Angel Cong

Experience

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  Dalian Wanda Group

  Jul 2009 - Jul 2013

  Senior Marketing Executive

  Orchestrated operations for 15 to 20 stores annually, ensuring alignment with head-office directives.Procured premiums/POS materials for promotions, ensuring brand adherence and evaluating effectiveness.Coordinated paid media campaigns across print and online channels.Directed retail and national window displays for 18 stores, maintaining cohesive guidelines.

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  Pou Sheng International (Holdings) Limited

  Aug 2014 - Nov 2016

  Retail Marketing Associate

  Cultivated relationships with global brand CEOs to ensure smooth domestic operations and drive growth in the Chinese market.Managed operations as China’s exclusive retailer for Levi’s Footwear, Oakley, and Diadora China, overseeing product distribution and marketing events.Developed and executed nationwide promotion strategies for holidays, driving increased traffic and sales volume.Led digital marketing campaigns, including social media engagement and website development, to enhance brand visibility.Acted as a liaison between brand companies and local retailers, facilitating communication and collaboration.Provided training and development for the team to align with business objectives and foster a collaborative work environment. Show less

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  Digital Luxury Group (DLG)

  Mar 2017 - Jan 2018

  Key Account Manager

  Developed digital strategies for luxury brands, managing ongoing strategic projects and client relationships.Implemented digital initiatives to enhance brand presence and engagement across various channels.

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  Fugumobile Limited

  Jan 2018 - Sept 2018

  Account Manager

  Designed digital products and managed client relationships to meet business objectives.Conceptualized user flows and interfaces, collaborating with development teams for implementation.

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  MullenLowe Profero

  Sept 2018 - Mar 2021

  Digital Director

  Provided digital solutions for global brands, specializing in social strategy and CRM implementation.Created innovative digital campaigns to drive brand awareness and capture user data.Managed social media accounts and led cross-functional teams to achieve campaign KPIs.

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  EY FABERNOVEL

  Mar 2021 - Dec 2021

  Digital Director

  Led digital marketing unit, supporting client development and business growth.Developed and executed digital strategies for key clients, including PUIG Group and Shiseido Group.Managed project scopes, timelines, and financials to ensure successful delivery.

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  Edelman

  Dec 2021 - Sept 2022

  Digital Associate Director

  Enhanced digital offerings, focusing on video content and advisory services.Evolved client digital strategies and introduced innovations like Metaverse/Web 3.0.Contributed to client development and revenue growth through strategic digital initiatives.

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  Shiseido

  Oct 2022 - now

  Digital Marketing Manager

  Lead digital strategy across Travel Retail markets, driving a 360-degree approach to consumer engagement.Develop innovative campaigns to increase brand awareness and drive commercial goals.Manage digital campaigns, including paid media, influencer partnerships, and livestreaming events.Collaborate with China-centric digital channels teams to optimize engagement with Chinese travelers.Oversee e-commerce activation, including retailer.com shop-in-shops and post-campaign media reporting. Show less