Shannon Valdes

Experience

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  Denver Outlaws

  May 2010 - Sept 2010

  Marketing Intern
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  The Firm Media

  Jan 2011 - Aug 2013

  Marketing and Branding Specialist

  I built and managed social media campaigns for entertainment companies across the country, monitoring consumer trends to drive social engagement and enhance brand awareness.Key accounts ~Insomniac Events, USC Events, Global Dance, V2 Events

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  Oceanhouse Media, Inc.

  Aug 2013 - Sept 2014

  Marketing and Public Relations Specialist

  I directed integrated marketing campaigns with licensors like Dr. Seuss and Harper Collins, while managing strategic relationships with key marketplaces such as Apple, Amazon, Google, and Barnes & Noble.

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  Freelance

  Sept 2014 - Feb 2020

  Travel Writer

  With a focus on luxury travel, sustainable travel, and destinations, I have bylines with Travara, WanderLuxe, BURO, Onya Magazine, JustLuxe, and more.Explore my writing for WanderLuxe: http://wanderluxe.theluxenomad.com/author/shannon/

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  CALI Floors

  Sept 2014 - Feb 2016

  Public Relations and Communications Specialist

  I contributed to all internal and external branding and communications, ensuring cohesive and impactful messaging across all platforms.Highlights ~• Partnered with the Head of People to develop internal communications that foster a sense of purpose, belonging, and fulfillment for employees at all levels• Coordinated media requests, television appearances, and press interviews to positively position the company• Wrote and copyedited all external communications, including SEO-optimized blog content, e-newsletters, press releases, social media campaigns, web copy, speeches, and print materials Show less

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  The Luxe Nomad

  Feb 2016 - Jul 2017

  Public Relations and Marketing Manager

  I relocated to Southeast Asia and worked alongside the founder to transform the company from a flash sale startup to a renowned luxury travel brand.Highlights ~•Directed global public relations, corporate communications, and marketing initiatives, strategically positioning the company as an aspirational brand• Leveraged influencer marketing to amplify reach and enhance brand visibility• Effectively navigated cross-cultural relationships with key stakeholders across the world, including communications teams of leading hospitality brands such as Six Senses, St. Regis, and COMO• Built rapport with journalists, leading to press placements in outlets such as BBC, Vogue, and Esquire Show less

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  ThinkPARALLAX

  Aug 2017 - Apr 2022

  Communications Strategy Director

  I directed strategy for sustainability-focused branding and communication projects, managing complex project plans to ensure delivery within scope and budget.Key accounts ~Qualcomm, Cox Enterprises, Fossil Group, IFF, Realty Income, King’s Hawaiian, DSRT Surf, BlissHighlights ~• Developed innovative approaches, strategies, and service offerings by staying at the forefront of communications and cultural trends• Crafted communication frameworks, narratives, and content to effectively promote clients’ social impact initiatives to internal and external audiences• Led cross-functional teams in creating and implementing brand strategies, campaign concepts, and integrated communication plansKey projects ~• Created a branded framework, narrative, and content to elevate Qualcomm’s “tech for good” initiatives• Guided a team in creating a strategy, campaign concept, and activation plan to introduce Cox Enterprises’ ambitious new social impact goal• Partnered with DSRT Surf’s founders to develop a strategic brand positioning, narrative, and identity• Led People Team leaders at King’s Hawaiian in creating a culture strategy aligned with the external brand• Articulated and activated Realty Income’s brand narrative to foster trust and stability ahead of an acquisition• Provided Bliss with strategic recommendations to integrate sustainability into the brand story Show less

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  Blue Beyond Consulting

  Apr 2022 - Mar 2023

  Consultant, Communications and Change Management

  I partnered with senior executives and communication leaders to develop communication, employee engagement, and manager enablement strategies aligned with business objectives.Key accounts ~Atlassian, Pinterest, University of Southern CaliforniaHighlights ~• Developed and facilitated workshops to engage stakeholders and foster alignment across teams• Supported senior leaders in developing and implementing change management strategies, leveraging communications as a key driver of organizational change• Applied principles of design thinking (human-centered research, insight discovery, and innovation) to provide strategic and tactical recommendations for enhancing communication within functionsKey projects ~• Developed a communications-driven change management strategy to roll out Atlassian’s new global job architecture• Designed and facilitated a multi-day strategy session for Pinterest’s People Team to align the company’s performance management process with its brand values Show less

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  Sony Electronics

  Mar 2023 - Aug 2024

  Communications Strategist, Diversity and Sustainability

  I collaborated with Corporate Communications and People Team leaders to develop a communications strategy that amplified diversity and sustainability messaging.Highlights ~• Led the development and execution of an internal communications strategy designed to inform, engage, and inspire employees, working cross-functionally with internal teams and external vendors• Spearheaded a diversity-focused employer brand strategy, overseeing creative teams to produce the impactful “People of Sony” video: https://youtu.be/DecivI53q3E• Developed an “Elevate Together” integrated campaign strategy to promote sustainability, diversity, and accessibility initiatives internally and externally Show less

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  Sixteenfifty Creative Intelligence

  Sept 2024 - now

  Senior Account Executive