
Shawn Cates, MBA
Front line Supervisor

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About me
Digital Marketing Specialist, Advanced at Jack Henry & Associates
Education

Jefferson Community & Technical College
2008 - 2011Associate's Degree Business Administration
Campbellsville University
2016 - 2018Master of Business Administration (M.B.A.) Marketing
University of Louisville
2011 - 2013Bachelor of Science (B.S.) Marketing
Experience

UPS
Jul 2011 - Aug 2012Front line Supervisor* Managed 20+ employees nightly to ensure customer service was met* Analyzed data to monitor performance and plan improvements as needed* Implemented health and safety procedures* Motivated and trained employees nightly

Class Act Federal Credit Union
Aug 2012 - May 2014* Worked with the Branch Manager to improve operations, sales and profitability* Developed and motivated my team to increase sales and provide excellent customer service* Communicated information to staff in a professional manner* Assisted in the recruitment, training and development of staff * Explained, advised on and promoted bank products and services to members* Resolved issues and problems with member's accounts* Developed relationships with current members to enhance cross-selling efforts
Assistant Branch Manager
May 2013 - May 2014Member Service Representative
Aug 2012 - May 2013

Republic Bank
May 2014 - Jan 2015Personal Banker* Generate new business through networking and attending community events* Enhance client relationships and build rapport with current and potential clients* Analyze marketing data to cross-sell products with current clients needs* Provide excellent customer service and solve customer complaints in an efficient and timely manner

Transcend Credit Union
Jan 2015 - Apr 2020* Manage cross-sell opportunities and promotions for membership using CRM software* Developed onboarding program for all new members to increase service per household, decrease attrition and deepen member relationship* Develop and maintain social media relations strategies that increase brand name and product recognition* Create marketing promotions and ideas to increase loan volume and new memberships for the credit union * Demonstrated comprehensive knowledge of consumer lending products, services, and processes* Taught financial literacy course at The Salvation Army, where Credit Score and Reports were our main topic of discussion* Closed auto loans, personal loans, and credit cards* Conducted weekly and monthly branch audits to ensure that credit union was in compliance
Marketing Coordinator
May 2017 - Apr 2020Member Development Officer
Jan 2015 - May 2017

Jack Henry
Apr 2020 - nowDigital Marketing Specialist, Advanced
Licenses & Certifications

Google Ads Search Certification
GoogleOct 2018- View certificate

HTML Essential Training
LinkedInJan 2022 - View certificate

Crafting Meaningful HTML
LinkedInFeb 2022 
Google Digital Garage Certificate
GoogleJun 2018- View certificate

SEO Fundamentals Exam
SemrushMay 2018 - View certificate

Marketing Foundations: Customer Segmentation
LinkedInJul 2018 - View certificate

Cultivating Cultural Competence and Inclusion
LinkedInNov 2022
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