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Miriam Kögler

Miriam Kögler

Junior Projekt Manager

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location of Miriam KöglerNidda, Hesse, Germany

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  • Timeline

  • About me

    Brand Activation Manager bei Techem Energy Services L L C

  • Education

    • IHK Frankfurt am Main

      -
      Business Trainer

    • Akademie für Marketing-Kommunikation e.V. in Frankfurt a. M.

      2003 - 2005
      Academic studies as a state certified Communications Consultant Marketing and Communication

    • PPD Marketing Services GmbH & Co. KG in Bad Homburg

      1998 - 2000
      Vocational training as a management assistant in advertising

    • Johann Wolfgang Goethe-Universität Frankfurt am Main

      2001 - 2003
      Business Management

  • Experience

    • PPD Marketing Services GmbH & Co

      Jul 2000 - Dec 2000
      Junior Projekt Manager

      •Planning and implementation of promotion campaigns

    • SevenOne Media GmbH

      May 2003 - Jul 2008
      Account Manager

      •Monitoring and analysis of the customer and agency investment•Creating customer campaign concepts / TV•Sales support of media agencies and key accounts •Project Management

    • Saint-Gobain Building Distribution Deutschland GmbH

      Jul 2008 - Dec 2009
      Head of internal communication, public relations & Corporate publishing

      • Construction and management of the area Corporate Publishing (customer magazine with 40,000 copies, employee's magazine, enterprise pamphlets)• Press spokeswoman of the enterprise and correspondent of the general delegation (Saint-Gobain, Aachen)• Contact for the communication department of the mother's group (Saint-Gobain, Paris)• Management of the internal communication and contact for the Senior Management• Construction and management Online for SGBDD and brand Raab Karcher• Concept and realization of communication measures for the Academy of SGBDD• Concept and realization of B2B marketing measures for other brands of the enterprise • Project management and control of external service providers (Lead agency, PR agency, publishing company CP and online agency) Show less

    • Fiat Group Automobiles Germany AG

      Jan 2010 - Jun 2010
      Communication & Loyalty Solution Specialist

      • Construction and development of the communication department for the area of Service Marketing (After Sales, Automotives)• Concept of Sell in and Sell out measures to support sales• Close collaboration with product management, distribution, logistics and international enterprise headquarters in Turin• Implementing of new systems and processes for the optimization of the internal communication• Adaptation of an online platform for the area of Accessories & Merchandising to increase sales and win end customers• Project management and conversion of all classical communication campaigns and CRM measures• Budget planning and Controlling, Reporting to Senior Management• Realization of Pitch Situations and Management of external (international) suppliers Show less

    • KÖGLER Communications

      Jul 2010 - Jun 2015
      Freelance

      • Market, competition and target group analysis• Holistic marketing and communications planning• Development of communications strategy• Integration of marketing mix and concept, planning measures• Optimization of existing work processes• Implementation of new systems• Budget planning and controlling• Project management and administration (national and international)• Preparation of presentations, offers and briefings

    • COMPLUS Generaldistribution GmbH

      Aug 2010 - Aug 2014
      Head of Marketing

    • Pro Momentum GmbH

      Jan 2011 - Aug 2014
      Marketing Consultant

    • Saint-Gobain Building Distribution Deutschland GmbH

      Oct 2014 - Dec 2014
      Marketing Spezialisten

    • Saint-Gobain Building Distribution

      Dec 2014 - Jul 2017
      Digital Marketing Manager

    • Saint-Gobain Building Distribution Deutschland GmbH

      Aug 2016 - Jul 2017
      Digital Manager eCommerce

    • Bei Saint-Gobain Building Distribution

      Jul 2017 - Jan 2020
      Teamleiterin eCommerce

    • Romantik Hotels & Restaurants AG

      Feb 2020 - May 2021
      Leiterin Marketing & Kommunikation

    • Techem

      May 2021 - now

      • Brand Activation Manager

        Dec 2023 - now

      • Digital Communications Manager

        May 2021 - Dec 2023

  • Licenses & Certifications

    • Business Trainer

      IHK Frankfurt am Main