Kathryn Orr

Experience

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  USA Canoe/Kayak

  May 2008 - Sept 2008

  Marketing Assistant
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  BooneOakley

  Oct 2008 - Aug 2015

  • During my years at BooneOakley, I worked with executive leadership across a variety of industries, moderating change management conversations, repositioning brands, and conducting audience and market research to design internal and external creative, marketing, and business plans to evolve and grow their brands. • Although I wore many hats at BooneOakley, from media planning and buying to research and account planning, I spent much of my time working within EYE, BooneOakley's innovation lab, to think outside of the "advertising" box, helping leaders to expand their business operations and think differently about the employee and customer experience. Show less

  • Senior Account Planner

    Jan 2014 - Aug 2015

  • Account Planner

    Jun 2012 - Jan 2014

  • Media Strategist

    Apr 2011 - Jun 2012

  • Media Planner

    Apr 2010 - May 2011

  • Assistant Media Planner

    Oct 2008 - Mar 2010
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  Spark Strategic Ideas: Marketing, Advertising & Branding Firm

  Aug 2015 - Feb 2016

  Brand Strategist

  • Supported new business initiatives and developed new processes to increase agency outreach efforts and inbound RFPs.• Managed digital marketing, design efforts, and PR campaigns for B2B and B2C clients in the manufacturing, restaurant, education, and non-profit industries.

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  White Advertising

  Feb 2016 - Jun 2018

  Director of Brand Strategy

  • Managed client, media, and research partner relationships, built integrated marketing plans, and developed strategic plans to reposition brands and grow client's customer bases.• Conducted customer segmentation and brand awareness research for non-profit client, identifying new audiences for added revenue streams, resulting in record year for donations and top-of-mind brand awareness.• Established a market research plan for a rapidly expanding regional chain to assist with real estate acquisitions, optimization of current store operations, and development of grand opening campaigns. Show less

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  Freelance

  Jun 2018 - Jul 2019

  Freelance Brand Strategy Director

  • Ventured into the world of freelance consulting so my partner could pursue his lifelong dream of being a park ranger. Working remotely from our camper in various state and national parks, I partnered with my former CMO from USA Canoe/Kayak to help other Team USA NGBs and regional sporting organizations with their business goals, brand positioning, research, and marketing to boost recruitment and expand partnerships.• Lead strategic planning for clients, conducting market research and analysis, repositioning brands, products, and services, and delivering annual planning roadmaps laddering to long-term visions.• Developed partner marketing strategies, facilitating collaborations for event, social, and digital channels that drove brand growth and advocacy. Show less

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  Designit

  Jun 2019 - Oct 2024

  • Lead Designit North America's team of strategists to deliver creative, marketing, and business insights and develop innovative brand foundations and strategic plans for our clients in B2B and B2C spaces, including Acer, Amazon, HydroPeptide, Microsoft, Levi's, Pluralsight, Predator and others.• Work closely with clients to understand their business goals and expectations, collaborating with internal teams to translate client needs into actionable strategies and ensure that the creative and experience delivered enhances the brand.• Develop frameworks and methods to enhance Designit's strategic offerings, including the buildout of processes that support collaborative approaches to remote and hybrid ideation, ensuring the creation of impactful, people-centric solutions.• Evaluate and monitor trends, developing thought leadership for clients, new business opportunities, and industry channels with the goal of supporting the near- and long-term visions for brands, helping them to anticipate future market shifts and adjust business and brand goals accordingly.April 2021, Rational merged with Designit. Show less

  • Director, Brand Strategy

    Oct 2020 - Oct 2024

  • Senior Brand Strategist

    Jun 2019 - Oct 2020
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  Penta Group

  Nov 2024 - now

  Senior Director, Brand Strategy