Brian Rosa

Experience

• 

  Safeway

  Aug 1997 - Apr 2015

  • Lead a team of 8 web administrators that are responsible for designing, developing, maintaining and analyzing Safeway’s employee facing sites; retail intranet, corporate intranet, and various internet sites. • Develop 1 and 3 year strategies for web communications.• Build and maintain relationships with IT, business units, senior management and vendors.• Provide decision-relevant information, data mining and analysis. • Community management of Safeway’s internal social network. • Worked closely with site owners to collect requirements, determine content structure and user experience, and trained on how to maintain their site.• Analyzed web traffic and used the information to make recommendations for site and theme improvements. • Administered corporate intranet, retail intranet and external sites.• Created reference materials and job aids for content owners and documented processes within web communications.• Created/enforced web publishing standards. • Created and maintained company web pages, forms and surveys. • Integrated web analytics into all sites, created benchmarks and developed key performance indicators. • Tested system enhancements and resolved user issues. • Rebuilt forms/surveys into new solution and migrated content into new CMS.• Trained intranet content contributors and validated integrity of their content. • Coordinated and presented training programs• Created and maintained training databases• Developed and updated training materials• Interviewed and selected employees for management programs Supported 6 categories in resolving DSD issues and ensuring proper setup of item costs and vendor authorizations

  • Manager, Web Content

    Sept 2012 - Apr 2015

  • Senior Web Administrator

    Jun 2011 - Sept 2012

  • Web Administrator

    Apr 2007 - Jun 2011

  • Human Resources Training Generalist

    Mar 2005 - Apr 2007

  • Direct Store Delivery (DSD) Specialist

    Aug 2004 - Mar 2005

  • Retail Clerk

    Aug 1997 - Aug 2004
• 

  Kaiser Permanente

  May 2015 - Mar 2017

  Senior Web Content Manager

  ● Analyze web traffic and use the information to make recommendations for site, theme,and campaign improvements.● Develop a web analytics strategy, benchmarks and reports.● Partner with vendors and content contributors on improving SEO through code, contentand connectivity.● Work with business partners to update and maintain content on Kaiser Permanente’sIntranet and Public Relations site.● Test system and site enhancements.

• 

  Epsilon

  Mar 2017 - now

  Sr. Technical Project Manager

  ● Launched a Salesforce Community for our Partners. Creating a 1 stop shop for our9,000+ partners. Features include submitting events for approval, online store forordering free materials, and online chat.● Create requirements documentation for updates and new features. Work with vendors tobuild and test the updates along with troubleshoot bugs. Contribute with the build ofthese updates as much as I can.● Create reports, interactive dashboards, and user testing.● Implement internal tools for new and existing processes. Tools such as Formbox,Google Groups, and DefJam● Create email templates and campaigns Show less