Claudia Dulac

Experience

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  Self-Employed Singer/Musician

  Sept 2003 - now

  Singer/Performer

  • Sings and plays guitar and ukulele at notable Northeast Ohio-area venues• Promotes performances and music using social media and website• Provides music services for weddings, funerals and other church events

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  BrandMuscle

  May 2011 - Dec 2011

  Local Marketing & Media Intern

  • Collaborated with event representatives and client leaders to coordinate vendor event space• Worked with BrandMuscle Media Buying team to research ad placement costs and compiled rates for clients

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  Academy of Integrative Health & Medicine (AIHM)

  Jul 2012 - Apr 2016

  Digital Media Specialist

  • Promoted from Marketing & Communication Coordinator after two years• Managed social media strategy and execution, website content and email marketing for 15,000+ contacts• Planned and promoted conference events, served as staff liaison to conference planning committees and board members, and represented the organization on-site at large 500+ attendee national conferences• Served as staff lead for nine regional chapters: coordinated volunteer meetings and agendas, promoted events and seminars with digital marketing Show less

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  TalentLaunch

  Apr 2016 - Apr 2018

  Marketing Coordinator

  • Provided marketing support, strategy and execution of marketing and communication initiatives for the TalentLaunch brand, as well as for 11 individual companies in the TalentLaunch network• Worked directly with company leaders and executives to deliver compelling communication and marketing pieces• Was responsible for a variety of marketing tactics, including brand development, social media, content development and website management, email marketing, graphic design, video production, voiceover, and event planning Show less

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  The Karcher Group

  Apr 2018 - May 2023

  • Proactively plan, coordinate, and oversee a wide variety of digital marketing tasks to ensure all goals and requirements are met and completed on schedule and within budget• Develop and present digital marketing strategies to executive teams on strategic growth accounts, including content planning and creation, search engine optimization, social media management, digital advertising, and email marketing and automation using platforms like HubSpot• Maintain continuous contact with stakeholders, coordinating resources and providing overall project alignment • Assign, review, and approve client deliverables for a team of marketing specialists, content writers, graphic designers, and web developers using platforms like Teamwork and Slack• Review data as it relates to client business goals and make strategic recommendations as needed• Contributed to the agency’s highest annual revenue in its 25-year history Show less • Took lead in coordinating and executing digital marketing strategies for clients including content planning and creation, search engine optimization, social media management, digital advertising, and email marketing• Analyzed and leveraged data through Google Analytics to identify key metrics and measure growth• Managed projects and served as staff lead for top-tier clients• Created assignments for the team to accomplish work for quarterly strategies and one-time projects• Reviewed work from the team to ensure it met the needs of the client• Communicated directly with clients on approvals and managed tasks and deadlines Show less • Executed digital marketing strategies for clients including content planning and creation, search engine optimization, social media management, digital advertising, and email marketing• Ensured that client projects were managed effectively with an eye toward deadlines, quantity of work as it relates to a budget, quality of work and team scheduling• Analyzed and leveraged data through Google Analytics to identify key metrics and measure growth• Created assignments for the team to accomplish work for quarterly strategies and one-time projects• Reviewed work from the team to ensure it met the needs of the client.• Communicated directly with clients on approvals and managed tasks and deadlines Show less

  • Marketing Project Manager

    Feb 2022 - May 2023

  • Lead Strategy Coordinator

    Oct 2021 - Feb 2022

  • Lead Digital Marketer

    Sept 2020 - Oct 2021

  • Digital Marketer

    Apr 2018 - Sept 2020
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  SummaCare

  May 2023 - now

  • Senior Marketing Strategist

    Dec 2023 - now

  • Marketing Strategist

    May 2023 - Dec 2023