Alex Birle

Experience

• 

  Chick-fil-A-Franchise

  May 2019 - Aug 2021

  - Provided written reports on trainee performance, identifying strengths and opportunities for improvement following every training session.- Trained total of 17 new employees in procedural basics and operational expediency. - Performed daily front-of-house and back-of-house tasks, operating cash register, guest interaction, stocking product, maintaining sanitary kitchen, preparing food, and drive-through operations.- Managed guest complaints and compliments, providing acceptable outcomes.- Served as outside lead during lunch and dinner services as well as closing lead, delegating positions, and communicating possibilities for innovation.

  • Trainer

    Jul 2020 - Aug 2021

  • Service Specialist

    May 2020 - Aug 2021

  • Team Member

    May 2019 - Aug 2021
• 

  Villanova Marketing Group

  Aug 2021 - Dec 2022

  - Led team of ten undergraduate students in conducting market research and designing a tailored marketing plan for our client: Original Propaganda Athletic Club- Responsible for leading weekly meetings, setting project timeline, orchestrating deliverable collaboration, maintaining client relations, guiding research, and presenting recommendations to clients- Construct robust reports comprised of owned media, branding, and procedural recommendations - Event planning and other executive-level decisions, including facilitating an organizational rebrand aimed at eliminating gender biases to create a more inclusive organization- Assisted in the development of workshops and bootcamps, which provide professional development and networking opportunities for our members through leveraging alumni and other industry professional connections Client: The Junior League of Philadelphia. Client: Character Counts - a youth online character-development service.

  • Consulting Team Project Manager

    Sept 2022 - Dec 2022

  • Treasurer

    Dec 2021 - Dec 2022

  • Consulting Team Assistant Project Manager

    Jan 2022 - Mar 2022

  • Consulting Team Member

    Aug 2021 - Dec 2021
• 

  Villanova School of Business

  Aug 2022 - Dec 2023

  Digital and Video Marketing Director

  - Created and executed marketing campaigns for Villanova Summer Business Institute (SBI) academic program- Manages all digital and video media channels including the program’s website, email newsletter, digital advertising, and TikTok account, providing weekly updates to the program director- Successfully launched and continued to create content for the academic program’s new TikTok account

• 

  Digital Marketing Competition

  Oct 2022 - Dec 2022

  Team Lead

  - Led my team to 2nd place prize out of 220 teams internationally; Received the only individual award out of 850+ students for exceptional performance- Formulated a comprehensive data-driven marketing strategy consisting of owned and paid media recommendations for a client breaking into the home renovation and DIY industry

• 

  Lambda Chi Alpha Beta Iota Chapter

  Dec 2022 - Dec 2023

  President

  - Spearheaded effort to reform and rebrand fraternity through an ambitious strategic plan consisting of a digital marketing revamp, officer position restructuring, and transparent finances- Facilitated weekly meetings with Villanova Administration and National Organization representatives to synchronize local initiatives with broader community objectives- Accomplishments include increasing membership 95% in a single semester, increasing philanthropic impact by over 400%, and negotiating a contract to become debt free Show less

• 

  Havas Media Network

  Jun 2023 - Aug 2023

  Mx Planning Junior Fellow

  - Assisted manager in the development, deployment, and management of cross channel media plans- Compiled and analyzed primary, secondary, and third-party research through leveraging YouGov and Mintel databases- Laisse between departments to create bi-weekly campaign reports for clients

• 

  TSL Holdings, LLC

  Dec 2023 - Nov 2024

  - Navigated a fast-paced, ambiguous environment to execute TSL’s strategic plan, driving a 300% increase in outbound prospects and achieving a 24% close rate in new business opportunities- Built and maintained a CRM, overseeing outreach that keeps key customers informed, increasing repeat buyers by 25%- Directed outreach initiative to stadiums, arenas, and entertainment venues, with ongoing discussions to expand TSL's presence in high-traffic venues- Conducted customer segmentation analysis and developed go-to-market strategies to engage target segments, maximizing market penetration Show less

  • Brand Manager

    May 2024 - Nov 2024

  • Business Development Manager

    Dec 2023 - May 2024
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  Monday.com

  Dec 2024 - now

  Product Consultant