Ken Choong

Experience

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  Oxford University Press

  Sept 2007 - Aug 2010

  Senior Marketing Executive
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  Taylor's University College

  Sept 2010 - Aug 2011

  Marketing Executive

  I lead student enrolment activities for Taylor’s American Degree Program. Key activities including organising promotional activities at targeted schools and position Taylor’s American Degree Program as preferred student’s undergraduate studies program for secondary school leavers. I also manage internal stakeholders including student bodies and internal marketing division to organize marketing events and charity programs and communicate with internal and external suppliers such as designer, printer and media to obtain the best A&P materials and services. Show less

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  Person Malaysia

  Sept 2012 - Feb 2018

  Marketing Manager

  My role in Pearson Malaysia includes planning, coordinating, implementing and executing marketing campaigns and promotional activities in tandem with sales operations and strategies I also liaise and collaborate with a range of stakeholders including customers, colleagues, suppliers and partner organisations on marketing plans and execution. Besides internal-driven events, I am also responsible for organising and participating in external trade shows, exhibitions and conferences. Additionally I source advertising and promotional opportunities and manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and digital materials. Show less

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  Pearson Asia Pacific

  Mar 2018 - Mar 2025

  Regional Marketing Manager, Qualifications (Asia)

  I lead and implement creative marketing strategies and multi-channel campaigns for selected high-profile, high-revenue subjects which deliver on growth and retention targets across markets in Asia. Leaning on market analysis and customer insights, I ensure all campaigns are delivered to the highest quality, on time, within budget and meeting campaign KPIs and business objectives.As the strategic marketing lead and expert marketing voice for all three qualifications portfolio (BTEC, Edexcel and LCCI), I am responsible to build strong, collaborative networks with internal teams and colleagues including Sales, Product Portfolio and Enabling Services to ensure an integrated, go-to-market approach. Show less

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  Pearson

  Mar 2023 - now

  Senior Marketing Manager (South-East Asia & Africa)

  A seasoned professional who have been involved in international education for over a decade, I am responsible in developing go-to-market strategies to drive revenue growth, retention of customer base and engagement with new market. Leading various event activations and campaigns to build brand loyalty and acquire new customers, I have a deep understanding of managing both digital and traditional channels to accomplish our marketing tactics.Working closely with global team based in UK and regional colleagues in my territory of South-East Asia and Africa, these cross-functional and country teams has enable me to utilise my leadership and communication skills to execute our marketing initiatives that aligns with the wider business goals. Show less