Ricardo Santamaria Felix

Experience

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  Ingredion Incorporated

  Dec 2000 - Feb 2003

  • Trainee

    Feb 2002 - Feb 2003

  • Intern – Strategic Planning & Marketing

    Dec 2000 - Feb 2002
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  Sorvetes Kascão

  Jun 2003 - Oct 2004

  Production and Quality Supervisor
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  Danone

  Nov 2004 - May 2006

  Production Supervisor

  • Team leadership, conducted training and management of KPI's through the Balance Score Card (BSC).• Team work in reduction in the setting up of filling machine at 35%.• Increased Operational Efficiency in the sector of Cheese and Desserts at 16%.

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  Liotecnica

  Apr 2007 - Feb 2008

  Production Supervisor

  Report to Production Manager with a team of 120 professionals with 1 PCP Analyst and 3 Supervisors.• Implementation of KPI's as Production Efficiency and machine downtime for cleaning.• Planning and Production Control, monitoring the physical space for storage, minimum safety stock and economic batch production.• Change of the manufacturing process of cabbage saving around R$ 100.000,00 and reducing the processing time of açaí saving R$ 150.000,00.

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  BRF

  May 2008 - Jan 2012

  Senior Demand Planning Analyst (S&OP)

  Report to the Integrated Planning Coordinator, 350 sku's, 12 factories and 8 DCs.• Responsible for analyzing and leading the process to define annual volumes for dairy products in 2012 budget.• Integrating and restructuring of acquired businesses (Eleva, Cotochés and CCL) in the S&OP model of BRF. • Leading the S&OP process meetings for preparation of sales targets for dairy products in synergy with Sales and Marketing using SAP-APO / DP, SAP-R/3 and BW, scaling demand and supply.• Management of stock of finished goods (dairy products).• Implementation and periodic reviews of inventory policy for the Dairy Business Unit for the brands Batavo, Elegê and Cotochés. Last review generated R$ 5 million in savings.• Responsible for analysis of the demand and management of the stocks B2B sales of dairy products, for which annual sales amounted to R$ 200 million.• Projects for the improvement of the logistics network and freight reduction.• Analysis of KPI's (OTIF, WMAPE, BIAS, Stock Out, FIFO and Inventory Turnover) as a basis for management and continuous improvement.• Management of raw materials and transference of dairy products between the factories.• Active participation as member of the team responsible for the structuring of S&OP / Demand Planning for Dairy business after some acquisitions, increasing the milk collection volume from 200 million to 1,6 billion liters.• Responsible for stock management of 65% of the total volume sold in the dairy business at BRF, which represented R$ 1,75 billion in annual sales, through direct interface with sales and production teams. Show less

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  Nestle S.A.

  Jan 2012 - Mar 2014

  Demand & Supply Planning (S&OP) Coordinator

  Report to the Supply Chain Manager, 450 sku's and 7 sales channels.• Responsible for the S&OP / Demand Planning area of the company, which involves several channels like B2C (Retail, E-Commerce, Shops) e B2B (Office e HoReCa).• Monitoring and management of the orders of the key accounts of the Trade channel such as Dufry, Fast Shop and Camicado.• Monitoring of the machines orders of Dufry together with Headquarter (Switzerland) from input of the orders until the date of product availability for delivery to the customer.• Responsible for the stock management of finished goods.• Responsible for monitoring the import process of all products involving internal areas of the company and agents as Anvisa, Inmetro and Decex.• Demand planning forecast to 18 months horizon.• Management by KPI’s to measure the forecast accuracy, stock out and S&OP process efficiency to guarantee better results in costs and service level.• Implementation of the replenishment system (DRP) to each boutique.• Responsible for the master data for all products.• Management of the new products launch with Marketing, Sales and Headquarter (Switzerland).• Improvement in the forecasting accuracy of sales of coffee in capsules (more than 91%) and sales of accessories placing Brazil with the best results compared to all other countries in America and Oceania. Show less

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  JACOBS DOUWE EGBERTS

  Mar 2014 - Jan 2015

  S&OP I IBP Manager

  Report to the Supply Chain Director with a team of 3 professionals, 100 sku’s and 2 factories.• Responsible for redesigning the S&OP process and validation with the board of the company. • Leader in all meetings of the new S&OP process.• Responsible for aligning the Sales and Production Plans with the Sales Intelligence, Production Planning, Marketing, Finance and Supply Chain teams.• Management of the area performance by KPI’s (Forecast Accuracy, BIAS e FIFO).• Improvement of the Forecast Accuracy (KPI) from 87% to 92% after the new S&OP process.• Contribution of the new S&OP process, with good results such as reduction of 90% of the finished goods scrap and the elimination of products losing freshness generating financial gains. Show less

