
Scott Wolfson
Broadcast Journalist

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About me
Marketing & Communications Professional Specializing In Public Relations, Brand Storytelling, Crisis Communications and Media Relations
Education

Purdue University
2021 - 2022Master of Science - MS Global Strategic Communications/Public Relations A
Florida International University
1993 - 1997Bachelor's degree Broadcast Journalism
Miami Beach Senior High School
1990 - 1993High School Diploma
Experience

CNN
May 1996 - Jun 2004Broadcast Journalist-Managed the daily assignment desk, including researching stories, fact-checking, setting up interviews, writing stories for news wires, and coordinating coverage with local news affiliates-Worked in the field as a news producer, camera operator, editor, and sound technician covering breaking news stories

WSVN-TV 7News
Dec 1996 - Jul 1997Weekend Assignment Editor• Managed weekend assignment desk. Responsibilities included: dispatching and assigning news crews to stories; monitoring police/fire department scanners; planning coverage for upcoming scheduled events; researching and fact checking information. -Enterprised story ideas, led newsroom staff meetings, and collaborated with show producers on the development and implementation of daily news coverage plans to meet tight production timelines

WPLG
Jul 1997 - Jul 1999Weekend Assignment Editor-Managed weekend assignment desk. Responsibilities included: dispatching and assigning news crews to stories; monitoring police/fire department scanners; planning coverage for upcoming scheduled events; researching and fact-checking information. -Enterprised story ideas, led newsroom staff meetings, and collaborated with show producers on the development and implementation of daily news coverage plans to meet tight production timelines

Wolfson Productions, Inc.
Jun 2004 - Jul 2013Public Relations/Media Relations Consultant/ Multimedia Journalist-Earned clients positive news coverage, pitching unique story angles, promoting product launches, and guests for show bookings.- Contracted by clients as a producer, photojournalist, and media trainer for various assignments and projects

Florida Sun Studios
Jul 2013 - Aug 2023Director of Communications/ Owner-Directed media training for hundreds of company spokespersons, subject-matter experts, and C-suite executives who routinely appeared on national and international network news stations from my studio, including MSNBC, CNBC, Fox News, CNN, Bloomberg TV, ESPN, i24News, ABC, CBS, and NBC-Hosted high-profile anchors such as CNN’s Anderson Cooper, Fox News’s Jesse Watters, MSNBC’s Joy Reid, and veteran host/anchor Greta Van Susteren among many others-Led one of the most respected and requested remote news studios in the nation for guest live shots and cable and network news show productions-Designed communication and crisis management plans for clients-Hired, coached, and managed a team of directors, producers, editors, and A/V technicians, for live cable and network show productions-Supervised entire production process, including concept development, crewing, scriptwriting, filming, editing, post-production, and delivering the final product to clients Show less

Everglades University
Jan 2023 - nowAdjunct Professor of Speech Communication-Teach students how to craft compelling stories and deliver knockout presentations!-Provide tips, tricks, and techniques to helping students overcome communciation anxiety and stage fright-Emphasize the art of "Write As You Speak"

Aurora University
Mar 2023 - nowAdjunct Professor of Communication (Digital Content Writing)Teach writing for different communication platforms, including public relations, marketing, broadcast news, digital news, social media platforms, blogs, email, newsletters, advertisements, etc.
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FAU School of Communication and Multimedia Studies (Florida Atlantic University SCMS)
Aug 2023 - nowInstructor of Strategic Communication, Public Relations, & Social Media
Licenses & Certifications
- View certificate

Learning Canvas
LinkedInJul 2020
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