Richard Slaff

Experience

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  Hartwick College

  Jun 2016 - May 2017

  Student Ambassador

  I presented the college to prospective students in a personal and energetic way by combining facts with personal anecdotes.

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  Self-employed

  Sept 2017 - Dec 2020

  Social Media Marketing Consultant

  I began my career doing freelance social media management and consulting in the greater Albany area, working both local as well as remote. Companies I've worked with:-Hartwick College Center for Craft Food and Beverage -Luckbox-Lowkey Esports-Polar Ace-Elevate

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  Sensei Esports

  Nov 2017 - Jan 2019

  Social Media Manager

  A role aligned with the organizations management, working to create the best esports and stream team in the industry. Responsibilities Include:-Daily postings to social media platforms-Community management -Community announcements-Event management-Talent managment Platforms: Hootsuite, Twitter, TweetDeck, Facebook, Instagram, Discord, and Reddit.

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  Yokotu Agency

  Apr 2018 - Aug 2018

  Social Media Consultant

  Working alongside a team of partnerships managers, I help create marketing campaigns utilizing influencer marketing, community management, esports consulting, and much more. Using past experience within the industry, I help advise and run social media for organizations and companies.

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  Third Impact LLC

  Jul 2020 - Dec 2020

  Social Media Manager

  -Work as Head of Social Media to bring together a team to increase community engagement-Plan, schedule and organize posts on all social media platforms used by Third Impact-Work with the Social Media team to develop campaigns and marketing strategies to furthergrow Third Impact's analytics. Use members of the Social Media team to further develop our presence-Keep track of number trajectories and set goals to hit-Expand into “non traditional” social media platforms when appropriate (reddit,discord, etc)-Keep in contact with Creative and Content directors to push out content, get graphics, videos,etc-Attend Staff meetings and give updates to Director of Operations Show less

• 

  Kasselman Solar

  Jul 2020 - Feb 2022

  Marketing• Develop strategy, execute, and manage digital marketing campaigns/tactics. This includes email, social media, and paid and organic marketing campaigns, newsletters. Including, but not limited to:o Develop multi-touch point communication campaigns as part of a marketing effort to move leads throughout the funnel to an installation.o Create consistent website and social media content to stay current with trends.o Develop and implement lead-generation campaigns and programs driving customer acquisition while building brand awareness.o Run A/B tests of various ad concepts and make informed decisions to optimize both social and google ads campaigns.• Establish and uphold clear brand guidelines consistently across all forward-facing marketing campaigns. • Execute on the company’s vision of transparency, accountability, curiosity, and service in daily marketing tasks.• Maintain knowledge of current market trends and consumer ideations, and regularly perform market analysis and research on competition.• Act as the main point of contact for the marketing department to all external parties • Work with Kasselman Solar’s third-party video production company to plan, create and execute testimonial videos, branding videos, social media videos, educational videos, salesperson videos, etc.Data• Utilize a vast array of leading digital marketing resources including raw data, analytics, targeting, attribution, and conversion data using advanced level social media tools and a dedicated social media CRMo Collect and analyze marketing and sales data Marketing Agency• For an additional negotiated commission per contract will negotiate, strategize, and execute marketing plans, business development plans, and operations plans for 3rd party clients and partners of Kasselman Solar.• Negotiate and organize subcontractors for 3rd party clients and partners of Kasselman Solar. Show less -Conduct outbound calls as well as respond to inquiries across social media platforms to leads through CRM and disposition lead based on outcome of the call-Utilize a vast array of leading digital marketing resources including analytics, targeting, attribution, and conversion data using advanced level social media tools and a dedicated social media CRM-Support the marketing team in daily administrative tasks-Assist in marketing and advertising promotional activities (e.g. social media, direct mail, website, ads, signage, flyers, email campaigns, online promotion, etc.)-Assist in ordering and maintaining inventory of promotional items-Coordinate special events, trade shows and seminars-Collect and analyze marketing and sales data-Research competitor marketing and sales materials both on and offline-Track performance of marketing campaigns-Perform market analysis and research on competition Show less

  • Digital Marketing Manager

    Dec 2020 - Feb 2022

  • Engineering Support Specialist

    Jul 2020 - Dec 2020
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  Townsquare Ignite

  Mar 2022 - now

  Strategy:-Coach & develop sales professionals on our product capabilities-Oversee technical approval of proposals being built by our sales strategists-Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyersCampaign Pre-Launch:-Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.)-Assigns targeting segments based on experience and overall tactic mix-Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs)-Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked.Campaign Post-Launch:-Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams.-Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams.-Continually refine and improve continuity between all workgroups. Show less

  • Operations Manager

    Oct 2024 - now

  • Digital Campaign Manager

    Mar 2022 - Oct 2024