Brigitte Blanco

Experience

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  Nova Southeastern University, Department of Pharmacy

  Sept 2012 - Aug 2016

  Research Scientist

  Conducted and published an independent study as first author for: Alterations in Doublecortin Expression in Human Neuronal Stem Cells in Response to Angiotensinergic Stimulation in Proliferation and Differentiation Conditions•Conducted independent research project for 4 years, performing human neural stem cell culture, immunofluorescence assays, and other wet-lab techniques•Granted First place at the Florida State Science & Engineering Fair and Ying Scholar Grand Award in 2014•Represented FL at the INTEL International Science & Engineering in Palo Alto FL (all expenses paid) and the American Junior Academy of Science/AAAS conference (FL-AJAS representative)•Gave oral presentations at state, national, and international science conferences, speaking in front of PhD judges Minder weergeven

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  Wigo

  Jan 2017 - Jul 2017

  Co-founder

  Wigo is a student-bred startup, generating Cape Town based activities for iXperience students, while offering discounts for 13 ventures such as wine tours, fitness classes, and restaurant deals up to 35% off.My role as Co-founder and Product Manager included co-creating the original concept of Wigo, negotiating deals with businesses, generating a firebase-coded library of activities, developing wireframes and UX, conducting user testing, and uniting Wigo's vision between Web and iOS developers. Minder weergeven

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  Over

  Jun 2017 - Jul 2017

  Product Manager

  • Researched and tested 30+ competitors to compile a video and data-driven competitive analysis presentation for the COO• Drafted part of the CEO’s Venture Capital pitch for a $10 million investment fund from VCs like True Ventures • Identified key App Store reviews and testimonials for the $10 million pitch using a length/word based algorithm• Performed usability testing and customer interviews to gain insight on User Experience Design and validate assumptions • Designed a social media usage survey for 30,000 Over PRO subscribers gauging the needs/wants for the Marketing Team• Collaborated with head data scientist by contacting competitors, like VSCO, Baazart, and Typorama, to gather metrics such as active daily users, daily downloads, and more Minder weergeven

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  IBM

  Jan 2018 - Aug 2018

  Product Marketer for IBM Systems

  • Assessed Cloud Service Provider (CSP) market viability for IBM Systems by interviewing 50+ internal stakeholders and CSP users, synthesizing quantitative analyst data to determine ROI, and customizing messaging for influential buyer roles • Collaborated with sales interns to filter a list of 500 potential clients to 53 sales leads, which Systems Marketing will use for an account-based marketing campaign, highlighting our strategies and messaging• Validated CSPs top 10 ranked pain points, most influential buyer personas, and most effective marketing resources throughout the buyer’s journey with quantitative data from our survey sent to 800+ CSPs • Analyzed IBM’s competition by examining competitor web-based strategies including SEO keywords, gated-content use, user experience, and messaging composition using Tableau, Pearl, Hotjar, and Ahrefs • Delivered a final presentation to the Director of Storage and the CMO of NA, recommending unconventional strategies for IBM Storage to position themselves amongst tier 2 CSPs that are currently being implemented• Strategized for greater internal and external marketing efforts for the Hispanic Business Resource Group to the CMO of NA Minder weergeven

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  IBM

  Aug 2019 - Aug 2020

  Product Manager & Launch Lead for IBM Systems

  • Led 7 major solution launches, bringing together cross-functional teams of 30+ people such as product SME's, legal, business partners, content, engineering, digital, social, analyst and public relations • Spearheaded cross-business unit projects with IBM Hybrid Cloud, IBM Z, and IBM Power • Coordinated the execution of IBM System’s presence at the Las Vegas TechU event, setting up solutions and speaking with clients (5000 attendees, and ~500 leads generated)• Analyzed metrics of key assets to create integrated cost-benefit data reports in determine success of published collateral• Chosen to present to IBM’s CMO, Michelle Peluso and Red Hat executives on IBM Systems overall strategy and goals • Organized and hosted a Duke Business Oriented Women’s Association x IBM event with executive panel for Talent Acquisition• Served as the Women's Business Resource Group Social Lead and Hispanic Business Resource Group Lead Committee member • Mentor to 3 virtual interns during the virtual COVID-19 internship Minder weergeven

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  Peak

  Feb 2021 - Jul 2021

  Investment Analyst

  Peak is a venture capital fund focused on fast-growing marketplace, platform, and SaaS companies. We are fully funded and run by entrepreneurs.Our first fund invested in Radionomy, exit in 2015 to Vivendi (EURONEXT:VIV), and IENS, which was sold in 2014 to TripAdvisor (NASDAQ: TRIP).In 2009, our second fund started with investments in: Catawiki, CheapCargo (exit in 2017 to PostNL, AMS: PNL), Flinders, NPEX, Peecho and TradeCloud.In 2015, we launched our third fund investing EUR 12M smart capital and hands-on support in technology companies such as: Channable, Floryn, Media Distillery, OneFit, StuDocu and United Wardrobe.We launched our 4th fund in August 2019 with EUR 66M to expand in Europe. Last year we invested in 7 companies, including: HelloCustomer, GraphCMS, Trengo & Dyme.Feel free to reach out 🚀 Minder weergeven

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  Adyen

  Jan 2022 - now

  • Product Manager | Recurring & Tokenization

    Nov 2023 - now

  • Product Specialist | Recurring and Tokenization

    Jan 2022 - Nov 2023