Talk to sales Try for Free
Judith Grift

Judith Grift

Apprenticeship Hotel Specialist

Followers of Judith Grift924 followers
location of Judith GriftAmsterdam, North Holland, Netherlands

Connect with Judith Grift to Send Message

Connect

Connect with Judith Grift to Send Message

Connect

  • Timeline

  • About me

    Key Account Director bij Objective Platform

  • Education

    • Hogeschool van Amsterdam

      2010 - 2011
      Exchange semester Business Administration

      Strategic MarketingHuman Resource Management

    • Hochschule für Wirtschaft und Recht Berlin

      2008 - 2012
      Bachelor of Arts (B.A.) Business Administration ECTS B

      Marketing ManagementHuman Resource Managment & Organizational Design

  • Experience

    • SIDE Design Hotel Hamburg

      Feb 2004 - Jul 2006
      Apprenticeship Hotel Specialist

    • The Westin Gaslamp Quarter

      Sept 2006 - Jan 2008
      Hospitality Management Trainee USA

    • Sixt rent a car

      Jan 2008 - Sept 2008
      Car Rental Agent

    • Agora Internet GmbH

      Feb 2011 - Sept 2011
      Student Assistant / Intern Online Marketing

      Accountable for target group analyses and segmentations for an online drugstore, creation of a user tutorial video, optimization of the product database.

    • Unilever

      Sept 2011 - Feb 2012
      Intern Consumer Market Insight

      Leading internal trainings for Nielsen and GfK market research tools, analyzing, interpreting and presenting market insights to derive strategic recommendations.

    • Carat Deutschland GmbH

      Jan 2012 - Jun 2015
      Digital Consultant

      Key clients: adidas, Philips, s.OliverResponsible for all aspects of strategic and innovative 360° campaign planning. Execution and evaluating of digital media activations to provide strategic and tactical guidance on media best practices.Creating innovative native advertisement concepts including influencer relations as well as engaging social media and owned content integrations.Generating and applying brand, market and audience insights, identification of trends within the digital landscape.German Media Award 2015 for "The #adidas real-time #worldcup" Minder weergeven

    • HICOM Berlin

      Apr 2012 - Jul 2012
      Student Assistant Brand Building

      Key client: GEA Food SolutionsAssistant for international brand building workshops in Germany and The Netherlands, developing a new brand positioning and corporate story, aligning the brand and communication strategy stronger towards the client’s insights.

    • Havas Media Nederland

      Jul 2015 - Jul 2017
      Senior Communication Planner

      Key clients: The Walt Disney Company, Hyundai, Swarovski, Grand’Italia, Hugo BossManaging preparation, development, execution and stewardship of 360° degreemedia plans for key clients, ensuring campaigns are executed in line with client processes.Measuring and analyzing data to spot trends, content needs, audiences, growth areas; proposing actionable ideas to better serve clients needs.Compiling and interpreting media research for use in media plan development and new business opportunities. Minder weergeven

    • Coty

      Aug 2017 - Feb 2018
      Digital Planning Manager BNL & DACH

      Managing digital media planning and execution for the Coty Consumer Beauty and Luxury Brands in DACH and Benelux markets:Max Factor, Rimmel, Hugo Boss, Gucci, Marc Jacobs, Chloé, Tiffany, CK, Joop, Jil Sander, Lancaster

    • Wavemaker

      Jan 2018 - Feb 2019
      Media Specialist

      Key clients: Beiersdorf, Perfetti van MelleLeading the tactical planning, execution and evaluation of multi-channel media campaigns including measuring and optimization.

    • Havas Media Nederland

      Jan 2019 - Dec 2024

      Key Clients: Hyundai, Red Bull, Pernod Ricard, Cooper, Meetic, etc. Key Clients: Lactalis, Disney+ , Karo Pharma, Meetic, Michelin, WestfieldManaging client relationships, being responsible for the development of 360° strategic media recommendations, media buying, implementation, measurement and optimization, ensuring campaign effectiveness, post campaign analyses and identifying client and agency growth opportunities.

      • Communications Director

        Jul 2021 - Dec 2024

      • Senior Media Consultant

        Jan 2019 - Jul 2021

    • Objective Platform

      Dec 2024 - now
      Key Account Director

      Objective Platform creates a marketing measurement and prediction software designed to track and optimize advertisers’ multi-channel media investments. Our clients receive detailed insights into their on- and offline customer journeys, allowing them to optimize their entire media budget and increase the return on media investments. Our independence from media buying, unique expertise, customizable attribution models and exclusive data partnerships with leading advertising platforms help clients grow towards the next level in data-driven decision making. Minder weergeven

  • Licenses & Certifications