Taranjit Singh

Experience

• 

  Zacks Research Pvt. Ltd

  Sept 2013 - Jan 2014

  Data and Research Analyst

  As a financial analyst, I helped clients assess their stock portfolios, advising on which assets to retain or divest to maximize profitability. This role marked my introduction to the field of financial analysis, a foundational experience that has shaped my career and continues to influence my approach to decision-making and strategy.

• 

  Mobilewalla

  Feb 2014 - Nov 2015

  Well, what I do -1) Creating the plan for the campaigns.2) Managing and Optimizing Campaigns for better performance and margin.3) Preparing the Post Campaigns analysis (PCA) reports on behalf of clients.4) Doing the discrepancy analysis ,so that we can delivered the campaigns in full.5) Making and sending out daily campaigns updates to the client via daily reports.6) Raising invoice at the End of the Campaigns. Basically here I have deal with different data and analysing the data on the basis of different parameters such as location ,age ,ethnicity , education , income and other behavioural activities basis. Analysing the data is always my favourite part. Learned a-lot of data analysing in this short tenure I spend as a Data Analyst.

  • Adops Executive

    Nov 2014 - Nov 2015

  • Data Quality Analyst

    Feb 2014 - Nov 2014
• 

  Operative

  Feb 2016 - Oct 2016

  Monetization Associate

  1) Identifying the remnant inventory of the publisher.2) Preparing the Pre- campaigns analysis report in the form of Litmus and 30 days look back report based on the historical data from different exchanges 3) Planning and Trafficking the creative of the publisher in different exchange like Rubicon, Openx, ADX and DFP.4) Optimizing and generating revenue out of the remnant inventories by daily monitoring and optimization of the floor price and value CPM.5) Preparing the daily client facing report and updating the about the performance of the campaigns. Show less

• 

  Viu

  Apr 2017 - Jan 2023

  • Managed a $3M AVOD revenue portfolio for the SAARC region, driving sustained growth. • Played a pivotal role in the successful launch of the Viu Browser India Project, generating positive revenue growth on Vodafone through strategic cross-selling of content rights. • Supported the Viu Malaysia & Myanmar app teams in enhancing content engagement, resulting in a 15% revenue increase from AVOD campaigns. • Managed an $8M portfolio of global Telco accounts, overseeing mobile VAS performance campaigns.• Spearheaded the monetization of Vuclip Mobile Content products through strategic promotions across various channels.• Led client meetings to assess project requirements and craft strategies to drive client success.• Developed and executed campaign plans, monitored performance, resolved issues, and made proactive adjustments to consistently meet and exceed revenue targets.

  • Account Manager

    Jan 2021 - Jan 2023

  • Deputy Manager Account

    Apr 2017 - Dec 2020
• 

  Believe

  Feb 2023 - now

  • Managed a roster of emerging artists, driving audience growth, retention, and increasing monthly listenership across streaming platforms and YouTube.• Developed and executed comprehensive marketing strategies for song releases, including social media, YouTube, influencer partnerships, and OOH campaigns.• Successfully launched Believe in the Haryanvi market, achieving a 110% revenue increase in just 6 months.• Played a pivotal role in transforming an emerging artist into a top performer, growing their monthly YouTube revenue by 200% within 9 months. Show less

  • Manager - Media Buying

    Jan 2024 - now

  • Manager - Artist Services & Development

    Feb 2023 - Dec 2023