Sherrie Terry

Experience

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  Merck

  Jan 1980 - Jan 1986

  Responsible for all aspects of the marketing mix for the remedial foot care product line and for all aspects of new product development from concept generation to market introduction. Joined Dr. Scholl's as a District Sales Merchandiser; promoted to Marketing Trainee after 9 months; completed 18-month training program in 8 months. Completed 18-month marketing training program in 8 months

  • Senior Product Manager, New Products/Ventures, Dr. Scholl's (Division of Schering-Plough)

    Jan 1985 - Jan 1986

  • Product Manager, New Products/Ventures, Dr. Scholl's (Division of Schering-Plough)

    Jan 1984 - Jan 1985

  • Associate Product Manager, Remedial Foot Care Products, Dr. Scholl's (Division of Schering-Plough)

    Jan 1983 - Jan 1984

  • Assistant Product Manager, Remedial Foot Care Products, Dr. Scholl's (Division of Schering-Plough)

    Jan 1982 - Jan 1983

  • Marketing Trainee, Remedial Foot Care Products, Dr. Scholl's (Division of Schering-Plough)

    Jan 1981 - Jan 1982

  • District Sales Merchandiser, Dr. Scholl's (Division of Schering Plough)

    Jan 1980 - Jan 1981
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  ConAgra Foods

  Jan 1986 - Jan 1987

  Senior Product Manager, ConAgra Frozen Foods

  Created new product processes for core Banquet brand business. Managed all aspects of the marketing mix for Banquet brand Family Entrees and Desserts.

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  Campbell Soup Company

  Jan 1987 - Jan 1992

  Directed all aspects of marketing management and new product development for retail pickle businesses. Responsibility increased from Product Manager with 1 product line to Senior Director with 12 product lines. Directed all aspects of marketing for Vlasic Retail Pickle business. Led all aspects of marketing for Vlasic Retail Shelf Pickle business. Led aspects of marketing for Vlasic Shelf Pickles.

  • Senior Director of Marketing, Vlasic Foods

    Jan 1991 - Jan 1992

  • Director of Marketing, Vlasic Foods

    Jan 1989 - Jan 1991

  • Senior Product Manager, Vlasic Foods

    Jan 1988 - Jan 1989

  • Product Manager, Vlasic Foods

    Jan 1987 - Jan 1988
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  Chiquita

  Jan 1992 - Jan 2008

  Led development and deployment of the integrated customer value proposition for the Chiquita and Fresh Express brands, including trade marketing, sales planning and customer service. Led continuous improvement and deployment of the fresh produce category management system and related information resources to create, quantify, validate, communicate and leverage the Chiquita value proposition. Led all aspects of trade and consumer brand equity development and measurement, including consumer and customer research, advertising, promotion, customer segmentation and development strategy, and customer service for Chiquita Fresh Produce. Directed all aspects of trade and consumer brand equity development and measurement, including consumer and customer research, advertising, promotion, and innovation. Established and led the innovation process to extend the Chiquita brand into consumer packaged goods. Developed a new product line with sales potential of $40 Million. Created concept pool for future innovation.

  • Vice President of Sales Operations

    Jan 2007 - Jan 2008

  • Vice President of Category Development

    Jan 2004 - Jan 2007

  • Vice President of Marketing

    Jan 1996 - Jan 2004

  • Director of Marketing

    Jan 1993 - Jan 1996

  • Director of New Product Development

    Jan 1992 - Jan 1993
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  Fresh Solutions Network, LLC

  Jan 2008 - Jan 2014

  Fresh Solutions Network (FSN) is a potato and onion marketing company. Through its unique shared-services business model, FSN creates and implements consumer-driven, demand-side solutions that generate profitable growth for its Partners and their customers, including category management, innovation, brand strategy, advertising, promotion, merchandising and more. FSN is owned by Network Partners, each of whom deliver supply-side solutions to grocery and foodservice customers from family-owned potato/onion farming and sales operations that span over 65,000 acres across the US and Canada. Selected Accomplishments:-Established and led Fresh Solutions Network, LLC as an independent operating company owned by the Network Partners.-Defined, articulated and communicated the FSN identity, value-proposition and go-to-market strategy; elevated FSN's profile within the produce and grocery industry.-Doubled the number of Network Partners.-Repositioned, repackaged and re-launched a line of fresh convenience potatoes; achieved triple-digit growth; captured the #1 market share.-Created the positioning, brand, packaging, and go-to-market strategy for a line of gourmet fresh potatoes.-Contributed to Partner sales growth through new item and new customer distribution. Show less Fresh Solution Farms is a potato growing, packing and shipping facility built in 2008 by the founding Partners of Fresh Solutions Network.Selected Accomplishments:-Created the facility brand identity and go-to-market strategy.-Refreshed a regional potato brand; expanded from one variety sold regionally to a full category assortment available nationally.-Contributed to sales growth through launch PR and targeted new customer development initiatives.-Evolved the marketing shared services concept of the facility founders into Fresh Solutions Network, LLC. Show less

  • President & CEO

    Jan 2010 - Jan 2014

  • Vice President of Marketing, Fresh Solutions Farms, LLC

    Jan 2008 - Jan 2010
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  Sherrie L. Terry Consulting, LLC

  Jan 2014 - now

  President & CEO

  We provide marketing expertise that drives profitable growthCustomized marketing leadership solutions on a flexible basis: Part-time | Interim | Project-specificWe help B2B, B2C, and B2B2C companies of all sizes across a broad range of categories capitalize on growth opportunities with greater speed, efficiency, and effectiveness. Engagements range from strategic planning to program execution and are customized to meet client objectives, requirements, and resources. We bring marketing and general management expertise to business opportunities and challenges to help you identify and implement strategies and programs that deliver profitable growth:-Comprehensive insights that inspire innovation-Compelling brand differentiation that creates passionate advocates-Fully integrated marketing plans-Vision-mission-values led strategic plans-Advice and counsel as part of your Board-And moreClients include: Crisp | Carew International | Graceland Fruit Ingredients | Castellini | Crosset Company | Mash & Lauter Marketing | DMA Solutions | Fox Packaging | Reusable Packaging Association | Polymer Logistics | B&W Quality Growers | RWI Logistics | General Produce | Phototype | YourEncore | Masser Potato Farms | OneSource Center for Nonprofit ExcellenceLearn more at SherrieTerryConsulting.comInsight | Innovation | Branding | Marketing | Planning | Board Service Show less

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  Simpactful

  Jan 2022 - now

  Consultant

  Simpactful helps clients achieve outstanding results by leveraging the Simpactful network of experienced, proven line leaders from both Consumer Packaged Goods (CPG) and Retail firms. Consultant expertise spans the entire value chain, most consumer product business functions, and all leading and emerging retailers and channels. A CPG/Retail consultancy built for today’s challenges, Simpactful specializes in Commercial Strategy (Where to Play/How to Win), Innovation, Branding, Marketing, Shopper and Consumer Insights, Omni Channel/Seamless Shopping, Sales, Revenue Management, Organizational Development, Human Resources, Product Supply, and more. Simpactful delivers solutions that are fresh, relevant, and proven – from ideas and strategies all the way through to execution – with the singular goal of solving complex challenges in a real way and always to the benefit of its clients.Proven. Connected. Results. Simply. Impactful. Show less