Regan Barber

Experience

• 

  DePuy Synthes

  Dec 2003 - now

  Sr. Marketing Manager

  • Conceptualize, develop and execute brand marketing strategies using the Big Picture framework, align organizational support of the plan, and develop highly targeted marketing tools, working with an advertising agency, for a product launch valued at $12M. • Collaborate with cross functional internal stakeholders to develop a robust product claims table achieving targeted messaging and promotion closely aligned with the value proposition; allowing expedited approval of future marketing collateral; resulting in a business best practice.• Demonstrate creative problem solving by organizing global team to quickly analyze and come to a consensus on critical decision points, resulting in the on time implementation of a high impact project with an extremely aggressive timeline.• Demonstrate leadership by serving as the first Product Manager in CMF op-co to adopt the JnJ financial analysis model and train others on the tool, allowing business to assess the financial and strategy value of products, ensuring a robust product pipeline.• Engage Key Opinion Leaders in the distraction osteogenesis surgical community to identify unmet needs and develop new products, positioning DePuy Synthes #2 in the market segment. • Show less