
Timothy Liang
Market Research Data Analyst

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About me
Senior Manager, Data Analytics at RBC T&O Finance
Education

The University of Texas at Austin
2014 - 2015Master's Degree Economics 3.4- Consumer and firm theories: understanding relationships among price, quantities of production, firm profits- Industrial Organization, including pricing strategy, competition strategy under different market conditions, M&A decision - Statistical Models: OLS (WLS, etc.), Panel Data, Time Series, and so on; Experimental and Quasi-Experimental Methods (randomized experiments (A/B test), controlled experiments, etc.); Solving data issues

Worcester Polytechnic Institute
2012 - 2014Master's Degree Marketing 3.6Activities and Societies: WMBA WPI Chapter; AMA WPI Chapter - Case-study and project-based curriculum- Volunteer in CultureAdapt as a market analyst - Study market analysis models (five-force, 4Ps etc.) and practice using them in a simulation- Develop IMC plan, or marketing plan incorporated with actual business plans- Work in project groups to task any encountered projects
Experience

Cambia Information Group
Oct 2015 - Jun 2016Market Research Data Analyst- Manipulate data set for advanced analyses, techniques including classification, multiple imputation, and stacking data set by categories;- Perform advanced analyses: correlation, multivariate regression, decision tree analysis etc. to find meaningful insights related to brand health, price perception, and marketing campaign performance;- Prepare reports, including charting, running ad-hoc data request; help create proprietary dash-boarding system;- Program in SPSS andPython

Radius Global Market Research
Sept 2016 - Aug 2017Project Managment
HealthCom Data
Aug 2017 - Apr 2018Senior Data Analyst- Manage health care insurance data and provide procedure to protect patients’ confidential information- Create fraudulent case detection model with national social insurance database to identify characteristics of unwanted insurance claims, logistic regression model to yield possibility of a case being a fraud; - Based on past and current claims, create a predictive model to project future budget for the national insurance scheme and create claimant personas for various provinces and regions;- Utilize Tableau to visualize data and analysis result and present them to clients and senior management Show less

BMO Financial Group
Jun 2019 - Jun 2022Data SpecialistGroup Retirement Solution - BMO Insurance - specialize in data management, manipulation,and analysis

RBC
Jul 2022 - now- Design database and data structure- Develop and deploy data pipeline and other automation projects - Tools: Python, SQL, Dagster (pipeline orchestration), Windows Server, Django, HTML and JS
Senior Manager T&O Finance Data and Analytics
Jun 2024 - nowManager, Capital Market Finance Data Strategy
Jul 2022 - Jun 2024
Licenses & Certifications
- View certificate

R Programming
Coursera Course CertificatesFeb 2016 - View certificate

Up and Running with Tableau
Lynda.com
Languages
- enEnglish
- caCantonese
- maMandarin
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