Carmen De Pablo Bernal PhD

Experience

• 

  University of Valencia

  Dec 2007 - Jul 2008

  Research Technician

  Isolation and cell culture (HUVEC, HUAEC, U937...) / Isolation of leukocyte populations (PMNs, PBMCs...) / In vitro dynamic adhesion assays using a flow chamber system / Flow cytometry / Intravital microscopy in rat mesenteric venules and in mouse cremaster venules / Western Blot / Fluorescence microscopy.

• 

  University of Valencia

  Oct 2008 - Sept 2014

  Study of the cellular and molecular mechanisms by which purine NRTI induce cardiovascular toxicity. Doctoral Thesis: Proinflammatory effects of nucleoside reverse transcriptase inhibitor (NRTI) antiretroviral drugs in vitro e in vivo.Teaching assistant possition from 2011-2013.Taught basic Pharmacology for 4th year Medicine students and 2th-3th year Pharmacy students. Faculties of Medicine and Pharmacy, University of Valencia, Valencia (Spain). Teacher assessment surveys, Mark: 9.24/10..

  • Postdoctoral Researcher

    Sept 2013 - Sept 2014

  • PhD Student-Predoctoral Fellowship

    Oct 2008 - Aug 2013
• 

  MICINN

  Jul 2011 - Oct 2011

  Stay Abroad-Visiting Researcher (LIAI-San Diego,LA)

  Head/Supervisor: Dr. Klaus Ley.

• 

  Pfizer

  Mar 2015 - now

  - Plan, design and execution of the Annual Brand Plan of Zinforo® (recent launch) and cross Brand/Portfolio activities (Glocal: Global and local plans - F2F and digital).- Lead and manage P&R of new indication- Identify and understand customer insights and possible market issues and opportunities- Lead and Conduct Market Researches- Sales and competitors analysis- Operating plan and sales forecasting- Plan, spend and control of budgets- Direct work with the sales reps and regional managers- Promotional materials development (Local/Global)- Congresses and meetings management and attendance- Cross-functional work in different projects with different teams (i.e. global, quality, compliance, legal, training, sales, medical, commercial operations and digital departments). Show less - Lead, develop and execute digital projects, highlighting those areas under my responsibility: CNS, Pain and Inflammation, Antiinfectives and Biosimilar areas- Plan, design, manage and analysis the digital brand strategy of those areas under my responsibility, working together with marketing and medical departments in order to create a 360º strategy and place the customer in the center- Experience with diverse portfolio- Project management and coordination due to I worked for different areas and with different teams- Design, develop, manage and analysis of different projects - Non promotional brands - in order to increase the visibility and the sales of our non promotional products- Identify the most effective channels and allocate efficiently resources for digital customer engagement (HCP's and Patients)- Provide Multi Channel Marketing (MCM) expertise and create new digital opportunities that may benefit the business- Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate- Place the sales reps on the center of the digital strategy (over 240 reps). Develop the plan and timelines for Sales Force Digital content production for iPad and Rep Triggered e-mails (Veeva)- Sales analysis and forecasting- Digital activities, projects and data analysis and evaluation and report them to our internal customers- Management of internal approvals for non/promotional materials and activities- Cross-functional work (i.e. Commercial operations, e-reps, sales, medical, marketing, quality, legal, compliance and digital departments). Show less - Business support, development and implementation of Brand Customer Plan- Direct contact with the Sales force (over 190 reps.)- Support the Sales and competitors analysis- Promotional materials development and management- Congress management and attendance- Experience with diverse portfolio- Project management and coordination due to I worked for different areas and with different teams- Cross-functional work in different projects (i.e. market access, pricing, global operations, quality, compliance, legal, training, sales, medical and digital departments). Show less

  • Sr. Country Brand Lead COVID-19 Antivirals

    Jan 2022 - now

  • Country Product / Portfolio Lead - Antiinfectives (Hospital)

    Apr 2018 - Oct 2022

  • Digital Brand Manager

    Apr 2016 - Apr 2018

  • Brand Manager Associate

    Mar 2015 - Mar 2016