Chika Enwere

Experience

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  Transport Global Communications

  May 2001 - Jan 2005

  Public Relations Officer

  • Liaising with clients to ensure satisfactory service delivery for Labour Mass Transit (A subsidiary of Transport Global Communications.).• Developing questionnaires for customers to determine the quality of our service delivery to enable the organization carry out proper analysis and develop the best ways to satisfy clients.• Image building for the organization.• Soliciting government support and affirming the organization's integrity.

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  British American Tobacco

  Feb 2005 - now

  • Ensure 100% participation WTLP (Wholesale Trade Loyalty Program) while driving volume growth and reducing trade members investment in competition, across the wholesale channel in “Calabar Area” (Calabar, Uyo, Umuahia, Aba, Ikom & Eket).• Manage specific accounts of each wholesaler while carrying out quarterly business reviews with each wholesaler in the area to focus both parties towards a win-win situation.• Facilitate quick sell-out by wholesalers through proper management and use of market assistance.• Ensure proper merchandising and product display in the wholesale market in line with the company plan and IMS standards.• Ensure accurate documentation and delivery of Wholesale Account Information through company developed MIS systems applications. Show less DEFINITION: RCS8 is a cloud based business solution introduced by BAT in developing markets to provide the company with real time sales and marketing data from the field aimed at reducing cost, provide better insights speed and scale of information dissemination and improving data accuracy. ACCOUNTABILITIES:• Define business processes which are in scope of RCS8.• Implement BAT Nigeria business requirements in RCS8.- Trade Coverage Plan Cycle Plan Brand Coverage Plan analyse and recommend solution.• Investigate and review the different business requirements• Execute business decisions and activities in RCS8:- execute RCS8 cycle objectives and activities• Target cycle objectives and recommend changes to Head of Functions in Trade and Brand Departments• Analyse and review (implemented decisions/activities) and recommend action to Head of Functions in Trade and Brand Departments• Recommend changes and enhancement of RCS8 solution• Develop training brief and conduct training for end users• Ensure the consistent use of the RCS8 solution throughout the organisation (managers of the various departments)• Make sure that all relevant information is properly set into RCS8 system (new competitors, new suppliers, new outlet types)• Responsible for providing the readiness and implementation of functionality to execute business processes of Distribution • Maintain very close co-operation with the RCS8 System Administrator and the RCS8 Analysis & Reporting Manager to guarantee a smooth operation of RCS8. • Manage RCS8 all levels support (e.g. Help Desk Team) which provide high level quality support to BAT Field Force (in RCS8 system scope) & also suggest the optimal utilisation of RCS8 throughout the organisation and search for development possibilities to achieve the desired level of business benefits; also, responsible for users all levels support post Go-Live.• Carry out spot checks with field visits to end users to determine additional support required. Show less • Develop and execute a territory HoReCa (Hotels Restaurants and Cafeteria) marketing plan that meets brand, volume, merchandising and promotion objectives for key target outlets through the most efficient and effective utilization of time and materials in order to achieve Channel Development objectives.• Develop NQ (Normal quality bars and beer parlors) outlets as a channel for consumer engagement and communication, in line with the darkening world of tobacco marketing, while building high levels of trade support and loyalty.• Develop and execute coaching/ training sessions for both HoReCa sales Reps and bar staff, educating them on how to offer consumers an alternative brand within the company portfolio in the absence of the preferred brand of a consumer. Presenting our brands as superior to that of competition. FIFO (First In First Out) product handling and the importance of impact full product display. Show less • Managed 8 Direct Store Sales (DSS) reps and a supervisor, ensuring proper distribution and availability of our brands in retail outlets.• Develop and execute a territory trade marketing plan that meets brand, volume, merchandising and promotion objectives for key target outlets through the most efficient and effective utilization of time and materials in order to achieve trade marketing objectives.• Manage the implementation of channel plans in key outlets.• Customer targeting through retail outlet classification.• Train and motivate Merchandisers and Part-Timers.• Market intelligence/competition activity report / analysis• Visibility / Merchandising. Show less

  • Wholesale Account Executive

    Jun 2011 - now

  • RCS8 Business Administration Manager

    Jan 2017 - Jan 2018

  • Channel Development

    Sept 2007 - May 2011

  • Trade Marketing

    Feb 2005 - Aug 2007
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  British American Tobacco, Nigeria

  May 2016 - Jan 2018

  Distribution Executive-(Route To Market)

  - Evaluating the KPI's of the newly designed Route to Market model for retail, identifying gaps and developing the best ways of addressing them.- Conducting a nationwide product survey monthly (Product assortment & Numeric distribution) using BAT/ Distributor field staff and a sample size of 12,000 outlets identifying areas for improvement while recommending tactical activities to address any shortfall from the target/ expectation- Managing the rural wholesale redistribution strategy for 317 customers nationwide with 1 redistribution sales rep attached to each customer, to improve the spread of focus brands and gain competitive advantage in-line with company objective.- Managing 69 in-field Trade Marketing reps weekly stakeholder engagements with Direct Sales Reps at 69 depots and 721 DSR's nationwide. Show less

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  British American tobacco Nigeria

  Jan 2018 - now

  Route To Market Systems Manager

  Manage the Design and optimise the most efficient distribution and outlet coverage strategy in line with company objectives.Manage, plan and execute the deployment of a nationwide retail census every 2 years to determine the dynamics of the tobacco retail environment.Engage and liase with other internal business stakeholders to deliver the most suitable support work tools for the field marketing reps. This involves managing the deployment of technology driven tools to drive real time data collection and report automation to support insight driven business decisions. Show less