
Diana Malairau
Event Organizer

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About me
Product Owner at Playtika
Education

Vasile Alecsandri National Highschool Galati
2007 - 2011High School Philology bilingual
University of Bucharest
2014 - 2016Master’s Degree Faculty Of Sociology And Social Work Advertising, Marketing and Public Surveys
University of Bucharest
2011 - 2014Bachelor’s Degree Faculty of Letters, Department of Public Relations and Communication
Experience

National Congress of Students in Communication
Oct 2012 - May 2013Event Organizer- Research and reach out to potential collaborators ( locations, sponsors, media partners, speakers).- Take part in meetings with potential collaborators, present barter offers.- Come up with both the online and the offline communication concept.- Keep in touch with the targeted audience and KOLs (Key Opinion Leaders) through social media (Facebook, Twitter, event website).

PRIME Romania
Oct 2012 - Aug 2014- Recruit the department's team- Work from a brief with the rest of the team, generate ideas to present back to the department/event that sent the brief.- Manage multiple projects at the same time and delegate the necessary tasks to other members of the team.- Take part in inter-department meetings in order to understand various concepts and help create briefs.- Edit the final results for presentation.- Deliver trainings to the team and other departments/teams (on how to create various deliverables or what information is needed in a brief). Show less
Digital Art Manager
Sept 2013 - Aug 2014Digital Art Executive
Oct 2012 - Sept 2013

NexT International Film Festival
Feb 2013 - May 2013Programming & Ticketing Intern- Research films by looking through other Festivals, specific topics and other creative leads.- Ensure all data required for each film is accessible to programmers and rest of staff.- Participate in weekly programming meetings.- Familiarize oneself with Festival venues and partners.- Offer any general programming suggestions.- Assist with spreadsheet and data management.- Assist with year-round screenings and events.- Perform all ticket sales and box office functions utilizing ticketing software partner.- Maintain all ticket office deposits and records. Show less

PwC
Jun 2013 - Nov 2013Office Assistant- Forward information by receiving and distributing communications.- Collect and mail correspondence, copy information.- Maintain supplies by checking stock to determine inventory levels; anticipate requirements; place and expedite orders; verify receipts; stock items; deliver supplies to work stations.- Maintain equipment by completing preventive maintenance; troubleshooting failures; call for repairs; monitor equipment operation.- Perform reception duties; schedule meetings.

Insight360
Apr 2014 - May 2014Marketing Intern- Take over content creation for various social media accounts, including organizing cross-platform content strategies.- Develop new social media campaigns from the ground up, considering the clients’ needs and their specific industries.- Monitor social channels for trending news, ideas and memes, then capitalize on those trends through the existing social media accounts.- Perform research into the clients’ industries and provide actionable tips and advice for expanding their reach in the digital space.- Assist with capturing and analyzing social media metrics.- Perform market analysis and research on competition.- Help organize marketing events.- Assist in the creation of circulars, mock ups, e-mail campaigns, on line promotion, etc. Show less

Grapefruit
Jul 2014 - Aug 2014Content Editor- Produce new content and write it in an interesting and appealing manner.- Source images and artwork.- Photo manipulation using Adobe Photoshop or Adobe Illustrator.- Liaise with clients or internal departments.- Upload material onto different websites using the Magenta platform and HTML knowledge.- Maintain the site once it is live and ensure the information is accurate and constantly updated.

Hewlett Packard Enterprise
Aug 2014 - Jun 2017Smart Quote Specialist / Pricing AdvisorSmart Quote Specialist Responsibilities:- Analyze sales data and compile information for reports (e.g., pipeline forecasting, quality assurance); identify trends and make observations. - Manage day-to-day post-sales order management (e.g., credits, returns) and resolution of customer issues (e.g., specialized product builds, performance reports, data analysis); handle multiple moderately complex customer accounts.- When needed mentor non-exempt level team members on day-to-day activities.- Manage open order (backlog) report issues resolution and reach out to supply chain or factory to determine source of delay; communicate status and escalate issues as necessary.- Resolve order management issues for all product lines using specialized subject matter knowledge and analysis; serve as a subject matter expert to other departments (e.g., testing new systems to ensure order management system works correctly).My Pricing Advisor Responsibilities:- Act as First Point of Contact for partners regarding pricing matters.- Assist various partners regarding pricing queries via phone or email considering the Route to Market.- Proactively collaborate with various partners in order to track and trace open/unresolved tasks and cases.- Perform operational tasks in order to approve, close and send offers to partner, distributors and end customers.- Perform OPG (Order Processing Guideline) updates, when needed.- Identify if/when partner training is needed, based on previous interaction and questions received up until that point, deliver the partner training in collaboration with other departments.- Coordinate the problem-solving process on matters indicated by partners.- Communicate with internal and external clients regarding job-specific area of expertise. Show less

Playtika
Jun 2017 - now- Break down PRDs to detailed R&D requirements and timelines and create user stories based on PRD document- Act as the point of contact for the R&D team on all product aspects on a daily basis- Convey the product's vision to the development team- Build specific sprint scopes with the R&D team- Responsible for conducting routine grooming meetings with the R&D team (effort estimation and 'micro-planning’)- Prioritize the backlog and identify potential problems- Plan the product's data documentation in cooperation with BI developers- Time and coordinate every domain's relevant output with the product's planned release- Confirm and approve the product is up to par with the different requirements (game economy, monetization, features)- Act as the sole owner of the product in the execution phase and take responsibility for major decisions regarding the product and timeline- Work with the Lead PO to track and monitor all dates for all gaming product as it relates to Design, Math, Art, and Audio (i.e. all assets prior to software development)- Confirm that all assets outlined above are completed and delivered prior to development start (working side by side with Lead Product Owners)- Plan and conduct tests and challenges for the product before production- Mentor new and Junior POs and help with recruitment for these positions Show less - Responsible for the mass communication to players, via internal and external channels, to ensure a complete experience for the players.- Working toward optimizing sales/promotions and increasing customer retention and monetization.- Responsible for ensuring the smooth running of all the promotions.- Responsible for setting up campaigns in the game's Back Office system including messaging assets and pricing configurations.- Responsible for enabling/disabling game features through the game's Back Office system- Sending notifications and ongoing improvement of operations capabilities. - Assist the Community Manager in Social Media (Facebook) related activities (coupons, raffles, notifications and more). Show less
Product Owner
Mar 2021 - nowMonetization Operations Administrator
Jun 2017 - Mar 2021
Licenses & Certifications
- View certificate

Google Project Management Certificate
CourseraFeb 2024 - View certificate

Google Project Management Certificate
GoogleFeb 2024
Languages
- enEnglish
- frFrench
- roRomanian
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