
Patrick BABALA
Trade marketing representative

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About me
Business Development Manager at Group Golden Treck
Education

Université Protestante au Congo
2000 - 2005Bachelor's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

British American Tobacco
Nov 2005 - Jan 2008Trade marketing representative- Work at the wholesaler and distributor level to achieve business objectives, increase market share - Improve sales performance by creating and executing trade marketing plans, organizing events, and attending trade shows for Convenience, Horeca and Supermarket channel- Implement Business plan, perform sales visits, secure ales by building relationships and managing the sales distributor team (lead the team to achieve sales goals by setting and monitoring individual objectives and training) Meno dettagli

Interline
Jan 2008 - Feb 2011Marketing & project manager- Responsible for developing and implementing marketing programs, managing resources, making sure projects are completed in time and within budget, and supervising employees- Plan, manage and execute projects related to marketing campaigns. - Identify all the tasks that need to be completed within a marketing campaign and then strategically delegates those tasks to the appropriate team members.- Create and manage marketing strategy and content calendar- Create project budget and timelines- Develop and maintain external customer relationships Meno dettagli

Nestle Congo
Feb 2011 - Jan 2018Channel Category Sales Development Manager DRC/RC- Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities- Provide market feedback to the company leadership regarding competitive offerings- prospect needs and generate product development ideas- Adapt category strategies to country needs and drive/manage them across channels/customers and direct implementation of category/brand plans to achieve category Real Internal Growth in the country- Take ownership of the management of the sales and marketing functions of the business- Drive increased revenue and profit to achieve the Company`s ambitious growth- Plan and coordinate the implementation of business plans and the penetration of new markets- Follow up customer/distributor account, write sales proposals- Handle the integrated commercial plan, coordinate campaigns within the marketing team- Develop and implement marketing programs that target specific channels to promote and develop category product. Meno dettagli

Group Golden Treck
Mar 2015 - Apr 2017Business Advisor consultant- part time job- Collaborate with other departments, provide appropriate advice, perform research and understand what customers expect from the company - Manage social media presence and web site marketing- Advise business owners by providing assistance in business plan preparation and loan application- Assist with market related issues such as advertising, promotional functions, market surveys, and other related areas- Assist, within the given framework, in the design, development, the monitoring, the evaluation and management of projects, focusing on one or more of the following areas: (i) export and sectoral strategy development; (ii) market development; and (iii) trade facilitation. Provide consultancy services to the managing director and advise the staff divisions in the above areas, besides managing a portfolio of projects- Advise the company on opportunities for business development in the assigned economic sectors.- Monitor and evaluate the trade development and promotion activities programs for the main clients in the export sector from RSA to DRC.- Provide support for the development, coordination and implementation of export and trade related policies and programs- Evaluation of the health of the company by analyzing the contribution of each decentralized entity in RSA and DRC Meno dettagli

Group Golden Treck
Jan 2018 - nowBusiness Development Manager- Strengthen company's and customer's market position and maximize business performance - Recruit and manage staff, build client relationships, balance stakeholders and liaise with business partners- Detect new business opportunities, negotiate contracts and close deals- Define strategic goals and keep up to date with market trends- Provide strategic direction to help companies grow and profit- Build and guide relationships both internally and externally with sales and marketing teams, vendors and distributors, and customers- Direct strategic Marketing and develop proposals and presentations- Develop strategies to achieve Sales margin and goals Meno dettagli
Licenses & Certifications

Leadership Certificate
NestléFeb 2015
Languages
- enEnglish
- frFrench
- liLingala
- kiKikongo
- swSwahili
- poPortuguês
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