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Stephen Walz

Stephen Walz

Associate Media Planner

Followers of Stephen Walz1000 followers
location of Stephen WalzNew York, New York, United States

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  • Timeline

  • About me

    VP, Digital Acquisition at Citi

  • Education

    • Penn State University

      -
      Corporate Communication & Business Management

  • Experience

    • Publicis Health Media

      Aug 2012 - Aug 2014
      Associate Media Planner

    • EBay Enterprise Marketing Solutions (formerly e-Dialog)

      Sept 2014 - Feb 2015
      Senior Associate, Media & Analytics

    • CMI Media Group

      Feb 2015 - Oct 2016

      • Supervisor, Media & Analytics

        Oct 2015 - Oct 2016

      • Media Planner/Campaign Analyst

        Feb 2015 - Sept 2015

    • American Express

      Nov 2016 - Aug 2022

      Owned the Marketing Strategy for the Amex website with the goal of deepening membership and driving acquisition for the commercial banking portfolio. Developed and lead the Prospect Email channel. Partnered across the enterprise to digitally acquire consumers at a more profitable rate. Played a key role in the development and execution of the Marketing Strategy to convert prospects through Paid Social and Media channels.

      • Senior Manager, Site Capabilities & Digital Commerce

        Dec 2020 - Aug 2022

      • Manager, Direct Marketing Innovation

        Jan 2019 - Nov 2020

      • Senior Analyst, Digital Acquisition

        Nov 2016 - Dec 2018

    • Citi

      Aug 2022 - now
      Vice President, Digital Acquisition

  • Licenses & Certifications

    • Certificate in Leadership Excellence

      Harvard Business School Online
      Oct 2021