Soraya Vedana

Experience

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  Rede Século 21

  Apr 2010 - Jan 2011

  TV Producer

  Production of television programs (live and recorded), acting behind the scenes focusing on the elaboration of guidelines and materials, controlling all aspects of production, from cast/guests to recording, checking of materials for placement.Responsible for analyzing and relating program/product with target audience and predict costs necessary for production.Acting in the base and executive production of the programs ‘Mulher.com’ (female, daily, live), ‘Arena do Som’ (musical, weekly, recorded), among others, obtaining good results of ratings and engagement.Work with technical staff and follow-up of the recording set. Show less

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  Associação Evangelizar É Preciso

  Jan 2011 - Dec 2013

  Production and Video Coordinator

  Coordination of the production of videos, programs, commercials and movies at the national broadcaster based in Curitiba/PR (Lumen TV) and relay in Maringá/PR (TV 3rd Millennium), responding to the supervision of producers, technicians, editors and post production.Responsible for the monitoring of recordings, recording scales and professionals, creating new processes and ensuring smooth progress of activities and the final product, sent to more than 100 broadcasters throughout Brazil.Coordination of the entire production company, including the acquisition of equipment, request and approval of program scenarios, responsible for budgeting and creation of new production and post-production processes.Team management with 20 people, including TV producers, journalists, videographers, image directors, audio operators and video editors, focusing on hiring, training and monitoring the performance of the team.Training for the management and production teams of ‘TV 3rd Millennium’ (Maringá/PR), focusing on standardization of processes, quality of materials developed and safe archiving. Show less

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  Rede Século 21

  Jan 2014 - Mar 2019

  Coordination of the Marketing area, with emphasis on the elaboration of the Marketing Plan, strategies and tactical actions, results tracking through KPIs, with analysis and improvement of the process.Team management with 9 employees, including marketing analysts, journalists, videographers and administrative assistants, being part of the team focused on brand promotion in Brazil; Responsible for hiring, training and monitoring of activities.Development and monitoring of the production of texts and scripts, with approval of materials (graphic arts, websites, etc.), aiming at improvements in processes and Endomarketing.Responsible for analyzing data from CRM, developing specific actions for each customer profile (clusters).Implementation of RFV (Recency, Frequency and Value) in CRM, facilitating the creation of segmented marketing lists, and application of variable data in printed materials.Development of management reports and performance indicators, with presentation to the board of directors.Creation of a monthly magazine, with a current circulation of 32,000 copies, allowing an increase in collection.Creation of specific campaigns (monthly) to increase billing and increase brand awareness.Production of texts for merchandising, posts, e-mails marketing, articles and materials.General coordination of events, focused on "Branding" and increase of billing.Acting with an advertising agency, focusing on graphic materials, briefing, review, approval and placement.Conducting training and presentations for the Call Center, as well as for management TV teams and program production, for assertiveness in the merchandising arguments. Experience with social media, including content for website, facebook, instagram and WhatsApp; Texts, briefing for graphic arts, with approval and placement of materials, responding to the management of responses to clients in all media, accompanying results of engagement.Development and approval of new products. Show less Development of tactical actions and marketing campaigns for new partnerships, improvement of processes and results.Acting in the production of texts for merchandising, posts and articles, developing actions with social media, such as website content, facebook, instagram and WhatsApp.Extraction and analysis of data from CRM, with development of specific actions for each type of customer.Experience with product mix and marketing, services marketing and digital.Knowledge and performance in trade marketing, analyzing target audience preferences, defining marketing and sales strategies, definition of media channels, etc., aiming to expand the brand and products. Show less Responsible for directing television programs (live and recorded), including content development and analysis, and KPIs tracking to improve program performance (sales, engagement and audience).Conceptualization of projects, research and selection of topics to be addressed and elaboration of scripts for programs (cinematographic/television, responding to the coordination of its execution). Solid knowledge of Marketing routines to promote brand awareness, search for partnerships and business for the group, obtaining an average increase of 15% in new clients/month with specific actions and campaigns created, while at the front of the program ‘Mulher.com’, daily and live).Management of teams with up to 14 people, being 2 direct in the support of production of programs. Responsible for the good progress of the recordings and coordination of the production teams, including art direction/scenography, direction of photography, sound, images, music and costumes.Responsible for the accompaniment of the edition, approval of the final product and schedule of delivery.Acting also in processes of Art direction, photography, lighting, animation, scene, audio, among others. Show less

  • Marketing Coordinator

    Apr 2017 - Mar 2019

  • Marketing Analyst

    Jul 2016 - Apr 2017

  • TV Program Director

    Jan 2014 - Jul 2016
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  Faculdades Integradas IPEP

  Jan 2015 - Dec 2017

  Coordenadora e Docente dos cursos de Comunicação
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  Royal De Heus

  Apr 2019 - now

  Responsável por ações de marketing e comunicação institucional e interna. Atualização e promoção das mídias sociais.Relacionamento com assessoria de imprensa e mídia em geral. Organização de eventos.

  • Gerente de Marketing II

    Mar 2023 - now

  • Marketing Manager

    Feb 2021 - Mar 2023

  • Coordenadora de Marketing

    Nov 2019 - Feb 2021

  • Marketing Analyst

    Apr 2019 - Nov 2019