Alex Gonzalez

Experience

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  Status Magazine publishing

  Dec 2012 - Jun 2013

  Assistant to the editor

  Ensured the smooth and effective implementation of marketing communications and promotional activities targeted at consumers.- Developed creative sales tools focused on communicating product value propositions through trend reports, product presentations in order to enable the marketing and sales teams with better tools for decision making. - Implemented and executed social media strategy via all channels to promote and increase magazine sales. - Event planning - Developed and wrote fashion content for the magazine's social networks- Established effective communication with customers and suppliers Show less

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  Copa Airlines

  Jan 2016 - Oct 2016

  Social Media Manager

  - Social Media content creation- Customer service in English and Spanish- Market analysis- Social media crisis management- Public Relations- Events coverage

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  Asylum Marketing

  Oct 2016 - Jun 2017

  Social Media Manager

  In charge of all social media projects. Panama Pacifico, Subway Panama, Nequi Panama, Duracell Latam and Cerveza Panama.- Co-created and managed creative content- Developed and implemented a new Social Media Strategy to strengthen and increaseengagement and brand awareness - Customer service- Data analyst and strategist- Events coverage- Created and developed an influencer marketing campaign

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  AutoStar Panamá

  Aug 2017 - Sept 2020

  Marketing Coordinator at Mercedes-Benz

  - Was in charge of Mercedes-Benz passenger cars, vans, and Freightliner trucks- Managed, implemented and reviewed the brand standards in digital and showroom- Development of online and offline marketing and PR communication strategies- Coordinated and implemented marketing initiatives, events, product launches, and fairs - Ensured the correct implementation of the corporate image in all branchesof the dealership- Provided and implemented new initiatives in an online and offline environment to ensurea successful customer journey in the luxury segment- Management of suppliers, external and internal clients, and advertising agencies- Evaluated customer service management and implementation of new processesto improve quality- Generated reports to factories- Managed annual budget- Benchmarking Show less

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  Latam Digital Marketing

  Sept 2020 - May 2021

  Social Media Strategist

  I was in charge of the digital strategy for Papa John's Panama, Costa Rica and Guatemala, instax Fujifilm Mexico, Pfister and Baldwin Latin America.-I Created, developed and executed the digital strategy of the assigned brands.-Developed and co-created monthly creative content for social platforms (instagram, Tik tok, and Facebook)-Searched and implemented digital trends -Developed influencer strategies in the Latin American region.-Managed and implemented and social media budget and ads -Analysis and delivery of social media reports and performance-Benchmarking Show less

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  Spectrum Brands, Inc

  May 2021 - now

  Trade Marketing

  Trade marketing, Pet Home & Garden CCA