Talk to sales Try for Free
Dana Ortiz

Dana Ortiz

Sr. Manager, Brand and Trade Marketing

Followers of Dana Ortiz1000 followers
location of Dana OrtizNew York, New York, United States

Connect with Dana Ortiz to Send Message

Connect

Connect with Dana Ortiz to Send Message

Connect

  • Timeline

  • About me

    VP at A+E Networks | Award-winning marketing leader, new media strategist

  • Education

    • The University of Texas at El Paso

      -

  • Experience

    • Yack.com

      Jan 2000 - Jan 2001
      Sr. Manager, Brand and Trade Marketing

      Lead and executed 13 domestic and international B2C and B2B trade shows in 12 months to attract potential advertisers, investors, and brand partners. Managed media campaigns and client workshops.

    • NBCUniversal, Inc.

      Jan 2001 - Jan 2005

      Lead content distribution promotions for all cable business units while creating solutions for Affiliate Sales contract negotiations. Created subscriber growth opportunities by developing campaigns using content that featured MPVD’s platforms. The result drove cross-channel promotion and added multi-million-dollar value to the overall consumer plans.

      • Director, Affiliate Marketing, NBC Universal

        Jan 2004 - Jan 2005

      • Director, Affilate Marketing and Special Projects

        Jan 2001 - Jan 2004

    • NBC Universal Inc.

      Jul 2005 - Apr 2014

      Leveraged digital and broadcast platforms and new to Syfy audience segments to attract and retain highly engaged viewers and consumers; oversaw on-air, advertising, social, promotions, partnerships, and events. Drove tune-in strategy using traditional and digital innovation for all Syfy's off-air campaigns including print, digital, broadcast, social, mobile, and events.

      • VP Brand Marketing, Syfy

        Mar 2009 - Apr 2014

      • Director, Off-Air Marketing And Promotions, Syfy

        Jul 2005 - Mar 2009

    • WarnerMedia

      Aug 2014 - Jun 2019
      TruTV- Full-Time Executive Consultant

      An embedded consultant for truTV’s rebrand. Marketing lead for high-profile cross-departmental projects that led to multiple digital and social partnerships, awards, and brand awareness growth. Responsibilities included oversight and hands-on actions including strategic briefing, production, media planning, social innovation, talent relations, partnerships, live TV, and trade events.

    • Quebrada Entertainment

      Jan 2018 - Nov 2020
      Head Of Marketing

      Quebrada Entertainment is a television and film production company whose focus is on the development of human stories that probe into areas of identity and freedom. Its mission is to mentor diverse young artists committed to elevating the role of women and Latinos in the entertainment industry.I act as the lead marketing consultant and creative player brought on board to create pitch strategies and materials and evaluate project marketability.

    • A+E Networks

      Nov 2020 - now
      Vice President, Platform Marketing & Emerging Brands

      Responsible for guiding the marketing strategy and vision to build monitizable audiences for A+E’s businesses in the areas of FAST, DTC, AVOD, SVOD & DTO. In this leadership role, I work cross-departmentally to execute campaigns, launch new brands & businesses, and shape strategy.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Dana Ortiz
      Cable Fax Daily- Most Influential Minorities Cable Fax Daily Feb 2014 https://www.cablefax.com/?s=Dana+ortizOrtiz has spearheaded marketing campaigns for Syfy’s originals, including “Being Human,” “Face Off” and “Alphas.” When it comes to diversity, Ortiz unequivocally “walks the walk.” She has targeted campaigns to multicultural demos and enjoyed impressive results, exemplified by the sizable Hispanic turnout for the premiere of “Alphas.” Ortiz also takes an interest in public affairs, which inspired the pro-social campaigns of USA’s “Erase the Hate,”… Show more https://www.cablefax.com/?s=Dana+ortizOrtiz has spearheaded marketing campaigns for Syfy’s originals, including “Being Human,” “Face Off” and “Alphas.” When it comes to diversity, Ortiz unequivocally “walks the walk.” She has targeted campaigns to multicultural demos and enjoyed impressive results, exemplified by the sizable Hispanic turnout for the premiere of “Alphas.” Ortiz also takes an interest in public affairs, which inspired the pro-social campaigns of USA’s “Erase the Hate,” and Syfy’s “Visions for Tomorrow” promoting division. Show less