Sunil Chaudhary

Experience

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  Grand Stores LLC

  Sept 2007 - Jul 2017

  Key Responsibilities with Principle:Brand development & positioning planning. MDF support negotiation & assigning budgets for quarterly based activities.Sales & purchase forecasting and planning.Marketing plan.Analyzing & reporting sales and other competition activities. Key Responsibilities with Retailers:Assigning yearly targets by segment/ retailer, then implementing the necessary actions & activities throughout the year to ensure the achievement of the targets.Working on the business share of each ensuring the continuous brand share with each retailer.Managing relevant product range by retailer, competitive pricing, promotion preparations and product display. Key responsibilities with Internal Sales Executives Team:Assigning & discussing the target vs achievement on weekly, monthly & quarterly basis. Discussing the inventory of the discontinued models (based on product life cycle) and taking necessary action to clear it out on time by giving special clearance prices. Key responsibilities with Merchandisers:Training the merchandisers about the product range, product specifications selling techniques and the strengths of the product compared to the competition. Weekly meetings with the merchandisers to discuss the targets vs achievements, competition activities. Key responsibilities about Marketing:Ensuring the proper in store branding and proper highlight of the relevant products throughout the retail outlets.Working closely with the marketing team to prepare the claims & providing the necessary collateral and ensuring the funds to be credited on time.Key responsibilities about stock management:Maintaining a healthy stock according to the monthly run rate and forecasting special inventory during the peak promotion times. Studying the stock level by category and always monitoring the aging part keeping ITAT (Inventory Turn Around time) in mind. Show less Assisting the Brand Manager in stock forecasting, ordering, pricing and reaching the targeted numbers.Preparing the weekly, monthly, quarterly, half yearly and yearly sales analysis by SKU and reporting to the management. Preparing the pricing charts by model compared to the competition products by brand, studying the international trend of pricing for same products and taking corrective measure to map the products into correct pricing. Preparing and studying the product specs comparison and highlighting the key features & advantages of the product compared to the competition.Handling a team of 120 merchandisers (104 general & 16 brand dedicated). Assigning the sales targets for the merchandisers and organizing weekly sales meeting with them to review the progress and ensuring the achievement of the target numbers. Organizing monthly product training for the merchandisers and ensuring extra focus on high end models to increase the ASP.Daily market visit by outlet to ensure proper product display & branding.Meeting the merchandisers on the sales floor, taking their comments about the competitions promotions and proposing necessary actions to the brand manager. Show less Duties and ResponsibilitiesTo promote and create awareness of the digital photography products, that is available from NIKON & FUJIFILM.To build customer confidence in the brand and recommend them the appropriate product according to their requirement.To be of assistance for trouble shooting of the digital products for the following brands.To help in display and arrangements of the products so that they are visually appealing.To provide assistance and providing product information to the customer.To provide a pleasant experience and help the customers in purchasing products according to their requirements.To help in display and arrangements of the products so that they are visually appealing.Ordering the stock for the fast moving items on a proper time to avoid any no stock situation. Show less

  • Assistant Brand Manager - FUJIFILM

    Nov 2014 - Jul 2017

  • Product Executive - FUJIFILM

    Jul 2010 - Oct 2014

  • Sales Representative

    Sept 2007 - Jul 2010
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  Sony

  Jul 2017 - Jan 2018

  Area Sales Manager

  Handling the Sony Digital Imaging Division Business with the distributor - Jumbo in UAE Market.

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  Nikon Middle East and Africa

  Jan 2018 - Jan 2019

  Business Development Manager

  Handling Nikon Imaging products business in United Arab Emirates, Kuwait, Mauritius, Egypt, Lebanon & Jordan.

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  Olympus Middle East & Africa FZE

  Feb 2019 - Nov 2020

  Regional Sales Manager

  Heading the Consumer Products Division and managing complete operations working with key distributors in relevant countries in entire Middle East & Africa.

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  DMS Partners FZ LLC

  Mar 2021 - Feb 2022

  Regional Sales Manager

  Helping Healthcare MNC's to connect with the relevant distribution partners in Middle East, Africa, Pakistan, Bangladesh and Nepal by analyzing the companies in terms of their channel reach, financial strength, market relationship, compliance management and other key factors.

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  Madi International

  Feb 2022 - Dec 2022

  Corporate Business Manager - Consumer Product Division (CPD)

  Heading the Consumer Product Division of Madi International across GCC. 1. Responsible for Brand and Sales Management of Mavala, Earthly Body, BosleyMD, Andrea and Masters Professional. 2. Responsible for Sales Management of Thalgo, RefectoCil, Quattro Professional, Ducati, Bellissima, Tangle Angel, Olivia Garden.

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  Advanced Media | Video . Photography . Broadcast . Cinema

  Jan 2023 - now

  Brand Manager

  Handling the complete Brand Management for SONY PROFESSIONALS, SIGMA, SENNHEISER, NEUMANN, FUJIFILM, NEWELL, SMALLRIG and RYCOTE in the Brand Management Division at Advanced Media