Chris Varian

Experience

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  Scholastic

  Jan 1994 - Jan 2006

  Senior Copywriter

  Developed, wrote and managed 200+ traditional and digital direct marketing projects annually for Disney, Nickelodeon, Scholastic, and other licensed book clubs, continuities, educational products, subscription-based online references and collectible products. Previous title: Copywriter (1994-1996)

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  Always looking for the next creative challenge

  Jan 1997 - now

  Creative Director, Copywriter, Creative and Marketing Consultant
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  Vertrue

  Jan 2006 - Jan 2011

  Vice President, Creative Services

  Managed all creative concepting and development (copy, design, and front-end development) to promote and maintain this $800MM Internet marketing firm’s diverse DTC product portfolio, including FreeScore credit score and monitoring service, IdentityHawk identity theft prevention service, and SavingsAce discount shopping program. Collaborated daily with senior executive team, as well as mid- and junior-level marketing, product, IT, and finance colleagues, to establish marketing strategy and creative direction. Previous titles include: Group Creative Director, 2008-2010; Senior Director, Copy and Content, 2008; Director, Copy and Content, 2006-2008 Mostrar menos

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  Affinion Group

  Jan 2012 - Jan 2014

  Senior Director/Creative Director, Direct to Consumer

  Provided creative, direct marketing, branding and product development leadership to launch the company’s Direct-to-Consumer (DTC) marketing organization. Hired and led six-person creative team tasked with all concepting and development (copy, design, and front-end development) for affiliate, display, SEM, and DRTV member acquisition campaigns, in addition to critical member experience, CRM, and new product development initiatives.

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  Media Horizons

  Jan 2014 - Jan 2016

  Vice President, Creative Director

  Provided client-facing, hands-on creative leadership with responsibility for new creative concepting, development, and execution at award-winning, full-service response marketing agency. Served as creative lead in support of diverse regional and national accounts, including technology providers, direct-delivery food and beverage services, direct-sale health and medical device manufacturers, fashion and apparel catalogers, and B2B and DTC custom label printers.

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  HomeServe USA

  Jan 2016 - Jan 2017

  Vice President, Creative

  Drive new member acquisition and retention across direct mail, digital, and broadcast channels, developed partner collateral and training materials, and executed corporate branding, compliance, and PR initiatives as creative lead for affinity marketer of home emergency repair service plans sold in the U.S. and Canada. Oversaw data-driven creative development and testing across all marketing channels, department administration with budget responsibility for 12-person creative department (on-site and remote members), legal and partner compliance. Wrote copy for promotional and collateral materials. Mostrar menos

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  REI

  Jan 2018 - now

  Sales Lead – Camp, Climb, Hike; Instructor/Guide - NY Tri-State Outdoor School