Arné Rust

Experience

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  BHP Billiton

  Jan 2007 - Apr 2007

  Industrial Engineer

  Performed Monte Carlo analysis on coal mining operation to determine source of variance in daily production

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  Discon Specialists

  May 2007 - Jan 2012

  Business Architect

  Banking industry, Data Management functional area - Strategy facilitation- Business analysis and reporting- Personal information governance project (POPI)Manufacturing industry, Business Architecture functional area - Strategy facilitation and communication- Functional alignment to strategy- Innovation process development- IT Governance/Risk/Compliance development i.t.o King III, Cobit, Legislation- Support function consolidation (Procurement, HR, Finance and IT)- Knowledge Management scoping and design Show less

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  InQuba

  Jan 2012 - Mar 2013

  Business Analyst

  Assisting our clients to track and react to customer needs in near real-time.

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  South African Breweries

  Mar 2013 - Dec 2016

  Accountable for the Castle Lite Brand Plan, Innovations Planning and Management, driving Brand Profitability and building team capability. Market Intelligence: Category and Competitor analysis consisting of market sizing, industry player analysis, opportunity identification and implementation.

  • Strategy and Innovation Marketing Manager - Castle Lite

    Jun 2015 - Dec 2016

  • Market Performance Manager

    Mar 2013 - Jun 2015
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  Anheuser-Busch InBev

  Jan 2017 - Sept 2018

  - Launch of Budweiser in Nigeria- Execution of FIFA World Cup campaigns across the portfolio- Development of strategy, innovation pipeline and agency relationships

  • Marketing Director for BU West Africa (Nigeria/Ghana)

    Mar 2018 - Sept 2018

  • Director PPM/Revenue Growth – Africa Zone

    Jan 2017 - Feb 2018
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  AB InBev

  Oct 2018 - now

  Developing brand strategies from market trends, consumer data and brand position resulting in two of the fastest growing beer brands on the continent with positive equity growth in parallel. Working on brands like these is an honour and a privilege. During my tenure we had some fantastic results;- Grew Carling brand power to be the most powerful brands in the LADs category- Won the SAB Brand Team of the Year President's award 3 years out of 4- Won a Cannes Gold and Bronze Lion, a Grand Effie and the Black Pixel from Bookmarks in addition to 6 Loeries- Negotiated and launched the new format of the Carling Black Label Cup to include all 16 teams in the PSL with the best results to date on engagement and volume growth- Had fun doing it. Show less

  • Innovation Director: Africa Zone

    Apr 2024 - now

  • Brand Director: Carling Black Label, Hansa and Lion

    Dec 2019 - Mar 2024

  • PPM Director Marketing: Africa Zone

    Oct 2018 - Jan 2020