoing activities.Achievements:-Completed 3 new optimization strategies for campaigns of pin submits-Made new solution for traffback problem-4 times multiplied the leads amount during two months Show less

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  BombOffers LP

  Dec 2016 - Feb 2018

  Head of Affiliates

  Responsibilities:• Weekly reports to the head of network including cost forecast and gross profit• Drive and boost affiliate managers to initiate and maintain favorable long-term relationships with affiliates• Monitor and analyze the current affiliate management strategy based on daily/weekly/monthly reports from the team• Liaise between affiliates and internal teams to ensure the timely and successful delivery of traffic• Negotiating until a positive outcome on escalation from affiliates• Optimizing the affiliates’ portfolio to reach the different KPIs• Setting up appropriate commission deals (CPA, Rev share, Hybrid) to the company partners depending on the traffic quality• Representing the company on affiliate conferencesAchievements:• Set up success partnerships with more than 300 active affiliates• Created and led customer support project• Designed marketing strategy to increase affiliates traffic volumes• Increased affiliate onboarding speed in 5x times by providing visual instructions and step by step guides Show less

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  Affise Performance Marketing Platform

  Mar 2018 - Jul 2023

  Responsibilities:• researching and analyzing competitors• create and release GTM strategies• planning product launch promotions with a value-oriented marketing message based on Buyer Personas• support to increase customer upsell by sharing product updates and sales collateral• case studies, reviews and other customer centric content• looking for brand advocates • developing pricing strategy• cooperating with Marketing, Sales, Product, Tech Support, CS and Onboarding teams to perform all Product Marketing projectsin additional:• creating product marketing related and PR video content(examples:Case study video - https://www.youtube.com/watch?v=LAhpHi5eJDk;International Women's Day 2022 - https://www.youtube.com/watch?v=LAhpHi5eJDk)• support of educational content for the Affise Academy• participation in sales promotion projectsAchievements:• 9 published case studies for Q2-Q4 2022 - affise.com/case_studies/• more than 150 product related internal news and promotions during last 3 years• created competitors research based on 20+ parameters• successfully managed the launch of case studies and features within specified timeframes• supported new course for Agencies (feel free to check https://academy.affise.com) Show less Responsibilities:• follow the company’s objectives and keys results• provide demo about the product, schedule regular meetings and calls with customers WW• work on pricing and packaging strategies• collect insights and feedback from the clients• provide close communication with support, marketing and dev departments• create analytical reports for strategic tasks• automate routine tasks for clients handling with the third-party softwareAchievements:• followed company MRR goal• created educational project for the clients (http://academy.affise.com/)• analyzed and created Customer's Journey Map to increase department results• supported the process of making news and announcements of key features and updates Show less

  • Product Marketing Manager

    Aug 2021 - Jul 2023

  • Senior Customer Success Manager

    Mar 2018 - Nov 2021
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  Roolz

  Aug 2023 - Oct 2023

  Product Marketing Manager

  Responsibilities:• launching a full-service product marketing line of business for a SaaS B2B project• competitor research and analysis• creating and releasing GTM strategies• planning product launch campaigns with a value-driven marketing message based on Buyer Personas• collaborating with Sales, Product, Technical Support, CS and Onboarding to execute all product marketing projects.Achievements:• analysed the business vertical from scratch along with customer data and created basic Buyer Personas• created a strong brand positioning based on competitor analysis, Buyer Personas and aligned it with brand semantics• developed 6 fully descriptive marketing website layouts aligned with brand positioning and value-based messaging• prepared and launched retargeting campaigns in 3 traffic sources• supported sales and marketing teams in overlapping tasks Show less

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  IREV

  Jan 2024 - now

  Marketing Manager