Brucemond Chan

Experience

• 

  CIBA Vision

  Jul 1997 - Jul 2002

  - Responsible for all contact lenses and lens care products- Devised effective marketing programs, both above the line & below the line, to achieve sales target- Developed trade promotion programs to support channels' needs- Successfully launched Focus DAILIES disposable one day contact lenses, achieving 16% market share within the first year- Pioneered first-of-its-kind initiatives, boosting sales by over 50% in 2 months vs the previous 8 months, and created great noise in the market- Successfully implemented a district specific penetration strategy, including targeted roadshows, to enhance consumer engagement and drive sales growth Show less

  • Marketing Manager

    Jun 2000 - Jul 2002

  • Market Development Manager

    Jul 1997 - Jun 2000
• 

  Wyeth Nutrition Hong Kong

  Aug 2002 - Dec 2007

  Market Planning Manager - Brand Marketing

  - Achieved or exceed budget target - Revitalized Wyeth Gold brand, securing the Top 10 Most Popular TVC Award with innovative campaign - Launched the “Wyeth Academy” engagement platform to enhance customer loyalty- Partnered with media outlets to create unique first in market infotainment initiatives for brand promotion- Partnered with sales management on strategies and opportunities including pricing, NPD launch

• 

  Pfizer

  Jan 2008 - Nov 2010

  Marketing Manager - Brand & Ethical Marketing

  - Wyeth Nutrition is acquired by Pfizer in Dec 2009- Expanded role to oversee ethical marketing alongside brand management for Wyeth consumer brands- Delivered consistent budget achievements to meet P&L target- Enhanced Wyeth Gold’s leadership position as the Brand Used Most Often (BUMO) No.1- Developed long term strategies for consumer and healthcare professional marketing, pricing, and trade programRecognitions: 10+ local & global awards

• 

  Nestlé

  Dec 2010 - Oct 2013

  Marketing Manager - Digital & Innovation

  - Wyeth Nutrition acquired by Nestle in Oct 2012- Pioneered a 360° digital team, navigating strategic planning, web analytics, and continuous optimization- Launched market-first and award winning campaigns with stunning results, eg. Wyeth Materna “2 Thought 1 Goal”, Wyeth Gold “Truth or Dare” "Learning Surprise"- Successfully led new product launch to dominate market leadership- Represented company to meet Facebook and Yahoo leaders in SiliconValley to explore trend and partnershipRecognitions: 60+ local and global awards Show less

• 

  Fonterra

  Nov 2013 - Sept 2022

  - Drove EBIT growth and achieved targets with agile P&L optimization - Achieved market leadership and secured TOP 2 position for all key brands - Reinforced brand presence during COVID, driving sales growth outperformed market- Pioneered impactful and award-winning campaigns for key brands and achieved stunning business resutls- Spearheaded digital and social media strategies with continuous performance optimization and measurement- Accelerated new product innovation to drive category leadership- Managed close-knit marketing team, achieving high Gallup Engagement Score- 25+ local and global awards Show less

  • Company Director

    Aug 2019 - Sept 2022

  • Associate Marketing Director

    May 2015 - Sept 2022

  • Senior Marketing Manager

    Nov 2013 - Apr 2015
• 

  HKU SPACE

  Jan 2022 - Feb 2022

  Lecturer

  Part-Time lecturer of Strategic Marketing Planning and Auditing for BA (Hons) in Marketing and Management

• 

  Tomorrow Retail Consulting

  Nov 2022 - now

  Consultant

  [Tomorrow is a global digital retail consulting firm focused on helping clients create strategies that allow them to succeed in a digital-first retail world, which we do through a culture of collaboration, curiosity, and care for our team members and partners. We are a team of passionate consultants that thrives on being at the forefront of retail's transformation, ensuring our clients lead the future.]• Advised top-tier retailers on digital transformation and retail media development.• Developed and implemented retail media platforms from scratch, achieving CTRs of over 20%, outperformed industry significantly• Delivered high double digit percentage incremental sales for clients through strategic targeting and campaign innovation. Show less