Arné Rust

Arné Rust

Industrial Engineer

Followers of Arné Rust2000 followers
location of Arné RustCity of Johannesburg, Gauteng, South Africa

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  • Timeline

  • About me

    Innovation Director: Africa Zone

  • Education

    • GIBS

      2009 - 2010
      MBA Entrepreneurial Survival

      Thesis Topic: Factors that influence Entrepreneurial SurvivalSupervisor: Greg Fisher

    • University of Pretoria/Universiteit van Pretoria

      2003 - 2006
      Industrial Engineering (B.Eng I)

      Activities and Societies: Sonop teHuis Golden Key Society Thesis Topic: Ergonomic design of Ford Silverton assembly line.Supervisor: Kobus Sauer

  • Experience

    • BHP Billiton

      Jan 2007 - Apr 2007
      Industrial Engineer

      Performed Monte Carlo analysis on coal mining operation to determine source of variance in daily production

    • Discon Specialists

      May 2007 - Jan 2012
      Business Architect

      Banking industry, Data Management functional area - Strategy facilitation- Business analysis and reporting- Personal information governance project (POPI)Manufacturing industry, Business Architecture functional area - Strategy facilitation and communication- Functional alignment to strategy- Innovation process development- IT Governance/Risk/Compliance development i.t.o King III, Cobit, Legislation- Support function consolidation (Procurement, HR, Finance and IT)- Knowledge Management scoping and design Show less

    • InQuba

      Jan 2012 - Mar 2013
      Business Analyst

      Assisting our clients to track and react to customer needs in near real-time.

    • South African Breweries

      Mar 2013 - Dec 2016

      Accountable for the Castle Lite Brand Plan, Innovations Planning and Management, driving Brand Profitability and building team capability. Market Intelligence: Category and Competitor analysis consisting of market sizing, industry player analysis, opportunity identification and implementation.

      • Strategy and Innovation Marketing Manager - Castle Lite

        Jun 2015 - Dec 2016
      • Market Performance Manager

        Mar 2013 - Jun 2015
    • Anheuser-Busch InBev

      Jan 2017 - Sept 2018

      - Launch of Budweiser in Nigeria- Execution of FIFA World Cup campaigns across the portfolio- Development of strategy, innovation pipeline and agency relationships

      • Marketing Director for BU West Africa (Nigeria/Ghana)

        Mar 2018 - Sept 2018
      • Director PPM/Revenue Growth – Africa Zone

        Jan 2017 - Feb 2018
    • AB InBev

      Oct 2018 - now

      Developing brand strategies from market trends, consumer data and brand position resulting in two of the fastest growing beer brands on the continent with positive equity growth in parallel. Working on brands like these is an honour and a privilege. During my tenure we had some fantastic results;- Grew Carling brand power to be the most powerful brands in the LADs category- Won the SAB Brand Team of the Year President's award 3 years out of 4- Won a Cannes Gold and Bronze Lion, a Grand Effie and the Black Pixel from Bookmarks in addition to 6 Loeries- Negotiated and launched the new format of the Carling Black Label Cup to include all 16 teams in the PSL with the best results to date on engagement and volume growth- Had fun doing it. Show less

      • Innovation Director: Africa Zone

        Apr 2024 - now
      • Brand Director: Carling Black Label, Hansa and Lion

        Dec 2019 - Mar 2024
      • PPM Director Marketing: Africa Zone

        Oct 2018 - Jan 2020
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Arné Rust
      Radio Campaign Silver Award LOERIES - AFRICA MIDDLE EAST Dec 2020 Sub-category: GeneralAward: Campaign SilverYear: 2020Title: Disclaimer Ads - Suicide, Hospitalised, BeatingAgency / Entrant: DraftLine JHBBrand: Carling Black LabelProduct: #NoExcuseBusiness sector: Beverages/AlcoholicEntry ID: RA1A-20-16582
    • Awarded to Arné Rust
      Film Gold Award - The Greatest Game Ever Replayed Creative Circle Nov 2020 ENTRY ID: TV1A10-20-10534AGENCY/ENTRANT: DRAFTLINEMEDIA AGENCY: VIZEUMMONTHLY AWARD: FIRSTYEAR: 2020MONTH: NOVEMBER2020BRAND: CARLING BLACK LABELPRODUCT: THE CARLING CUP OF AGESBRAND REPRESENTATIVE (CLIENT): ARNE RUST, KHWEZI VIKABUSINESS SECTOR: ALCOHOLIC BEVERAGES
    • Awarded to Arné Rust
      Integrated Campaign Silver Award - Carling Cup of Ages Creative Circle Nov 2020 ENTRY ID: XA1A10-20-10528AGENCY/ENTRANT: DRAFTLINEDIGITAL AGENCY / PRODUCTION COMPANY: T&W, OHANAMEDIA AGENCY: VIZEUMPR AGENCY: MSPORTSMONTHLY AWARD: SECONDYEAR: 2020MONTH: NOVEMBER2020BRAND: CARLING BLACK LABELPRODUCT: THE CARLING CUP OF AGES BRAND REPRESENTATIVE (CLIENT):ARNE RUST, KHWEZI VIKABUSINESS SECTOR: ALCOHOLIC BEVERAGES
    • Awarded to Arné Rust
      Live Communications Gold Award - The Greatest Game Ever Played Creative Circle Nov 2020 ENTRY ID: LE2A10-20-10530AGENCY/ENTRANT: DRAFTLINEPR AGENCY: MSPORTSMONTHLY AWARD: FIRSTYEAR: 2020MONTH: NOVEMBER2020BRAND: CARLING BLACK LABELPRODUCT: THE CARLING CUP OF AGESBRAND REPRESENTATIVE (CLIENT): ARNE RUST, KHWEZI VIKABUSINESS SECTOR: ALCOHOLIC BEVERAGES
    • Awarded to Arné Rust
      PR Media Communication Gold Award - The Greatest Game Ever Replayed Creative Circle Nov 2020 https://www.creativecircle.co.za/awards/results/pr-media-communication/2020/sept-october-2020/the-greatest-game-ever-replayed-2ENTRY ID: LE1A10-20-10529AGENCY/ENTRANT: DRAFTLINEPR AGENCY: MSPORTSMONTHLY AWARD: FIRSTYEAR: 2020MONTH: NOVEMBER2020BRAND: CARLING BLACK LABELPRODUCT: THE CARLING CUP OF AGESBRAND REPRESENTATIVE (CLIENT): ARNE RUST, KHWEZI VIKABUSINESS SECTOR: ALCOHOLIC BEVERAGES
    • Awarded to Arné Rust
      MBA 2010 Top Student - Investment Finance Gordon Institute of Business Science Apr 2011
    • Awarded to Arné Rust
      MBA 2010 Top Student - Management Accounting Gordon Institute of Business Science Apr 2011