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  In career transition facilitated by Lee Hecht Harrison

  Mar 2015 - Nov 2015

  S&OP l Demand Planning l Production Planning l Supply Planning l Replenishment (DRP) Manager
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  Dufry do Brasil Duty Free Shop

  Dec 2015 - Mar 2018

  Planning I DRP I S&OP I IBP Manager (Brazil e Bolivia)

  Report to the Supply Chain Director with a team of 17 professionals, +22,000 sku's, 10 categories and 120 stores.• Responsible for inventory management and definition of the inventory policy for finished products, ensuring adequate levels of stock and contributing to a better Net Working Capital.• Management of the distribution planning area for DC’s and more than 120 stores, guaranteeing the service level established by the company.• Leadership of the promotional process for Duty Free (Travel Retail) through Supply Chain inputs such as inventory analysis and promotional forecast alignment.• Responsible for the logistics planning and clearance follow up of imported products to ensure a better replenishment for the stores.• Leadership of the Shelf Life Forum for edible goods with a 95% reduction in losses by expiration date, generating an annual saving of R$ 8MM.• Implementation of the Shelf Life Forum for perfumes and cosmetics category in order to eliminate the losses due to shelf life expiration.• Leadership of the processes of purchasing goods, orders input and managing OTB (Open to Buy). Show less

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  EMS

  Mar 2018 - Jun 2020

  S&OP I IBP I Demand Planning Manager

  Report to the S&OP/Sales Management (Supply Chain) Director with a team of 6 professionals, 2480 sku's, 15 Business Units and 5 factories.• Implementation and leadership of the S&OP / Demand Planning process for all companies in the NC Farma group (EMS, Germed, Legrand, Nova Química and Multilab) including 15 Business Units with 18 months horizon.• S&OP area structuring through focal points and team increase adequation to better serve the Business Units.• Responsible for demand planning, production plan alignment, validation of the revenue forecast compared to the budget (Value, Quantity and Margin) with all stakeholders from areas of Sales / Marketing, Supply Chain, Procurement, Operations, Finance and Business Strategy.• Change of the forecast adherence KPI metric from 80%/ 120% to WMAPE in order to follow the good practices of the market.• Reduction of 45% of the finished products disposal between 2018 and 2019, generating savings of R$ 5MM.• Key User in the implementation of SAP project contemplating an end to end planning solution.• Management of innovations and new products launching through the Portfolio Meeting analyzing performance, cannibalization, phase in and phase out. Show less

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  Agro Competence

  May 2021 - May 2022

  Procurement I S&OP I Integraded Planning Manager

  Report at New Business/Procurement Director with a team of 27 professionals (6 direct), 50.000 sku’s e 50 stores.• Responsible for Supply Chain areas (Procurement, S&OP, Demand & Supply Planning and Distribuition) with national and international supplier management (China, Europe and USA).• Implementation and leadership of the S&OP / Demand Planning process.• Structuring of the Procurement area at Comercial team (supplier management) and Planning team (inventory management).• Annual Spend around R$ 1Bi with management of 400 national and international suppliers.• Implementation of standard model of negotiation generating savings of R$ 2,5MM in rebate / market spend.• Saving of R$ 1,5MM with implementation of a fleet BID.• Responsible of change the purchasing management from descentralized to centralized deliveries generating inventory optimatizion. Show less

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  Newell Brands

  Sept 2022 - now

  Supply Chain Planning Manager - Demand I MPS I MRP I S&OP

  Report to Senior Director Supply Planning and S&OP LATAM• Management of the Supply and Production Planning, Inbound Logistics areas (PPCP, MRP, Raw Material Distribution Center) with a direct report of 3 people and a team of 50 people for over a year• Responsible for Internal Logistics and Raw Material Distribution Center in 2023.• Management of the Home Appliance Spare Parts area for technical assistance stations, including Inventory Management, Purchasing, Pricing and Sales.• Responsible for Supply Planning and Inventory Management of Raw Materials and Products.• Support for the project to build the Customer Service area. Show less