Randy Morris

Experience

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  Motorola Solutions

  Jan 1990 - Jan 1992

  Financial Analyst
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  Martin-Brower

  Jan 1992 - Jan 1997

  Senior Financial Analyst
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  NEC Display Solutions of America, Inc.

  Jan 1996 - Jan 2000

  Market Research Manager
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  Cardean Learning Group

  Jan 2000 - Jan 2002

  Director of Market Research
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  Thomson NETg

  Jan 2002 - Jan 2007

  Director of Product Marketing
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  Heniff Transportation Systems

  Jan 2007 - Jan 2010

  Director of Marketing & Operations

  Served on 4-member executive leadership team. Led all marketing-related activities, including research, positioning, communications, collateral development, events, and promotional campaigns. Increased revenue in 2008 by 40 percent. Oversaw all insurance programs within the company, including healthcare plan, wellness program, and fleet insurance ($4 million annual spend).

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  Houghton Mifflin Harcourt

  Jan 2010 - Jan 2011

  Director of Market Research

  Led all market research and business analysis efforts on the Innovation and New Ventures team. Led scouting effort to find and recommend innovative education technology with potential to disrupt the K-12 education market. Met with countless education technology companies to evaluate the potential of their products and services, and the possibility of a partnership. Provided analytical, financial, and business case analysis on all new projects under consideration for development, partnership, and acquisition. Business cases included SWOT analysis, revenue modeling/forecasting, investment/cash flow/IRR analysis, and risk mitigation recommendations. Show less

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  New Horizons Computer Learning Centers – Great Lakes

  Jan 2012 - Jan 2013

  Vice President of Marketing

  Served on 5-member executive leadership team. Managed regional marketing staff of 9 professionals. Led all marketing-related activities, including market research, branding, communications, collateral development, events, website, advertising, and promotion campaigns. Led the development and launch of new corporate, career, and room rental websites for the company (nhgreatlakes.com), including e-commerce capability and a new user interface. Developed and oversaw the execution of the digital marketing strategy, including social media, blog, partner ad campaigns, SEO/SEM, e-mail blasts, banner ads, and promotions. Show less

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  American Physician Institute

  Jan 2013 - Jan 2014

  Director of Marketing

  Served on 7-member executive leadership team. Led and managed traditional and digital marketing staff of 6 professionals. Developed and executed marketing strategy, including new marketing channels and approaches, multi-channel campaigns, two-step marketing, and social media. Developed go-to-market strategy for new products and services, including naming, branding, pricing, messaging, promotions, technology setup, and cross-functional team preparation.

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  Morris Consulting

  Jan 2014 - Jan 2014

  Freelance Consultant

  Provided marketing and market research expertise and support to clients in the Chicago area. Clients included Customer Lifecycle, Midan Marketing, ThinkSmart Advisors, The Jay Group, and Chamberlain.