Patchara Looknampetch

Patchara Looknampetch

Project Assistant

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location of Patchara LooknampetchBangkok, Bangkok City, Thailand

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  • Timeline

  • About me

    Associate, Business Intelligence at Lazada

  • Education

    • Chulalongkorn University

      2012 - 2017
      Bachelor of Engineering - BE Mechanical Engineering 3.44
  • Experience

    • CUEL Limited

      Jun 2015 - Aug 2015
      Project Assistant

      • Involved into the core business functions “EPCI” and learned the business operation regarding (E-Engineering design, P-Procurement, C-Construction, I-Installation and Commissioning)• Carried out a short-term project - evaluated the modification and cost savings due to the change in Wellhead platform type from successfully built oil platform type to gas type resulting in million baht saved

    • Garena

      Oct 2017 - Apr 2019
      Game Operation Assistant

      Sale Planner and Analyst at FIFA ONLINE 4• Planned and optimized monthly monetization plan by leveraging SQL and Spreadsheet in monitoring and analysing user data to find insights and purchasing behaviour to achieve KPIs (such as revenue, paying users, penetration rate, ARPPU) o Designed and set the price of in-game item packages and top-up promotion as being a primary source of revenueo Collaborated with graphic designer to create banner to attract users in PC and mobile platform• Provided analysis on KPIs to create weekly report for regional manager and team meeting• Provided ad-hoc analysis for the team upon request e.g. analysis on Thai Internet Cafe PC’s specification which helps developer to optimize the game to meet user positive gameplay experiences• Leveraged SQL to provide supporting data for operation team upon request e.g. List of users who logged in at a specific time or bought specific item etc.• Supported operation team (e.g. tested system) to ensure game stability prior to launching new patches • Established monitoring rules for Fraud Pattern and defined penalty measure to user who illegally generates in-game currency from abusing transfer market which resulted in bad sentiment (used user transaction log as a key for the investigation)• Organized multiple offline events (e.g. Garena World, eSports tournament, focused group discussion to gain insights regarding game features) and ensured on the completion of all tasks by solving immediate problems Show less

    • Thai Airways International

      Jul 2019 - Jun 2020
      Student Pilot
    • Lazada

      Oct 2020 - Jan 2024

      Business Intelligence Strategy & Planning LazLive

      • Associate, Business Analytics

        Oct 2021 - Jan 2024
      • Senior Analyst, Business Analytics

        Oct 2020 - Sept 2021
  • Licenses & Certifications