Deborah Oladapo

Experience

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  McPherson University

  Jun 2018 - May 2019

  Secretary General

  -- Taking minutes of meetings and compiling same for distribution-- Maintaining accurate chapel records-- Preparing written information for announcements-- Ensuring effective communication between school management and students

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  Parara Music School

  Mar 2019 - Sept 2019

  Content Manager and Personal Assistant

  -- Contributed fresh ideas, and new ways of communicating with clients-- Handled requests and queries efficiently, and escalating concerns to management-- Managing emails, letters, and other forms of communication-- Scheduling appointments and meetings, and managing phone calls

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  DnB Stories

  Mar 2020 - Oct 2021

  Web Content Writer, DnB Stories

  -- Writing, editing, and proofreading text-- Involved in pitching new content ideas-- Liaising with editors to revise sections of scripted materials-- Creating content for articles, papers, and blogs-- Carrying out research on topics, and turning it to the editor for review-- Adhering to specified editorial guidelines

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  All Round Africa

  Jul 2020 - Feb 2021

  Lifestyle Blogger

  -- Created blog content around culture, lifestyle, and travel niches-- Writing, editing, and proofreading text-- Creating content for articles, papers, and blogs-- Carrying out research on topics, and turning it to the editor for review-- Adhering to specified editorial guidelines

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  Lead City University

  Apr 2021 - Feb 2022

  Administrative Assistant, Editor (NYSC)

  -- Organising and managing official documents, including filing, retrieval, and maintenance-- Handling inquiries, receiving visitors, and managing phone calls-- Assisting in scheduling appointments, meetings, and coordinating simple logistics for events-- Managing emails, letters, and other forms of communication-- Accurate and timely entry of data into relevant databases-- Monitoring and replenishing office supplies as needed-- Performing clerical tasks such as typing, printing, binding, copying, and scanning Show less

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  Upwork

  Nov 2021 - Aug 2023

  -- Producing well-researched and original content tailored to client specifications-- Crafting articles, blog posts, website content, product descriptions, and other written materials-- Implementing SEO best practices to enhance the online visibility and search engine rankings of client content-- Conducting keyword research and seamlessly integrate keywords into the content-- Conducting thorough research on diverse topics to ensure accuracy and depth in content-- Reviewing and editing own work for clarity, coherence, and grammar-- Consistently delivering content within specified timelines Show less

  • Copywriter, Editor

    Nov 2021 - Aug 2023

  • Freelancer, Upwork

    Nov 2021 - Aug 2023
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  Ecobank Transnational Incorporated

  Sept 2022 - Sept 2023

  Customer Success Specialist

  - Communicated with customers through strategic email and phone interactions for ongoing satisfaction.- Handled customer disputes, complaints, and requests by working collaboratively with cross-functionalteams for issue resolution.- Crafted empathetic emails during off-peak hours to connect with customers.- Developed strategies to efficiently clear large backlogs while staying informed about new customerinquiries.- Optimized productivity and efficiency by creating and refining email and call templates.- Addressed customer pain points promptly to ensure satisfaction Show less

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  Go-Mailer Limited

  Apr 2023 - now

  -Directly follow-up with leads and existing customers, resulting in high lead conversion and customer satisfaction.- Manage the email marketing software to ensure new users properly configure their SPF, DKIM, and DMARCrecords.- Generate deep marketing analytics to optimize campaign strategies for increased effectiveness andconversions.- Work closely with the product team to strategically release product updates and fix bugs captured onproduction. Spearhead the marketing and launch of new products, which includes creating optimizedlanding pages, resulting in immediate adoption from users.- Create strategic drip campaigns and automation workflows to effectively drive conversions and increaseROI.- Work closely with the sales team to identify industry trends and customer pain points to generate andexecute improved strategies for customer growth and satisfaction.- Lead a vast team of marketers to create marketing plans and strategies for continuous business growth Show less - Increased leads by 100% and significantly enhanced conversions through strategic development strategies.- Aligned social media briefs with brand identity, resulting in a remarkable 235% increase in engagement.- Executed high-performing email marketing campaigns with impressive average open rates of 25%, click-to-open rates of 11%, and conversion rates of 15%.- Conducted market research and competitor analysis to identify content differentiation opportunities andboost audience engagement Show less

  • Head of Growth/Customer Success

    Dec 2023 - now

  • Marketing Content Specialist/Email Marketing Manager

    Apr 2023 - Dec 2023