Experience

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  Toaster

  Apr 2015 - Mar 2016

  Planner

  • Social Media and content planner• Brand positioning, voice tone and branding for several clients• Copywriting to specific brands and intern agency's brand

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  Turner - esporte interativo

  Mar 2016 - Aug 2018

  • Create commercial inserts at content, searching for solutions that engage audience and at the same time accomplishes partner brand's goal.• Create customized branded content projects and production monitoring, regarding of content quality and developing new solutions at real time when it needed.• Creating TV and digital brand campaigns, in order to increase brand awareness within channel's audience. Market research and trend forecasting, looking up for innovations at brand solutions at content.• Tactical monitoring of visual id and brand materials of commercial deliverables.Main clients: Heineken, Lays, Sportingbet, Schin and Decolar.com Show less Production of TV programs O Melhor Futebol do Mundo and O Mundo da Bola, live content and some strategic decisions, such as: Restructuring operational and creation processes;• Production of audiovisual materials;• Creating schedules and organizing weekly content;• Program live content and digital editingAt O Mundo da Bola, I led the editing team and reorganized process flows and created new subjects, visual id, material and schedules, helping to have a better quality of final content and leveraging audience again. Show less

  • Brand Solutions & Media Content

    Feb 2018 - Aug 2018

  • Programs Production

    Feb 2017 - Feb 2018

  • Commercial Production

    Mar 2016 - Jan 2017
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  Klefer marketing esportivo

  Apr 2019 - Jun 2019

  Projetos
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  Porta dos fundos

  Jun 2019 - Aug 2021

  Senior strategic planner

  • Developed creative solutions to partner brands, from branded content strategy to commercial and editorial plans. Connect content to brand goals, align to company commercial interests.• At digital strategy, I go from creative briefing conception and brainstorms to content ecosystem, creating deliverables and distribution formats customized for each brand, entertaining the audience in a non-interruptive way. We adapt creative concept to brand goals, according to each client budget.• Alongside the project, we monitor KPI's and develop post-sale and on going reports, in order to continuously evolve the content to a successful result.• I analyze production budget and participate of projects investment valuation and final price. We monitor each project production needs and peculiarities, in order to content goes on air in a fluid and successful format.• In a team with Business Intelligence, we analyze market, context and audience to have a better understand of our growth and create the best strategy to each content platform.Main clients: Skol, SKY, Spotify, Dorflex, Oi Show less

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  Globo

  Aug 2021 - May 2023

  •Digital projects coordinator, with a diverse team composed by executive production, planning and product, post-production and design.•Content macro planning, aiming to find opportunities to original projects and resource allocation optimization, aligned to performance analysis and insights.•Budget control and project management•Live broadcasting projects coordination and real-time content production during music festivals and other special projects • Supervision of creation, executive production and post-production of digital original and spin-offs projects Show less

  • Digital Strategy Coordinator | Creative Planning

    Oct 2022 - May 2023

  • Digital Strategy Coordinator | Multishow, OFF e BIS

    Apr 2022 - Oct 2022

  • Senior Strategic Planner and Digital Projects | Multishow, OFF e BIS

    Aug 2021 - Apr 2022
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  Dexco

  Aug 2023 - Nov 2023

  Project manager | innovation week 2023

  Gestão do projeto audiovisual da Semana da Inovação 2023 - criação de conteúdo, desenvolvimento de narrativas, pré produção, acompanhamento de pós produção e direção criativa para conteúdos on demand e live streaming.

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  A-lab content lovers

  Aug 2023 - Sept 2023

  Coordenadora de conteúdo | the town
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  Planetiers world gathering 🌍

  Oct 2023 - Oct 2023

  Real time content leader
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  Spark | influencer marketing

  Jan 2024 - Jun 2024

  Strategy & creative manager

  Beauté Lab | L’Oréal

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  Planetiers world gathering 🌍

  Jul 2024 - Nov 2024

  Content coordinator
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  Samesame co-living

  Jul 2024 - now

  Community & content manager